PR trend: new media: challenges and perspectives
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mittweida
Hochschulverl. Mittweida
2013
|
| Edition: | 1. Aufl. |
| Series: | Mitteldeutsche Hochschul-Schriften
Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit ; 4 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Enth. Texte der internationalen Konferenz "PR Trend" ... organisiert vom Department of Communication, Public Relations and Advertising der Babeéş-Bolyai Univ. in Cluj-Napoca, Rumänien, Oktober 2012. - Literaturangaben |
| Physical Description: | 280 S. Ill., graph. Darst. 21 cm |
| ISBN: | 9783981514223 |
Staff View
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV041895157 | ||
| 003 | DE-604 | ||
| 005 | 20170112 | ||
| 007 | t | ||
| 008 | 140605s2013 gw ad|| |||| 10||| eng d | ||
| 015 | |a 13,N27 |2 dnb | ||
| 015 | |a 14,A22 |2 dnb | ||
| 016 | 7 | |a 1036563251 |2 DE-101 | |
| 020 | |a 9783981514223 |c kart. : EUR 12.20 (DE), EUR 12.60 (AT), sfr 17.90 (freier Pr.) |9 978-3-9815142-2-3 | ||
| 024 | 3 | |a 9783981514223 | |
| 035 | |a (OCoLC)885219560 | ||
| 035 | |a (DE-599)DNB1036563251 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-SN | ||
| 049 | |a DE-12 |a DE-473 | ||
| 082 | 0 | |a 659.2 |2 22/ger | |
| 084 | |a AP 17420 |0 (DE-625)7008: |2 rvk | ||
| 084 | |a 24,1 |2 ssgn | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 300 |2 sdnb | ||
| 245 | 1 | 0 | |a PR trend |b new media: challenges and perspectives |c Delia Cristina Balaban ... (eds.) |
| 246 | 1 | 3 | |a PR-Trend |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Mittweida |b Hochschulverl. Mittweida |c 2013 | |
| 300 | |a 280 S. |b Ill., graph. Darst. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Mitteldeutsche Hochschul-Schriften : Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit |v 4 | |
| 500 | |a Enth. Texte der internationalen Konferenz "PR Trend" ... organisiert vom Department of Communication, Public Relations and Advertising der Babeéş-Bolyai Univ. in Cluj-Napoca, Rumänien, Oktober 2012. - Literaturangaben | ||
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziokultureller Wandel |0 (DE-588)4227561-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 2012 |z Cluj-Napoca |2 gnd-content | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Neue Medien |0 (DE-588)4196910-8 |D s |
| 689 | 0 | 2 | |a Soziokultureller Wandel |0 (DE-588)4227561-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Balaban, Delia Cristina |d 1973- |0 (DE-588)132794454 |4 edt | |
| 830 | 0 | |a Mitteldeutsche Hochschul-Schriften |v Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit ; 4 |w (DE-604)BV022889840 |9 4 | |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027339012&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 940 | 1 | |n oe | |
| 942 | 1 | 1 | |c 070 |e 22/bsb |
| 942 | 1 | 1 | |c 302.2 |e 22/bsb |
Record in the Search Index
| _version_ | 1805079957242642432 |
|---|---|
| adam_text |
CONTENTS
INTRODUCTION 11
FUTURE INTERNET: CHALLENGES AND
OPPORTUNITIES IN ADVERTISING 15
IOANA IANCU-*BOGDAN LANCU
NEW MEDIA AND COMMUNICATING THE SACRED 33
MEFAN BRATOSIN-SMIHAELA -RIE^ANDRA TUDOR
PUBLIC RELATIONS IN THE CONTEXT OF
"NEW MEDIA" TECHNOLOGY 49
CORINA BOIE (ROTAR), IOANA LEPADATU, ANDREEA-DANIELA RUS
THE PERCEPTION OF THE IMAGE, REPUTATION AND
NOTORIETY OF COMPANIES INVOLVED IN CSR PROGRAMS:
THE VISION OF CITIZENS FROM CLUJ-NAPOCA 71
VERONICA IOANA ILIES
FRAMES OF PUBLIC RELATIONS DISCOURSE 89
RAZVAN ENACHE
PUBLIC RELATIONS IN HEALTH CARE 99
FLAVIA TOPAN
HTTP://D-NB.INFO/1036563251
8
DELIA CRISTINA BALABAN/LOAN HOSU/MEDA MUCUNDORFEANU (EDS.)
