Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2013]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | BTW01 Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xv, 352 S.) |
| ISBN: | 9781299619005 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041908053 | ||
| 003 | DE-604 | ||
| 005 | 20220217 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140612s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781299619005 |c MyiLibrary |9 978-1-299-61900-5 | ||
| 035 | |a (OCoLC)830669172 | ||
| 035 | |a (DE-599)BVBBV041908053 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-526 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 100 | 1 | |a Schultz, Mike |d 1974- |e Verfasser |0 (DE-588)138994730 |4 aut | |
| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. |
| 250 | |a Second edition | ||
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2013] | |
| 300 | |a 1 Online-Ressource (xv, 352 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Service industries / Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenbekanntheit |0 (DE-588)4329198-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Markenbekanntheit |0 (DE-588)4329198-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Doerr, John E. |e Sonstige |4 oth | |
| 700 | 1 | |a Frederiksen, Lee W. |e Sonstige |0 (DE-588)170072843 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-60434-2 |
| 856 | 4 | 0 | |u http://lib.myilibrary.com?id=493150 |x Aggregator |3 Volltext |
| 912 | |a ZDB-26-MYL | ||
| 940 | 1 | |q BTW_PDA_MIL_KAUF | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027351723 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=1189363 |l BTW01 |p ZDB-26-MYL |q BTW_PDA_MIL_KAUF |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804152268186976256 |
|---|---|
| any_adam_object | |
| author | Schultz, Mike 1974- |
| author_GND | (DE-588)138994730 (DE-588)170072843 |
| author_facet | Schultz, Mike 1974- |
| author_role | aut |
| author_sort | Schultz, Mike 1974- |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV041908053 |
| classification_rvk | QP 600 QQ 250 |
| collection | ZDB-26-MYL |
| ctrlnum | (OCoLC)830669172 (DE-599)BVBBV041908053 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02179nmm a2200529zc 4500</leader><controlfield tag="001">BV041908053</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220217 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140612s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781299619005</subfield><subfield code="c">MyiLibrary</subfield><subfield code="9">978-1-299-61900-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)830669172</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041908053</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-526</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schultz, Mike</subfield><subfield code="d">1974-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138994730</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Professional services marketing</subfield><subfield code="b">how the best firms build premier brands, thriving lead generation engines, and cultures of business development success</subfield><subfield code="c">Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">John Wiley & Sons, Inc.</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 352 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Doerr, John E.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Frederiksen, Lee W.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170072843</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-118-60434-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://lib.myilibrary.com?id=493150</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-26-MYL</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BTW_PDA_MIL_KAUF</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027351723</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=1189363</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-26-MYL</subfield><subfield code="q">BTW_PDA_MIL_KAUF</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041908053 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:01Z |
| institution | BVB |
| isbn | 9781299619005 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027351723 |
| oclc_num | 830669172 |
| open_access_boolean | |
| owner | DE-526 |
| owner_facet | DE-526 |
| physical | 1 Online-Ressource (xv, 352 S.) |
| psigel | ZDB-26-MYL BTW_PDA_MIL_KAUF ZDB-26-MYL BTW_PDA_MIL_KAUF |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| spelling | Schultz, Mike 1974- Verfasser (DE-588)138994730 aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. Second edition Hoboken, New Jersey John Wiley & Sons, Inc. [2013] 1 Online-Ressource (xv, 352 S.) txt rdacontent c rdamedia cr rdacarrier Includes index Service industries / Marketing Branding (Marketing) Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s 1\p DE-604 Doerr, John E. Sonstige oth Frederiksen, Lee W. Sonstige (DE-588)170072843 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-60434-2 http://lib.myilibrary.com?id=493150 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Mike 1974- Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Service industries / Marketing Branding (Marketing) Marketing Marketing (DE-588)4037589-4 gnd Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4329198-3 (DE-588)4012178-1 |
| title | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_auth | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_exact_search | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_full | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. |
| title_fullStr | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. |
| title_full_unstemmed | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. |
| title_short | Professional services marketing |
| title_sort | professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success |
| title_sub | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| topic | Service industries / Marketing Branding (Marketing) Marketing Marketing (DE-588)4037589-4 gnd Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries / Marketing Branding (Marketing) Marketing Markenbekanntheit Dienstleistung |
| url | http://lib.myilibrary.com?id=493150 |
| work_keys_str_mv | AT schultzmike professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT doerrjohne professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT frederiksenleew professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess |