Creating new markets in the digital economy: value and worth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, UK
Cambridge University Press
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 238 Seiten Illustrationen |
| ISBN: | 9781107049352 9781107627420 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041850319 | ||
| 003 | DE-604 | ||
| 005 | 20170316 | ||
| 007 | t | ||
| 008 | 140516s2014 xxua||| |||| 00||| eng d | ||
| 010 | |a 013028612 | ||
| 020 | |a 9781107049352 |c Print, Hardback |9 978-1-107-04935-2 | ||
| 020 | |a 9781107627420 |c Print, Paperback |9 978-1-107-62742-0 | ||
| 035 | |a (OCoLC)876156942 | ||
| 035 | |a (DE-599)BVBBV041850319 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-473 |a DE-N2 |a DE-945 |a DE-739 |a DE-M347 |a DE-91 |a DE-M382 |a DE-862 | ||
| 050 | 0 | |a HC79.I55 | |
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
| 084 | |a QR 760 |0 (DE-625)142080: |2 rvk | ||
| 084 | |a WIR 623f |2 stub | ||
| 084 | |a WIR 917f |2 stub | ||
| 100 | 1 | |a Ng, Irene |d 1963- |e Verfasser |0 (DE-588)141691921 |4 aut | |
| 245 | 1 | 0 | |a Creating new markets in the digital economy |b value and worth |c Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho |
| 264 | 1 | |a Cambridge, UK |b Cambridge University Press |c 2014 | |
| 300 | |a XX, 238 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Information technology |x Economic aspects | |
| 650 | 4 | |a Technological innovations |x Economic aspects | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Value | |
| 650 | 4 | |a Market research | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Informationstechnik |0 (DE-588)4026926-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werttheorie |0 (DE-588)4079190-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitale Revolution |0 (DE-588)7854804-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technologiemanagement |0 (DE-588)4215161-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Technologiemanagement |0 (DE-588)4215161-2 |D s |
| 689 | 0 | 1 | |a Produktentwicklung |0 (DE-588)4139402-1 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Informationstechnik |0 (DE-588)4026926-7 |D s |
| 689 | 1 | 1 | |a Digitale Revolution |0 (DE-588)7854804-4 |D s |
| 689 | 1 | 2 | |a Werttheorie |0 (DE-588)4079190-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027294788&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027294788 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QR 760 N576 |
| DE-BY-FWS_katkey | 742523 |
| DE-BY-FWS_media_number | 083000523171 |
| _version_ | 1806176705321107456 |
| adam_text | Contents
List of figures and table po-ge
χ
Preface
xi
Acknowledgements
xix
1
Introduction and impact of digitisation on markets
1
Evolution of music to media content as a case study
3
The new battleground in digitisation
6
Chapter
1
reflections
13
2
Back to basics
-
what is value?
14
Atomistic value
15
Phenomenological value
17
Money changes everything
19
Goods-dominant logic
22
Enter the world of business
24
Back to first principles: a service-dominant logic
26
Chapter
2
reflections
28
3
Value and context
29
Value-creating outcomes
31
Context: the new focus for value creation
35
Chapter
3
reflections
41
4
Lifting the lid off context
-
the contextual experience
43
The scope of the context as a system
48
The elements in context
50
The structural and systemic context
53
The individual in context
57
VII
VIII CONTENTS
The emergent outcomes from value
co-
creation in context
59
Chapter
4
reflections
5
Value and exchange
65
Assessing worth
68
Advanced-based exchanges
74
Outcome-based exchanges
78
Context-based exchanges
84
Chapter
5
reflections
90
6
Rise of the digital economy
92
Hyper-connectivity and IoT
94
Serving contexts
96
Visibility of the self: empowerment and service
100
Visibility of groups: collective action
102
Digital backwash
104
Chapter
6
reflections
108
7
Back to basics in value creation
-
a theory
of latent demand
110
Latent needs from existing social connectivity 111
Latent needs for information
115
Latent needs from contextual variety of experience (CVE)
116
Latent needs from resource catalysts in contexts
118
From needs to wants: de-institutionalising existing
solutions
121
A solution that doesn t yet exist: effectual reasoning
123
Accommodating new solutions: creating modularity
126
From solutions to markets
128
Chapter
7
reflections
129
8
Value propositions and new business models
132
Mindset change
1:
customer as competency of the firm s
value proposition
134
CONTENTS
IX
Mindset change
2:
value proposition sits in the constellation
of value creation
134
Value proposition as an outsourced proposition
138
Value proposition as an empowering proposition
147
Value proposition as achieving outcomes
150
Differences between the design of solutioning and
outcome-based value propositions
152
Value proposition as platform
154
New business models
156
Value constellation maps and theorising on disruptive
business models
157
Chapter
8
reflections
165
9
Creating viability and worth
168
Commercial viability
168
The changing landscape of manufacturing and service
172
Revenue models for creating worth from value creation
176
Market incentive mechanisms
184
Value and worth: a divide
187
Chapter
9
reflections
189
10
Markets, digital labour and new economic models
191
Multi-sided markets
192
Network effects
197
Spiralling digital demand
199
Commodification
204
New economic models for personal data
207
Utopia or dystopia
218
Chapter
10
reflections
220
Postscript
222
Implications for marketing and operations
222
The IoT: agenda for the future
225
References
227
Index
234
Figures
1.1
The future
battleground for service in context page
7
3.1
From attributes to outcomes: the role of the individual
29
4.1
Integrated framework of value
61
5.1
The business model and value creation
89
7.1
Markets are fundamentally derived from needs 111
8.1
Symmetric account of value
(co-)creation
138
8.2
Outcome-based kite flying service
151
8.3
Enjoying music in the gym, sharing music with others
158
8.4
Business model of music licensee
159
8.5
Business model of connectivity business
159
8.6
Industry verticals in the value-creating context
160
8.7
Industry verticals and contextual competition
161
8.8
Industry verticals and contextual competition
161
8.9
A value constellation map of my chair
164
9.1
Business model, exchange and value creation
185
10.1
Spiralling effect of exchanges in the digital economy
