APA (7th ed.) Citation

Schiffman, L. G., & Wisenblit, J. (2015). Consumer behavior (11. ed., global ed.). Pearson.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Joseph Wisenblit. Consumer Behavior. 11. ed., global ed. Boston [u.a.]: Pearson, 2015.

MLA (9th ed.) Citation

Schiffman, Leon G., and Joseph Wisenblit. Consumer Behavior. 11. ed., global ed. Pearson, 2015.