Brunner, F. (2013). Towards cross-channel management: Strategic, structural, and managerial challenges for multi-channel retail incumbents.
Chicago-Zitierstil (17. Ausg.)Brunner, Felix. Towards Cross-channel Management: Strategic, Structural, and Managerial Challenges for Multi-channel Retail Incumbents. 2013.
MLA-Zitierstil (9. Ausg.)Brunner, Felix. Towards Cross-channel Management: Strategic, Structural, and Managerial Challenges for Multi-channel Retail Incumbents. 2013.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.