Lifestyle brands: a guide to aspirational marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2013
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 141 S. graph. Darst. 24 cm |
| ISBN: | 9781137285928 1137285923 |
Staff View
MARC
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 140221s2013 d||| |||| 00||| eng d | ||
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| 020 | |a 9781137285928 |c hbk. : £26.00 |9 978-1-13-728592-8 | ||
| 020 | |a 1137285923 |c hbk. : £26.00 |9 1-13-728592-3 | ||
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| 100 | 1 | |a Saviolo, Stefania |e Verfasser |0 (DE-588)1029198837 |4 aut | |
| 245 | 1 | 0 | |a Lifestyle brands |b a guide to aspirational marketing |c Stefania Saviolo ; Antonio Marazza |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2013 | |
| 300 | |a XIV, 141 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | 2 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
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| 700 | 1 | |a Marazza, Antonio |e Verfasser |0 (DE-588)1029198993 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Saviolo, Stefania |t Lifestyle brands |
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Record in the Search Index
| _version_ | 1804151969068089344 |
|---|---|
| any_adam_object | |
| author | Saviolo, Stefania Marazza, Antonio |
| author_GND | (DE-588)1029198837 (DE-588)1029198993 |
| author_facet | Saviolo, Stefania Marazza, Antonio |
| author_role | aut aut |
| author_sort | Saviolo, Stefania |
| author_variant | s s ss a m am |
| building | Verbundindex |
| bvnumber | BV041701338 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)873533498 (DE-599)BSZ369940288 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041701338 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:03:15Z |
| institution | BVB |
| isbn | 9781137285928 1137285923 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027141656 |
| oclc_num | 873533498 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | XIV, 141 S. graph. Darst. 24 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Saviolo, Stefania Verfasser (DE-588)1029198837 aut Lifestyle brands a guide to aspirational marketing Stefania Saviolo ; Antonio Marazza 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2013 XIV, 141 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Brand name products Branding (Marketing) Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s DE-604 Marazza, Antonio Verfasser (DE-588)1029198993 aut Erscheint auch als Online-Ausgabe Saviolo, Stefania Lifestyle brands V:DE-576;B:DE-180 application/pdf http://swbplus.bsz-bw.de/bsz369940288inh.htm Inhaltsverzeichnis |
| spellingShingle | Saviolo, Stefania Marazza, Antonio Lifestyle brands a guide to aspirational marketing Brand name products Branding (Marketing) Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4037584-5 |
| title | Lifestyle brands a guide to aspirational marketing |
| title_auth | Lifestyle brands a guide to aspirational marketing |
| title_exact_search | Lifestyle brands a guide to aspirational marketing |
| title_full | Lifestyle brands a guide to aspirational marketing Stefania Saviolo ; Antonio Marazza |
| title_fullStr | Lifestyle brands a guide to aspirational marketing Stefania Saviolo ; Antonio Marazza |
| title_full_unstemmed | Lifestyle brands a guide to aspirational marketing Stefania Saviolo ; Antonio Marazza |
| title_short | Lifestyle brands |
| title_sort | lifestyle brands a guide to aspirational marketing |
| title_sub | a guide to aspirational marketing |
| topic | Brand name products Branding (Marketing) Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products Branding (Marketing) Relationship marketing Customer relations Kundenmanagement Beziehungsmarketing Markenartikel |
| url | http://swbplus.bsz-bw.de/bsz369940288inh.htm |
| work_keys_str_mv | AT saviolostefania lifestylebrandsaguidetoaspirationalmarketing AT marazzaantonio lifestylebrandsaguidetoaspirationalmarketing |