APA (7th ed.) Citation

Loshin, D., & Reifer, A. (2013). Using information to develop a culture of customer centricity: Customer centricity, analytics, and information utilization. Morgan Kaufmann.

Chicago Style (17th ed.) Citation

Loshin, David, and Abie Reifer. Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization. Waltham, MA: Morgan Kaufmann, 2013.

MLA (9th ed.) Citation

Loshin, David, and Abie Reifer. Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization. Morgan Kaufmann, 2013.