Neuromarketing in action: how to talk and sell to the brain
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2014
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (pages 263-266) and index |
| Physical Description: | IX, 270 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780749469276 |
Staff View
MARC
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| 245 | 1 | 0 | |a Neuromarketing in action |b how to talk and sell to the brain |c Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc |
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| 300 | |a IX, 270 S. |b Ill., graph. Darst. |c 24 cm | ||
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| 650 | 4 | |a SCIENCE / Life Sciences / Neuroscience | |
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Record in the Search Index
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| adam_text |
NEUROMARKETING IN ACTION
/ / / / / / BAYLE-TOURTOULOU, ANNE-SOPHIE.
: : : : : : 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - ORGANIZATION OF THE QUALITY-LEGITIMACY POLICY
SUSTAINABLE DEVELOPMENT TO LEAVE THE CUSTOMER'S BRAIN WITH A CLEAR
CONSCIENCE
PART IV: KEY POINTSVISION OF THE FUTURE
REFERENCES
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Georges, Patrick 1953- Bayle-Tourtoulou, Anne-Sophie Badoc, Michel |
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| author_role | aut aut aut |
| author_sort | Georges, Patrick 1953- |
| author_variant | p g pg a s b t asbt m b mb |
| building | Verbundindex |
| bvnumber | BV041708707 |
| callnumber-first | H - Social Science |
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| classification_rvk | QP 621 QP 631 |
| ctrlnum | (OCoLC)915416895 (DE-599)BVBBV041708707 |
| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| language | English |
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| spelling | Georges, Patrick 1953- Verfasser (DE-588)1045564508 aut Neuromarketing in action how to talk and sell to the brain Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc 1. publ. London [u.a.] Kogan Page 2014 IX, 270 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 263-266) and index BUSINESS & ECONOMICS / Marketing / General bisacsh SCIENCE / Life Sciences / Neuroscience bisacsh BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Industrie Wirtschaft Neuromarketing BUSINESS & ECONOMICS / Marketing / General SCIENCE / Life Sciences / Neuroscience BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Consumer Behavior Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s DE-604 Bayle-Tourtoulou, Anne-Sophie Verfasser (DE-588)1048227553 aut Badoc, Michel Verfasser (DE-588)170296458 aut Erscheint auch als Online-Ausgabe 9780749469283 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027155947&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Georges, Patrick 1953- Bayle-Tourtoulou, Anne-Sophie Badoc, Michel Neuromarketing in action how to talk and sell to the brain BUSINESS & ECONOMICS / Marketing / General bisacsh SCIENCE / Life Sciences / Neuroscience bisacsh BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Industrie Wirtschaft Neuromarketing BUSINESS & ECONOMICS / Marketing / General SCIENCE / Life Sciences / Neuroscience BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Consumer Behavior Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7601901-9 |
| title | Neuromarketing in action how to talk and sell to the brain |
| title_auth | Neuromarketing in action how to talk and sell to the brain |
| title_exact_search | Neuromarketing in action how to talk and sell to the brain |
| title_full | Neuromarketing in action how to talk and sell to the brain Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc |
| title_fullStr | Neuromarketing in action how to talk and sell to the brain Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc |
| title_full_unstemmed | Neuromarketing in action how to talk and sell to the brain Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc |
| title_short | Neuromarketing in action |
| title_sort | neuromarketing in action how to talk and sell to the brain |
| title_sub | how to talk and sell to the brain |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh SCIENCE / Life Sciences / Neuroscience bisacsh BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Industrie Wirtschaft Neuromarketing BUSINESS & ECONOMICS / Marketing / General SCIENCE / Life Sciences / Neuroscience BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Consumer Behavior Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General SCIENCE / Life Sciences / Neuroscience BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Consumer Behavior Industrie Wirtschaft Neuromarketing |
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