APA (7th ed.) Citation

McDonald, M. (2011). Marketing plans for services: A complete guide (3rd ed.). John Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester, West Sussex, UK: John Wiley, 2011.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Plans for Services: A Complete Guide. 3rd ed. John Wiley, 2011.