The direct mail solution: a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign

"Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the en...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Simpson, Craig (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: 2014
Schlagworte:
Zusammenfassung:"Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"--
Beschreibung:Includes index
Beschreibung:xix, 227 pages illustrations 23 cm