Holdings: Applied Conjoint Analysis

Applied Conjoint Analysis:

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Bibliographic Details
Main Author:	Rao, Vithala R. (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin [u.a.] Springer 2014
Subjects:	Management Statistik Wirtschaft Economics Economics / Statistics Marketing Operations research Economics/Management Science Entscheidungsverhalten Conjoint Measurement Verbraucherverhalten
Online Access:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Physical Description:	Online-Ressource (XV, 389 p. 56 illus, online resource)
ISBN:	9783540877530
DOI:	10.1007/978-3-540-87753-0

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Record in the Search Index

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adam_text	APPLIED CONJOINT ANALYSIS / RAO, VITHALA R. : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS CHAPTER1-PROBLEM SETTING CHAPTER 2 THEORY AND DESIGN OF CONJOINT STUDIES (RATINGS BASED METHODS) CHAPTER 3 ANALYSIS AND UTILIZATION OF CONJOINT DATA (RATINGS BASED METHODS) CHAPTER 4 CHOICE BASED CONJOINT STUDIES: DESIGN AND ANALYSIS CHAPTER 5 METHODS FOR A LARGE NUMBER OF ATTRIBUTES CHAPTER 6 APPLICATIONS FOR PRODUCTS AND SERVICE DESIGN AND PRODUCT LINE DECISIONS CHAPTER 7 APPLICATIONS FOR PRODUCT POSITIONING AND MARKET SEGMENTATION CHAPTER 8 APPLICATIONS FOR PRICING DECISIONS CHAPTER 9 APPLICATIONS TO A MISCELLANY OF MARKETING PROBLEMS CHAPTER 10 RECENT DEVELOPMENTS AND FUTURE OUTLOOK DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. APPLIED CONJOINT ANALYSIS / RAO, VITHALA R. : 2014 ABSTRACT / INHALTSTEXT CONJOINT ANALYSIS IS PROBABLY THE MOST SIGNIFICANT DEVELOPMENT IN MARKETING RESEARCH IN THE PAST FEW DECADES. IT CAN BE DESCRIBED AS A SET OF TECHNIQUES IDEALLY SUITED TO STUDYING CUSTOMERS’ DECISION-MAKING PROCESSES AND DETERMINING TRADEOFFS. THOUGH THIS BOOK IS ORIENTED TOWARDS METHODS AND APPLICATIONS OF CONJOINT ANALYSIS IN MARKETING, CONJOINT METHODS ARE ALSO APPLICABLE FOR OTHER BUSINESS AND SOCIAL SCIENCES. AFTER AN INTRODUCTION TO THE BASIC IDEAS OF CONJOINT ANALYSIS THE BOOK DESCRIBES THE STEPS INVOLVED IN DESIGNING A RATINGS-BASED CONJOINT STUDY, IT COVERS VARIOUS METHODS FOR ESTIMATING PARTWORTH FUNCTIONS FROM PREFERENCE RATINGS DATA, AND DEDICATES A CHAPTER ON METHODS OF DESIGN AND ANALYSIS OF CONJOINT-BASED CHOICE EXPERIMENTS, WHERE CHOICE IS MEASURED DIRECTLY. CHAPTER 5 DESCRIBES SEVERAL METHODS FOR HANDLING A LARGE NUMBER OF ATTRIBUTES. CHAPTERS 6 THROUGH 8 DISCUSS THE USE OF CONJOINT ANALYSIS FOR SPECIFIC APPLICATIONS LIKE PRODUCT AND SERVICE DESIGN OR PRODUCT LINE DECISIONS, PRODUCT POSITIONING AND MARKET SEGMENTATION DECISIONS, AND PRICING DECISIONS. CHAPTER 9 COLLATES MISCELLANEOUS APPLICATIONS OF MARKETING MIX INCLUDING MARKETING RESOURCE ALLOCATION OR STORE LOCATION DECISIONS. FINALLY, CHAPTER 10 REVIEWS MORE RECENT DEVELOPMENTS IN EXPERIMENTAL DESIGN AND DATA ANALYSIS AND PRESENTS AN ASSESSMENT OF FUTURE DEVELOPMENTS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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publisher	Springer
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spellingShingle	Rao, Vithala R. Applied Conjoint Analysis Management Statistik Wirtschaft Economics Economics / Statistics Marketing Operations research Economics/Management Science Entscheidungsverhalten (DE-588)4113448-5 gnd Conjoint Measurement (DE-588)4213629-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4113448-5 (DE-588)4213629-5 (DE-588)4062644-1
title	Applied Conjoint Analysis
title_auth	Applied Conjoint Analysis
title_exact_search	Applied Conjoint Analysis
title_full	Applied Conjoint Analysis Vithala R. Rao
title_fullStr	Applied Conjoint Analysis Vithala R. Rao
title_full_unstemmed	Applied Conjoint Analysis Vithala R. Rao
title_short	Applied Conjoint Analysis
title_sort	applied conjoint analysis
topic	Management Statistik Wirtschaft Economics Economics / Statistics Marketing Operations research Economics/Management Science Entscheidungsverhalten (DE-588)4113448-5 gnd Conjoint Measurement (DE-588)4213629-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Management Statistik Wirtschaft Economics Economics / Statistics Marketing Operations research Economics/Management Science Entscheidungsverhalten Conjoint Measurement Verbraucherverhalten
url	https://doi.org/10.1007/978-3-540-87753-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027200289&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027200289&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT raovithalar appliedconjointanalysis

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