199
Table
10.1
Digital labour: what has been commodified
207
|
| any_adam_object | 1 |
| author | Ng, Irene 1963- |
| author_GND | (DE-588)141691921 |
| author_facet | Ng, Irene 1963- |
| author_role | aut |
| author_sort | Ng, Irene 1963- |
| author_variant | i n in |
| building | Verbundindex |
| bvnumber | BV041850319 |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.I55 |
| callnumber-search | HC79.I55 |
| callnumber-sort | HC 279 I55 |
| callnumber-subject | HC - Economic History and Conditions |
| classification_rvk | QP 210 QR 760 |
| classification_tum | WIR 623f WIR 917f |
| ctrlnum | (OCoLC)876156942 (DE-599)BVBBV041850319 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02556nam a2200613 c 4500</leader><controlfield tag="001">BV041850319</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170316 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140516s2014 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">013028612</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107049352</subfield><subfield code="c">Print, Hardback</subfield><subfield code="9">978-1-107-04935-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107627420</subfield><subfield code="c">Print, Paperback</subfield><subfield code="9">978-1-107-62742-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)876156942</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041850319</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-M382</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HC79.I55</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 210</subfield><subfield code="0">(DE-625)141841:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 760</subfield><subfield code="0">(DE-625)142080:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 623f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 917f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ng, Irene</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141691921</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Creating new markets in the digital economy</subfield><subfield code="b">value and worth</subfield><subfield code="c">Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, UK</subfield><subfield code="b">Cambridge University Press</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 238 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Value</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationstechnik</subfield><subfield code="0">(DE-588)4026926-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werttheorie</subfield><subfield code="0">(DE-588)4079190-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitale Revolution</subfield><subfield code="0">(DE-588)7854804-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Technologiemanagement</subfield><subfield code="0">(DE-588)4215161-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Technologiemanagement</subfield><subfield code="0">(DE-588)4215161-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Informationstechnik</subfield><subfield code="0">(DE-588)4026926-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Digitale Revolution</subfield><subfield code="0">(DE-588)7854804-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Werttheorie</subfield><subfield code="0">(DE-588)4079190-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027294788&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027294788</subfield></datafield></record></collection> |
| id | DE-604.BV041850319 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:25:33Z |
| institution | BVB |
| isbn | 9781107049352 9781107627420 |
| language | English |
| lccn | 013028612 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027294788 |
| oclc_num | 876156942 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-N2 DE-945 DE-739 DE-M347 DE-91 DE-BY-TUM DE-M382 DE-862 DE-BY-FWS |
| owner_facet | DE-473 DE-BY-UBG DE-N2 DE-945 DE-739 DE-M347 DE-91 DE-BY-TUM DE-M382 DE-862 DE-BY-FWS |
| physical | XX, 238 Seiten Illustrationen |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Cambridge University Press |
| record_format | marc |
| spellingShingle | Ng, Irene 1963- Creating new markets in the digital economy value and worth Information technology Economic aspects Technological innovations Economic aspects New products Value Market research Marketing (DE-588)4037589-4 gnd Informationstechnik (DE-588)4026926-7 gnd Werttheorie (DE-588)4079190-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Produktentwicklung (DE-588)4139402-1 gnd Technologiemanagement (DE-588)4215161-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4026926-7 (DE-588)4079190-7 (DE-588)7854804-4 (DE-588)4139402-1 (DE-588)4215161-2 |
| title | Creating new markets in the digital economy value and worth |
| title_auth | Creating new markets in the digital economy value and worth |
| title_exact_search | Creating new markets in the digital economy value and worth |
| title_full | Creating new markets in the digital economy value and worth Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho |
| title_fullStr | Creating new markets in the digital economy value and worth Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho |
| title_full_unstemmed | Creating new markets in the digital economy value and worth Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho |
| title_short | Creating new markets in the digital economy |
| title_sort | creating new markets in the digital economy value and worth |
| title_sub | value and worth |
| topic | Information technology Economic aspects Technological innovations Economic aspects New products Value Market research Marketing (DE-588)4037589-4 gnd Informationstechnik (DE-588)4026926-7 gnd Werttheorie (DE-588)4079190-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Produktentwicklung (DE-588)4139402-1 gnd Technologiemanagement (DE-588)4215161-2 gnd |
| topic_facet | Information technology Economic aspects Technological innovations Economic aspects New products Value Market research Marketing Informationstechnik Werttheorie Digitale Revolution Produktentwicklung Technologiemanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027294788&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ngirene creatingnewmarketsinthedigitaleconomyvalueandworth |
Inhaltsverzeichnis
Sonderstandort Fakultät
| Signatur: |
2000 QR 760 N576 |
|---|---|
| Exemplar 1 | nicht ausleihbar Checked out – Rückgabe bis: 31.12.2099 Vormerken |