Marketing communications: brands, experiences and participation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England [u.a.]
Pearson
2013
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | XLII, 820 S. Ill., graph. Darst. |
| ISBN: | 9780273770541 9780273781103 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Fill, Chris 1953- |
| author_GND | (DE-588)17306549X |
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| author_role | aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf |
| building | Verbundindex |
| bvnumber | BV041779803 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)830992637 (DE-599)BVBBV041779803 |
| dewey-full | 658.8/02 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 658.8 |
| dewey-search | 658.8/02 658.8 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV041779803 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:05:12Z |
| institution | BVB |
| isbn | 9780273770541 9780273781103 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027225639 |
| oclc_num | 830992637 |
| open_access_boolean | |
| owner | DE-1050 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-898 DE-BY-UBR |
| physical | XLII, 820 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications brands, experiences and participation Chris Fill 6. ed. Harlow, England [u.a.] Pearson 2013 XLII, 820 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-604 Erscheint auch als Online-Ausgabe, PDF 978-0-273-77067-1 Überarbeitung von 5. ed. 2009 978-0-273-71722-5 (DE-604)BV035317789 |
| spellingShingle | Fill, Chris 1953- Marketing communications brands, experiences and participation Kommunikationsmodell (DE-588)4140666-7 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4140666-7 (DE-588)4061963-1 (DE-588)4201794-4 (DE-588)4037589-4 |
| title | Marketing communications brands, experiences and participation |
| title_auth | Marketing communications brands, experiences and participation |
| title_exact_search | Marketing communications brands, experiences and participation |
| title_full | Marketing communications brands, experiences and participation Chris Fill |
| title_fullStr | Marketing communications brands, experiences and participation Chris Fill |
| title_full_unstemmed | Marketing communications brands, experiences and participation Chris Fill |
| title_short | Marketing communications |
| title_sort | marketing communications brands experiences and participation |
| title_sub | brands, experiences and participation |
| topic | Kommunikationsmodell (DE-588)4140666-7 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikationsmodell Unternehmen Kommunikationsstrategie Marketing |
| work_keys_str_mv | AT fillchris marketingcommunicationsbrandsexperiencesandparticipation |