APA (7th ed.) Citation

Gordon, I. (2013). Managing the new customer relationship: Strategies to engage the social customer and build lasting value. J. Wiley & Sons Canada.

Chicago Style (17th ed.) Citation

Gordon, Ian. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Mississauga, Ont: J. Wiley & Sons Canada, 2013.

MLA (9th ed.) Citation

Gordon, Ian. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. J. Wiley & Sons Canada, 2013.