The direct mail solution: a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign
"Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the en...
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
2014
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Schlagworte: | |
Zusammenfassung: | "Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"-- |
Beschreibung: | Includes index |
Beschreibung: | xix, 227 pages illustrations 23 cm |
Internformat
MARC
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020 | |z 1599185180 |9 1599185180 | ||
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084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
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245 | 1 | 0 | |a The direct mail solution |b a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign |c Craig Simpson & Dan S. Kennedy |
264 | 1 | |c 2014 | |
300 | |a xix, 227 pages |b illustrations |c 23 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
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500 | |a Includes index | ||
520 | |a "Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"-- | ||
650 | 4 | |a Direct marketing | |
650 | 0 | 7 | |a E-Mail |0 (DE-588)4191427-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
689 | 0 | 1 | |a E-Mail |0 (DE-588)4191427-2 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Kennedy, Daniel |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-027162185 |
Datensatz im Suchindex
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any_adam_object | |
author | Simpson, Craig |
author_facet | Simpson, Craig |
author_role | aut |
author_sort | Simpson, Craig |
author_variant | c s cs |
building | Verbundindex |
bvnumber | BV041715064 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)876269966 (DE-599)BVBBV041715064 |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV041715064 |
illustrated | Illustrated |
indexdate | 2024-07-10T01:03:35Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027162185 |
oclc_num | 876269966 |
open_access_boolean | |
owner | DE-1043 |
owner_facet | DE-1043 |
physical | xix, 227 pages illustrations 23 cm |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
record_format | marc |
spelling | Simpson, Craig Verfasser aut The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign Craig Simpson & Dan S. Kennedy 2014 xix, 227 pages illustrations 23 cm txt rdacontent n rdamedia nc rdacarrier Includes index "Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"-- Direct marketing E-Mail (DE-588)4191427-2 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s E-Mail (DE-588)4191427-2 s DE-604 Kennedy, Daniel Sonstige oth |
spellingShingle | Simpson, Craig The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign Direct marketing E-Mail (DE-588)4191427-2 gnd Direktmarketing (DE-588)4012421-6 gnd |
subject_GND | (DE-588)4191427-2 (DE-588)4012421-6 |
title | The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign |
title_auth | The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign |
title_exact_search | The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign |
title_full | The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign Craig Simpson & Dan S. Kennedy |
title_fullStr | The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign Craig Simpson & Dan S. Kennedy |
title_full_unstemmed | The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign Craig Simpson & Dan S. Kennedy |
title_short | The direct mail solution |
title_sort | the direct mail solution a business owner s guide to building a lead generating sales driving money making direct mail campaign |
title_sub | a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign |
topic | Direct marketing E-Mail (DE-588)4191427-2 gnd Direktmarketing (DE-588)4012421-6 gnd |
topic_facet | Direct marketing Direktmarketing |
work_keys_str_mv | AT simpsoncraig thedirectmailsolutionabusinessownersguidetobuildingaleadgeneratingsalesdrivingmoneymakingdirectmailcampaign AT kennedydaniel thedirectmailsolutionabusinessownersguidetobuildingaleadgeneratingsalesdrivingmoneymakingdirectmailcampaign |