(1965). Main report: 1964 Politz magazine study: Audiences of eleven magazines ; advertising page exposure of five magazines [; sponsored by Look, McCalls, Reader's Digest, Redbook, The Saturday Evening Post]. Alfred Politz Media Studies.
Chicago-Zitierstil (17. Ausg.)Main Report: 1964 Politz Magazine Study: Audiences of Eleven Magazines ; Advertising Page Exposure of Five Magazines [; Sponsored by Look, McCalls, Reader's Digest, Redbook, The Saturday Evening Post]. New York, NY: Alfred Politz Media Studies, 1965.
MLA-Zitierstil (9. Ausg.)Main Report: 1964 Politz Magazine Study: Audiences of Eleven Magazines ; Advertising Page Exposure of Five Magazines [; Sponsored by Look, McCalls, Reader's Digest, Redbook, The Saturday Evening Post]. Alfred Politz Media Studies, 1965.