Managing the new customer relationship: strategies to engage the social customer and build lasting value
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mississauga, Ont.
J. Wiley & Sons Canada
2013
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| Subjects: | |
| Online Access: | BTW01 Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xx, 327 S.) |
| ISBN: | 9781118092217 111809221X 9781118255896 9781299402492 |
Staff View
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:08:00Z |
| institution | BVB |
| isbn | 9781118092217 111809221X 9781118255896 9781299402492 |
| language | English |
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| physical | 1 Online-Ressource (xx, 327 S.) |
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| publishDate | 2013 |
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| publisher | J. Wiley & Sons Canada |
| record_format | marc |
| spelling | Gordon, Ian 1952- Verfasser (DE-588)124933580 aut Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon Mississauga, Ont. J. Wiley & Sons Canada 2013 1 Online-Ressource (xx, 327 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s DE-604 http://lib.myilibrary.com?id=471499 Aggregator Volltext |
| spellingShingle | Gordon, Ian 1952- Managing the new customer relationship strategies to engage the social customer and build lasting value Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_auth | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_exact_search | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_full | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_fullStr | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_full_unstemmed | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_short | Managing the new customer relationship |
| title_sort | managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_sub | strategies to engage the social customer and build lasting value |
| topic | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement |
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