APA (7th ed.) Citation

Yarrow, K. (2014). Decoding the new consumer mind: How and why we shop and buy (1. ed.). Jossey-Bass.

Chicago Style (17th ed.) Citation

Yarrow, Kit. Decoding the New Consumer Mind: How and Why We Shop and Buy. 1. ed. San Francisco, Calif: Jossey-Bass, 2014.

MLA (9th ed.) Citation

Yarrow, Kit. Decoding the New Consumer Mind: How and Why We Shop and Buy. 1. ed. Jossey-Bass, 2014.