Budget constraints and optimization in sponsored search auctions:
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series&#...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston
Elsevier Academic Press
[2014]
|
| Series: | Intelligent systems series
|
| Online Access: | UBG01 |
| Summary: | The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization |
| Item Description: | Copyright Zhejiang University Press, published by Elsevier |
| Physical Description: | 1 Online-Ressource (xii, 200 Seiten) Diagramme |
| ISBN: | 9780124115040 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV041773728 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:05:05Z |
| institution | BVB |
| isbn | 9780124115040 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027219658 |
| oclc_num | 865332342 |
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| physical | 1 Online-Ressource (xii, 200 Seiten) Diagramme |
| psigel | ZDB-38-EBR |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Elsevier Academic Press |
| record_format | marc |
| series2 | Intelligent systems series |
| spelling | Yang, Yanwu Verfasser (DE-588)137277598 aut Budget constraints and optimization in sponsored search auctions Yanwu Yang ; Fei-Yue Yang Amsterdam ; Boston Elsevier Academic Press [2014] 1 Online-Ressource (xii, 200 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Intelligent systems series Copyright Zhejiang University Press, published by Elsevier The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization Yang, Fei-Yue Verfasser (DE-588)104951274X aut Erscheint auch als Druck-Ausgabe 978-0-12-411457-9 |
| spellingShingle | Yang, Yanwu Yang, Fei-Yue Budget constraints and optimization in sponsored search auctions |
| title | Budget constraints and optimization in sponsored search auctions |
| title_auth | Budget constraints and optimization in sponsored search auctions |
| title_exact_search | Budget constraints and optimization in sponsored search auctions |
| title_full | Budget constraints and optimization in sponsored search auctions Yanwu Yang ; Fei-Yue Yang |
| title_fullStr | Budget constraints and optimization in sponsored search auctions Yanwu Yang ; Fei-Yue Yang |
| title_full_unstemmed | Budget constraints and optimization in sponsored search auctions Yanwu Yang ; Fei-Yue Yang |
| title_short | Budget constraints and optimization in sponsored search auctions |
| title_sort | budget constraints and optimization in sponsored search auctions |
| work_keys_str_mv | AT yangyanwu budgetconstraintsandoptimizationinsponsoredsearchauctions AT yangfeiyue budgetconstraintsandoptimizationinsponsoredsearchauctions |