Persuading people: an introduction to rhetoric
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2014
|
| Ausgabe: | 3. rev. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 323 S. |
| ISBN: | 9781137003676 |
Internformat
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| 245 | 1 | 0 | |a Persuading people |b an introduction to rhetoric |c Robert Cockcroft and Susan M. Cockcroft |
| 250 | |a 3. rev. ed. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2014 | |
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Datensatz im Suchindex
| _version_ | 1804152127094784000 |
|---|---|
| adam_text | Contents
List of Figures
xi
Preface to the Third Edition
xii
Acknowledgements
xiv
Introduction
1
Rhetoric: a Loaded Weapon ?
1
Rhetoric Defined
4
(a) Ethos, or personality and stance
6
(b) Pathos, or emotional engagement
7
(c) Logos, or modelling and judging argument
7
Building on Ethos, Pathos and Logos: the Parts of Rhetoric
8
Rhetoric: the Challenge
—
an Art Beyond Art ?
10
Rhetoric: the Methodology
14
Examples: Two Texts about War
—
Literary and
Functional Pesuasion
15
1
Old and New Foundations
19
Rhetoric in History
19
Non-
Western Rhetorics: Ancient and Modern
36
Rhetoric and Modern Linguistic Theory
40
(a) Jakobson
and
Saussure
(formalism and structuralism)
41
(b) Mikhail Bakhtin
(1895-1975) 42
(c) M. A. K. Halliday (1925-)
43
(d) Discourse theory
44
(e) Sociolinguistic approaches
44
(f) Speech act theory
45
(g) Politeness theory
AG
(h)
Structure in spoken and written language
46
(i) Cognitive linguistics
47
Rhetoric(s) Today
48
Old and New Foundations and Further Exercises
51
2 Personality
and Stance
53
Preface
53
Personality
54
Stance
56
(a) The persuader and the self
59
(b) The persuader as humorist
61
(c) Persuader and topic
61
(d) Persuader and audience
62
Personality and Stance in Practice
65
(a) Literary persuasion
65
(b) Functional persuasion
71
Conclusion
81
Personality and Stance: Further Exploration and Exercises
83
3
Pathos and Emotional Engagement
85
Introduction: Making Emotion Work
85
Emotion and Ethos
86
Universal and Socially Constructed Emotion
89
Emotion and Prejudice
92
The Orientation of Emotion
93
Actualisation
95
(a) Graphic vividness
95
(b) Emotive concepts
96
(c) Communication of emotion
97
(d) Actualisation
in literary persuasion
98
(e)
Actualisation
in functional persuasion
99
(f) The emotional laser
101
Working with Bias and Emotion
102
Emotion in Literary Persuasion
104
(a) Drama
104
(b) Poetry
105
(c) Fiction
107
Emotion in Functional Persuasion
108
(a) Political oratory
108
(b) Political or editorial writing: the Comment page
110
Conclusion
113
The Theory and Practice of Pathos: Further Exploration
and Exercises
114
4
Reason: The Resources of Argument
116
Introduction
116
The Definition Model of Argument
120
(a) The definition model of argument in
literary persuasion
121
(b) The definition model of argument in
functional persuasion
122
The Cause and Effect Model of Argument
122
(a) The cause and effect model of argument in
literary persuasion
124
(b) The cause and effect model of argument in
functional persuasion
125
The Similarity Model of Argument
126
(a) The similarity model of argument in
literary persuasion
127
(b) The similarity model of argument in
functional persuasion
128
The Oppositional Model of Argument
129
(a) Oppositional models of argument in literary
persuasion
130
(b) Oppositional models of argument in
functional persuasion
131
The Degree Model of Argument
132
(a) The degree model of argument in
literary persuasion
132
(b) The degree model of argument in
functional persuasion
133
The Model of Testimony
133
(a) The testimony model of argument in
literary persuasion
134
(b) The testimony model of argument in functional
persuasion
135
The Genus/Species Model of Argument
136
(a) The genus/species model of argument in
literary persuasion
136
(b) The genus/species model of argument in
functional persuasion
138
The Part/Whole Model of Argument
138
(a) The part/whole model of argument in
literary persuasion
139
(b) The part/whole model of argument in
functional persuasion
140
The Associational Model of Argument
141
(a) Subject/adjunct association model of argument
141
(b) Lifestyle/status association model of argument
142
(c)
Place/function association model of argument
143
(d) Time/activity association model of argument
143
The Root Meaning Model of Argument
143
An Example
144
Conclusion
145
Models of Argument: Further Exploration and Exercises
146
Reason: Choice and Judgement
148
Introduction: the Context of Judgement
148
What is the Issue?
149
(a) The conjectural issue
—
does it exist?
151
(b) The definitive issue
—
what is it?
153
(c) The qualitative issue
—
of what kind is it?
