Digital branding: a complete step-by-step guide to strategy, tactics and measurement
" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | " In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy".. |
| Beschreibung: | XI, 220 S. Ill. |
| ISBN: | 9780749469955 |
Internformat
MARC
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| 520 | |a " In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027327534 | ||
Datensatz im Suchindex
| _version_ | 1804152228868521984 |
|---|---|
| adam_text | DIGITAL BRANDING
/ / / / ROWLES, DANIEL.
: : : : 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - DEFINING BRAND VALUE AND VALUATION
UNDERSTAND THE VALUE OF EVERY MARKETING ACTIVITY
FOR PERFECTION WE NEED A MIND-READING DEVICE
DIGITAL SHOT ITSELF IN THE FOOT
TV HAS CULTURE, DIGITAL DOESN T
YET
FILLING THE GAPS
MEASUREMENT COMES IN MANY FORMS13 PRIMARIES AND INDICATORS
BEYOND THE LAST CLICK
DIGITAL BRANDING DASHBOARDS
14 THE ROLE OF ANALYTICS
THE MARVELS OF GOOGLE ANALYTICS
SETTING UP ANALYTICS
CORE REPORTS
MULTI-CHANNEL FUNNELS
TRACKING CODE
DASHBOARDS AND ANALYTICS
ANALYTICS CONCLUSIONS15 BRIDGING THE GAPS
GAP CORRELATION
KEEPING IT SIMPLE - AND THE DANGER OF SELECTING THE WRONG PRIMARIES
BRING IN OFFLINE CHANNELS AND EXPERIENCES
OFFLINE INDICATORS
A WORD ON CONTRIBUTION
SEEING IT IN ACTION16 THE IMPORTANCE OF ASKING QUESTIONS
CONFIRMING NOT PREDICTING
SUM OF EXPERIENCES
CHECKING MY DASHBOARD
NO ONE SAID IT WAS GOING TO BE EASYCONCLUSIONS
REFERENCES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Rowles, Daniel |
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| building | Verbundindex |
| bvnumber | BV041883464 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)891402901 (DE-599)BVBBV041883464 |
| dewey-full | 658.8/2702854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2702854678 |
| dewey-search | 658.8/2702854678 |
| dewey-sort | 3658.8 102702854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041883464 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:07:23Z |
| institution | BVB |
| isbn | 9780749469955 |
| language | English |
| lccn | 014004434 |
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| oclc_num | 891402901 |
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| owner_facet | DE-11 DE-739 DE-Aug4 |
| physical | XI, 220 S. Ill. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
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| spelling | Rowles, Daniel Verfasser (DE-588)1136342850 aut Digital branding a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles 1. publ. London [u.a.] Kogan Page 2014 XI, 220 S. Ill. txt rdacontent n rdamedia nc rdacarrier " In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy".. BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Electronic Commerce (DE-588)4592128-3 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-6996-2 Überarbeitet als Second edition 2018 978-0-7494-8169-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027327534&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rowles, Daniel Digital branding a complete step-by-step guide to strategy, tactics and measurement BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4592128-3 |
| title | Digital branding a complete step-by-step guide to strategy, tactics and measurement |
| title_auth | Digital branding a complete step-by-step guide to strategy, tactics and measurement |
| title_exact_search | Digital branding a complete step-by-step guide to strategy, tactics and measurement |
| title_full | Digital branding a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles |
| title_fullStr | Digital branding a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles |
| title_full_unstemmed | Digital branding a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles |
| title_short | Digital branding |
| title_sort | digital branding a complete step by step guide to strategy tactics and measurement |
| title_sub | a complete step-by-step guide to strategy, tactics and measurement |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Internet marketing Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Wirtschaft Internet marketing Branding (Marketing) Markenpolitik Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027327534&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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