Marketing management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill
2015
|
| Edition: | 2. ed., internat. student ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 9781259094972 |
Staff View
MARC
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| 020 | |a 9781259094972 |c alk. paper |9 978-1-259-09497-2 | ||
| 035 | |a (OCoLC)885409669 | ||
| 035 | |a (DE-599)BVBBV041827315 | ||
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| 100 | 1 | |a Marshall, Greg W. |e Verfasser |0 (DE-588)135815533 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |c Greg W. Marshall ; Mark W. Johnston |
| 250 | |a 2. ed., internat. student ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2015 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and indexes | ||
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| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Johnston, Mark W. |e Verfasser |0 (DE-588)170745457 |4 aut | |
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Record in the Search Index
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| any_adam_object | |
| author | Marshall, Greg W. Johnston, Mark W. |
| author_GND | (DE-588)135815533 (DE-588)170745457 |
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| author_role | aut aut |
| author_sort | Marshall, Greg W. |
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| building | Verbundindex |
| bvnumber | BV041827315 |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)885409669 (DE-599)BVBBV041827315 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV041827315 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:06:18Z |
| institution | BVB |
| isbn | 9781259094972 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027272253 |
| oclc_num | 885409669 |
| open_access_boolean | |
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| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Marshall, Greg W. Verfasser (DE-588)135815533 aut Marketing management Greg W. Marshall ; Mark W. Johnston 2. ed., internat. student ed. New York, NY McGraw-Hill 2015 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Johnston, Mark W. Verfasser (DE-588)170745457 aut |
| spellingShingle | Marshall, Greg W. Johnston, Mark W. Marketing management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Greg W. Marshall ; Mark W. Johnston |
| title_fullStr | Marketing management Greg W. Marshall ; Mark W. Johnston |
| title_full_unstemmed | Marketing management Greg W. Marshall ; Mark W. Johnston |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement |
| work_keys_str_mv | AT marshallgregw marketingmanagement AT johnstonmarkw marketingmanagement |