ONLINE PUBLIC RELATIONS: OPPORTUNITIES AND
THREATS FOR CORPORATE COMMUNICATION 107
MIRELA-CODRUTA ABRUDAN
VISUAL RHETORIC AND CONTEMPORARY CULTURE 117
ELENA ABRUDAN
RELIGIOUS COPY IN GERMAN ADVERTISEMENTS. ADVERTISING
BETWEEN REASON, BELIEFS AND EMOTIONS 137
MEDA MUCUNDORFEANU
THE MORPHOLOGIC FEATURES OF SLOGANS AS A WAY OF
PERSUASIVE AND VALUABLE ADVERTISING CREATIVITY 149
MADALINA MORARU
THE IMPACT OF ADVERTISEMENTS ON THE
ATTENTION OF ROMANIAN CONSUMERS 165
RALUCA BABUT (COMIATI), CIPRIAN-MARCEL POP, DAN-CRISTIAN DABIJA
COMMUNICATION AND SOLIDARITY IN CRISIS: CHALLENGES AND
PROSPECTS FOR THE EUROPEAN UNION 181
ALINA BARGAOANU, ELENA NEGREA-BUSUIOC
MYTH, ADVERTISING AND POLITICAL
COMMUNICATION IN ROMANIA 195
SANDU FRUNZA
THE OPINION-ORIENTED JOURNALISTIC TEXT AND THE
CARTOON: PERFECT PAIR FOR OPINION EXPRESSION?.
VERONICA CAMPIAN
205
PR TREND. NEW MEDIA: CHALLENGES AND PERSPECTIVES 9
PSYCHOLOGICAL BACKGROUND OF THE READING OF
NOVERBAL SIGNS. INTRODUCTION TO PROFILING 219
KADAR MAGOR E.
FRAMING THE 2009 PRESIDENTIAL ELECTIONS. ELECTORAL
CAMPAIGN COVERAGE IN OPINION ARTICLES 233
ANDREEA ELENA CARSTEA
COMMUNICATING THE POSTMODERN CITY 247
RAMONA HOSU
USER MOTIVATION IN COLLABORATIVE DEVELOPMENT 259
GEORGE PRUNDARU
INTERNET AND MULTIMEDIA: TOWARDS A THEORY OF
MULTIMEDIATED FIGURE IN COMMUNICATION SCIENCES
MIHAELA -RIE-ANDRA TUDORSMEFAN BRATOSIN
271 |
| any_adam_object | 1 |
| author2 | Balaban, Delia Cristina 1973- |
| author2_role | edt |
| author2_variant | d c b dc dcb |
| author_GND | (DE-588)132794454 |
| author_facet | Balaban, Delia Cristina 1973- |
| building | Verbundindex |
| bvnumber | BV041895157 |
| classification_rvk | AP 17420 |
| ctrlnum | (OCoLC)885219560 (DE-599)DNB1036563251 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 cb4500</leader><controlfield tag="001">BV041895157</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170112</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140605s2013 gw ad|| |||| 10||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">13,N27</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">14,A22</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1036563251</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783981514223</subfield><subfield code="c">kart. : EUR 12.20 (DE), EUR 12.60 (AT), sfr 17.90 (freier Pr.)</subfield><subfield code="9">978-3-9815142-2-3</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783981514223</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)885219560</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1036563251</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-SN</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17420</subfield><subfield code="0">(DE-625)7008:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">24,1</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">300</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">PR trend</subfield><subfield code="b">new media: challenges and perspectives</subfield><subfield code="c">Delia Cristina Balaban ... (eds.)</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">PR-Trend</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mittweida</subfield><subfield code="b">Hochschulverl. Mittweida</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">280 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">21 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Mitteldeutsche Hochschul-Schriften : Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit</subfield><subfield code="v">4</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Enth. Texte der internationalen Konferenz "PR Trend" ... organisiert vom Department of Communication, Public Relations and Advertising der Babeéş-Bolyai Univ. in Cluj-Napoca, Rumänien, Oktober 2012. - Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziokultureller Wandel</subfield><subfield code="0">(DE-588)4227561-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2012</subfield><subfield code="z">Cluj-Napoca</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Soziokultureller