156
(d) Conjecture, definition and quality in Lord Jim
157
Argument,
Kairos
and Relevance
158
(a) Relevance and the issue
158
(b) Appositeness to audience
160
Argument and Probability
161
(a) Introducing syllogism
162
(b) Proving probabilities: enthymeme
163
Rhetorical Reasoning
166
(a) The extended enthymeme
167
(b) Rhetorical induction
168
(c) The hypothetical syllogism
168
(d) The dilemma
169
(e) The disjunctive syllogism
170
Spotting the False Argument
171
(a) Undistributed middle
171
(b) Accidental connection
172
(c) Ignored qualification
172
(d) Missing the point
172
(e) Begging the question
173
(f) False cause
173
(g) Many questions
17
A
Conclusion
174
The Theory and Practice of Judgement: Further
Exploration and Exercises
175
The Persuasive Process
177
Introduction: Ideas of Order
177
Persuasion and the Question of Genre
183
Persuasive Ordering: Obligatory and Optional Elements
187
The Persuasive Process: Literary Genres
190
(a) Dramatic dialogue
191
(b) Poetry
193
(c) Prose fiction
195
The Persuasive Process: Functional Genres
196
(a) Unscripted comment/contribution
to discussion
196
(b) The set speech: Queen Elizabeth I at Tilbury,
9
August
1588 197
(c) The set speech: Aung San Suu Kyi at
Westminster Hall,
21
June
2012 200
(d) Written argument: commercial persuasion
202
Conclusion
204
The Persuasive Process: Further Exploration and
Exercises
205
Persuasive Style: The Repertoire
207
Introduction: Persuasive Style
207
Lexical Choice
209
(a) Lexical choice in literary persuasion
210
(b) Lexical choice in functional persuasion
211
Sound Patterning
212
(a) Alliteration (repetition of initial consonant)
212
(b) Assonance (repetition of medial vowel)
212
(c) Consonance (repetition of consonant in medial or
final position)
212
(d) Dissonance (mingling of deliberately
discordant sounds)
213
(e) Onomatopoeia (sound suggesting the meaning
of a word)
213
(f) Rhyme, half-rhyme, internal rhyme
214
Figurative Language or Trope
214
(a) Metaphor
215
(b) Metonymy
218
(c) Synecdoche
221
(d) Irony
222
(e) Mislabelling (catachresis)
225
Schematic Language
225
(a) Antithesis
226
(b) Puns and word-play
227
(c) Syntactic devices
228
(d) Repetition
232
(e)
Amplification and diminution
234
(f)
Tricks and ploys
236
Conclusion
238
Persuasive Style: the Repertoire: Further Exploration and
Exercises
239
8
Practising Persuasion
241
Preface
241
Practising the Progymnasmata
242
(a) Ethos: character and situation
242
(b) Ethos: character and choice
243
(c) Ethos: attitude and exposition
245
(d) Ethos: praise or blame
246
(e) Pathos:
character and passion
248
(f) Commonplace
249
(g) Logos: analysing rhetorical logic
250
(h) Logos: proof and disproof
251
(i) Logos: thesis
253
(j) Practising narrative
255
(k) Practising style: vivid description or ekphrasis
256
(1)
Practising style: using the repertoire
258
Further Applications
259
(a) Putting together a persuasion (EPL collaboration)
259
Practising Persuasion in the Real World
260
(a) Persuasion in creative and professional contexts
260
(b) Persuasion in personal and social life
261
(c) Persuasion in the workplace
261
(d) Persuasion in the public domain
261
Suggestions for Further Reading
262
Conclusion: Fast Forward
263
Appendix A: A Note on Delivery
265
Appendix B: More on the Models
270
Appendix C: Further Rhetorical Devices
280
Appendix
D: A
Finding List for Rhetorical Devices
291
References
295
Lndex
315
|
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| spelling | Cockcroft, Robert Verfasser aut Persuading people an introduction to rhetoric Robert Cockcroft and Susan M. Cockcroft 3. rev. ed. Basingstoke [u.a.] Palgrave Macmillan 2014 XVII, 323 S. txt rdacontent n rdamedia nc rdacarrier Englisch English language Rhetoric Persuasion (Rhetoric) Rhetoric Englisch (DE-588)4014777-0 gnd rswk-swf Rhetorik (DE-588)4076704-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Englisch (DE-588)4014777-0 s Rhetorik (DE-588)4076704-8 s DE-604 Cockcroft, Susan M. Verfasser aut Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027250309&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cockcroft, Robert Cockcroft, Susan M. Persuading people an introduction to rhetoric Englisch English language Rhetoric Persuasion (Rhetoric) Rhetoric Englisch (DE-588)4014777-0 gnd Rhetorik (DE-588)4076704-8 gnd |
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| title | Persuading people an introduction to rhetoric |
| title_auth | Persuading people an introduction to rhetoric |
| title_exact_search | Persuading people an introduction to rhetoric |
| title_full | Persuading people an introduction to rhetoric Robert Cockcroft and Susan M. Cockcroft |
| title_fullStr | Persuading people an introduction to rhetoric Robert Cockcroft and Susan M. Cockcroft |
| title_full_unstemmed | Persuading people an introduction to rhetoric Robert Cockcroft and Susan M. Cockcroft |
| title_short | Persuading people |
| title_sort | persuading people an introduction to rhetoric |
| title_sub | an introduction to rhetoric |
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| topic_facet | Englisch English language Rhetoric Persuasion (Rhetoric) Rhetoric Rhetorik Einführung |
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