Verfügbarkeit: Advanced Social Media Marketing

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

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Bibliographische Detailangaben
1. Verfasser:	Funk, Tom (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berkeley, CA ; s.l. Apress 2013 Imprint: Apress
Schlagworte:	Marketing Soziale Software Volkswirtschaft
Online-Zugang:	BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Abstract
Beschreibung:	1 Online-Ressource (VI, 238 p.) Ill.
ISBN:	9781430244080
DOI:	10.1007/978-1-4302-4408-0

Internformat

MARC


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Datensatz im Suchindex

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adam_text	ADVANCED SOCIAL MEDIA MARKETING / FUNK, TOM : 2013 ABSTRACT / INHALTSTEXT HUNDREDS OF MILLIONS OF AMERICANS ARE USING SOCIAL MEDIA (SM), AND ALREADY SOME 70% OF BUSINESSES HAVE JOINED THEM THERE, USING FACEBOOK AND OTHER SM PLATFORMS TO CONNECT WITH THEIR CUSTOMERS, AND ATTRACT NEW ONES. SO THE REAL QUESTION ISN’T WHETHER TO TAKE YOUR BUSINESS ONTO SOCIAL MEDIA PLATFORMS—BUT HOW TO DO IT QUICKLY, EFFECTIVELY, ON A BUDGET, WITH SMART GOALS, AND A ROAD MAP FOR SUCCESS. ADVANCED SOCIAL MEDIA MARKETING:HOW TO LEAD, LAUNCH, AND MANAGE A SUCCESSFUL SOCIAL MEDIA PROGRAM CUTS THROUGH THE HYPE AND FLUFF ABOUT HOW SOCIAL MEDIA IS CHANGING THE WORLD, AND IT GETS DOWN TO WHAT REALLY MATTERS: HOW YOU AS A MANAGER CAN BEST USE SM TO BENEFIT YOUR BUSINESS.WRITTEN BY A VETERAN ONLINE MARKETER AND ECOMMERCE PROFESSIONAL, THE BOOK SHARES PRACTICAL STRATEGIES AND TACTICS TO LET YOU LAUNCH AND SCALE A SUCCESSFUL CORPORATE SOCIAL MEDIA PROGRAM. ADVANCED SOCIAL MEDIA MARKETING:HOW TO LEAD, LAUNCH, AND MANAGE A SUCCESSFUL SOCIAL MEDIA PROGRAMIS FOR THE MANAGER WHO ALREADY KNOWS SOMETHING ABOUT SOCIAL MEDIA AND WANTS TO ROLL UP HIS OR HER SLEEVES AND GET DOWN TO BUSINESS. IN IT, WE SIMPLIFY TASKS THAT MIGHT OTHERWISE BE COMPLICATED—LIKE ADOPTING AND TRACKING KEY PERFORMANCE METRICS, DEVELOPING ONLINE AD CAMPAIGNS, OR CREATING FACEBOOK APPS LIKE GAMES, GIVEAWAYS AND SWEEPSTAKES WITH THE CAPACITY TO GO VIRAL.BUSINESSES CAN HARNESS THE UNIQUE ADVANTAGES OF THIS NEW MEDIUM, BUT THEY NEED A PRACTICAL, NO-NONSENSE GUIDE LIKE THIS ONE.OTHERWISE THEY RISK BEING IGNORED, WASTING TIME AND MONEY OR, EVEN WORSE, DAMAGING THEIR OWN BRAND AND SEEING A WELL-INTENTIONED ONLINE PROGRAM BLOW UP. THE BOOK IS HEAVY ON THE HOW-TO, CASE STUDIES, CAMPAIGN RESULTS AND OTHER STATISTICS, AND INTERVIEWS WITHECOMMERCE MANAGERS ATBUSINESSES LARGE AND SMALL. IT ALSO INCLUDES THE AUTHOR’S OWN EXPERIENCES AT GREEN MOUNTAIN COFFEE ROASTERS, WINE OF THE MONTH CLUB, AND OTHERS.WHILE THIS BOOK WILL BE ACCESSIBLE ENOUGH FOR SOMEONE IMPLEMENTING A SOCIAL MEDIA PROGRAM FOR THE FIRST TIME, IT’S AMBITIOUS ENOUGH TO BENEFIT EXPERIENCED SM HANDS WHO ARE LOOKING FOR GOOD IDEAS AND TECHNIQUES TO PUSH THEIR ONLINE COMMUNITY TO THE NEXT LEVEL OF SIZE, INTERACTIVITY, AND BUZZ. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spellingShingle	Funk, Tom Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd Volkswirtschaft (DE-588)4063885-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)7550143-0 (DE-588)4063885-6
title	Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
title_auth	Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
title_exact_search	Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
title_full	Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk
title_fullStr	Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk
title_full_unstemmed	Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk
title_short	Advanced Social Media Marketing
title_sort	advanced social media marketing how to lead launch and manage a successful social media program
title_sub	How to Lead, Launch, and Manage a Successful Social Media Program
topic	Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd Volkswirtschaft (DE-588)4063885-6 gnd
topic_facet	Marketing Soziale Software Volkswirtschaft
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work_keys_str_mv	AT funktom advancedsocialmediamarketinghowtoleadlaunchandmanageasuccessfulsocialmediaprogram

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