Wandel</subfield><subfield code="0">(DE-588)4227561-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Balaban, Delia Cristina</subfield><subfield code="d">1973-</subfield><subfield code="0">(DE-588)132794454</subfield><subfield code="4">edt</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Mitteldeutsche Hochschul-Schriften</subfield><subfield code="v">Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit ; 4</subfield><subfield code="w">(DE-604)BV022889840</subfield><subfield code="9">4</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027339012&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="n">oe</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">070</subfield><subfield code="e">22/bsb</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">302.2</subfield><subfield code="e">22/bsb</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift 2012 Cluj-Napoca gnd-content |
| genre_facet | Konferenzschrift 2012 Cluj-Napoca |
| id | DE-604.BV041895157 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T06:53:13Z |
| institution | BVB |
| isbn | 9783981514223 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027339012 |
| oclc_num | 885219560 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG |
| owner_facet | DE-12 DE-473 DE-BY-UBG |
| physical | 280 S. Ill., graph. Darst. 21 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Hochschulverl. Mittweida |
| record_format | marc |
| series | Mitteldeutsche Hochschul-Schriften |
| series2 | Mitteldeutsche Hochschul-Schriften : Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit |
| spelling | PR trend new media: challenges and perspectives Delia Cristina Balaban ... (eds.) PR-Trend 1. Aufl. Mittweida Hochschulverl. Mittweida 2013 280 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Mitteldeutsche Hochschul-Schriften : Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit 4 Enth. Texte der internationalen Konferenz "PR Trend" ... organisiert vom Department of Communication, Public Relations and Advertising der Babeéş-Bolyai Univ. in Cluj-Napoca, Rumänien, Oktober 2012. - Literaturangaben Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2012 Cluj-Napoca gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Neue Medien (DE-588)4196910-8 s Soziokultureller Wandel (DE-588)4227561-1 s DE-604 Balaban, Delia Cristina 1973- (DE-588)132794454 edt Mitteldeutsche Hochschul-Schriften Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit ; 4 (DE-604)BV022889840 4 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027339012&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | PR trend new media: challenges and perspectives Mitteldeutsche Hochschul-Schriften Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Neue Medien (DE-588)4196910-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4196910-8 (DE-588)4227561-1 (DE-588)1071861417 |
| title | PR trend new media: challenges and perspectives |
| title_alt | PR-Trend |
| title_auth | PR trend new media: challenges and perspectives |
| title_exact_search | PR trend new media: challenges and perspectives |
| title_full | PR trend new media: challenges and perspectives Delia Cristina Balaban ... (eds.) |
| title_fullStr | PR trend new media: challenges and perspectives Delia Cristina Balaban ... (eds.) |
| title_full_unstemmed | PR trend new media: challenges and perspectives Delia Cristina Balaban ... (eds.) |
| title_short | PR trend |
| title_sort | pr trend new media challenges and perspectives |
| title_sub | new media: challenges and perspectives |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Neue Medien (DE-588)4196910-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
| topic_facet | Öffentlichkeitsarbeit Neue Medien Soziokultureller Wandel Konferenzschrift 2012 Cluj-Napoca |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027339012&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV022889840 |
| work_keys_str_mv | AT balabandeliacristina prtrendnewmediachallengesandperspectives AT balabandeliacristina prtrend |