Presenting data effectively: communicating your findings for maximum impact
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, Calif. [u.a.]
SAGE
2014
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVI, 183 S. Ill., graph. Darst. |
| ISBN: | 9781452257365 |
Staff View
MARC
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| 100 | 1 | |a Evergreen, Stephanie D. H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Presenting data effectively |b communicating your findings for maximum impact |c Stephanie D. H. Evergreen |
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE |c 2014 | |
| 300 | |a XVI, 183 S. |b Ill., graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Presentation graphics software | |
| 650 | 4 | |a Graphic design (Typography) | |
| 650 | 4 | |a Information visualization | |
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Record in the Search Index
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| adam_text | Titel: Presenting data effectively
Autor: Evergreen, Stephanie D. H
Jahr: 2014
Detailed Contents
About the Author
Acknowledgments
1 The Justification for Presenting Data Effectively 1
Learning Objectives 1
What Does Effective Data Presentation Look Like? 3
Reports 3
Stideshows 4
Posters 6
Data Displays 8
What Makes Data Presentation Effective? 9
Pictorial Superiority Effect 10
Early Attention 11
Working Memory 11
Long-Term Memory 12
What Do I Need to Develop Effective Data Presentation? 13
A Disciplinary Positioning 14
The Software You Will Need 15
How Do I Navigate This Book? 16
What Is the Bottom Line? 17
Key Points to Remember 18
How Can I Extend This? 18
Check Out 18
Try This 19
Where Can I Go for More Information? 19
2 Graphics 21
Learning Objectives 21
Guiding Ideas 21
How Do I Use Images in Effective Ways? 23
Images Are Present 23
Images Are Emotional 24
Images Have Impactful Placement 26
Large and Bleeding 27
Matching Background 30
Facing Text 33
Images Quickly Communicate 35
Reference Icons 36
Judgmental Icons 39
Images Are Repeated 40
How Do I Efficiently Locate High-Quality Images? 43
Invest in Visual Thinking Before Browsing Sites 43
Shop Stock Photo Sites 44
Hire a Graphic Designer 46
Where Should Graphs Go? 48
How Do I Apply These Ideas to Graphs? 50
Two-Dimensional 50
Free of Extraneous Lines 52
Familiar to Viewers 55
What Is the Bottom Line? 56
Key Points to Remember 56
How Can I Extend This? 57
Check Out 57
Try This 57
Where Can I Go for More Information? 57
3 Type _____________ 59
Learning Objectives 59
Guiding Ideas 60
What Is Type? 61
How Do I Tell These Typefaces Apart? 62
Serif 62
Sans Serif 63
Slab Serif 64
What Works for Paper and What Works for Screen? 67
How Can I Protect Font Choices? 69
How Do Fonts Actually Communicate? 71
How Big Should I Make My Narrative Typeface? 75
How Large Should I Make My Heading Typeface? 76
How Should Lines Be Spaced? 79
How Does Typeface Help Organize Data Presentation? 80
Headings 80
Callouts 81
Sidebars 82
Quotes 83
Bullets 84
How Do I Apply These Ideas to Graphs? 85
What Is the Bottom Line? 87
Key Points to Remember 87
How Can I Extend This? 88
Check Out 88
Try This 88
Where Can I Go for More Information? 89
4 Color 91
Learning Objectives 91
Guiding Ideas 91
Why Is Color Important to Memory? 93
What Colors Should I Choose? 93
The Best Color Combinations for Reading 94
The Best Colors for Emphasis 97
Using a Color Picking Tool 98
Other Color Combination Sites 102
What Should I Watch Out For? 103
Too Much Color 103
Colorblind Readers 105
Reprinting in Black and White 107
How Do I Apply Emphasis Colors? 108
Decorating 109
Spotlighting 111
How Do I Apply These Ideas to Graphs? 112
Background Color 112
Color Discrimination in Legends 113
Single Emphasis Color on Data Points 113
Color-Coding Data Across Multiple Graphs 115
What Is the Bottom Line? 119
Key Points to Remember 120
How Can I Extend This? 120
Check Out 120
Try This 121
Where Can I Go for More Information? 121
5 Arrangement 123
Learning Objectives 123
Guiding Ideas 123
Where Do the Bits and Pieces Go? 124
Two Models for Arranging Presentation Pieces 124
Gutenberg Diagram Arrangement Model 126
Rule of Thirds Arrangement Model 130
Emphasis Techniques 131
Do I Need to Do Anything About Margins? 133
Line Length 133
How Should I Justify Text? 136
How Can I Align Using Typical Software? 138
Achieving Consistent Placement 138
Use the Size and Position Function 139
Use Groups 141
Grouping Graphics with Text 143
Grouping Graphics with Graphics 145
Grouping Text with Text 147
When Is It Okay to Break the Rules? 150
How Do I Apply These Ideas to Graphs? 153
Legend Placement 153
Label Placement 155
Title Placement 156
Bar Arrangement 158
What Is the Bottom Line? 160
Key Points to Remember 160
How Can I Extend This? 161
Check Out 161
Try This 161
Where Can I Go for More Information? 162
6 A Short Last Word on Presenting Data Effectively ___163
Learning Objectives 163
Criticism: Trying to Look Slick 163
Benefit 1: Fits with How the Brain Operates 163
Benefit 2: Adds to Credibility and Competence 164
Criticism: Design Is Expensive 164
Benefit 3: There Are Multiple Ways to Save Time 164
Style Sheets 165
Save Themes 168
Key Points to Remember 170
How Can I Extend This? 170
Check Out 170
Try This 171
Where Can I Go for More Information? 171
Appendix 173
Research and Evaluation Report Layout Checklist 173
Index 179
|
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| indexdate | 2024-07-10T01:01:20Z |
| institution | BVB |
| isbn | 9781452257365 |
| language | English |
| lccn | 2013022115 |
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| publishDate | 2014 |
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| publisher | SAGE |
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| spelling | Evergreen, Stephanie D. H. Verfasser aut Presenting data effectively communicating your findings for maximum impact Stephanie D. H. Evergreen Los Angeles, Calif. [u.a.] SAGE 2014 XVI, 183 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Visual communication Presentation graphics software Graphic design (Typography) Information visualization Vortragstechnik (DE-588)4188737-2 gnd rswk-swf Präsentation (DE-588)4135231-2 gnd rswk-swf Präsentationsgrafik (DE-588)4194195-0 gnd rswk-swf Präsentation (DE-588)4135231-2 s Vortragstechnik (DE-588)4188737-2 s DE-604 Präsentationsgrafik (DE-588)4194195-0 s Erscheint auch als Online-Ausgabe, PDF 978-1-4833-1218-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027071098&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Evergreen, Stephanie D. H. Presenting data effectively communicating your findings for maximum impact Visual communication Presentation graphics software Graphic design (Typography) Information visualization Vortragstechnik (DE-588)4188737-2 gnd Präsentation (DE-588)4135231-2 gnd Präsentationsgrafik (DE-588)4194195-0 gnd |
| subject_GND | (DE-588)4188737-2 (DE-588)4135231-2 (DE-588)4194195-0 |
| title | Presenting data effectively communicating your findings for maximum impact |
| title_auth | Presenting data effectively communicating your findings for maximum impact |
| title_exact_search | Presenting data effectively communicating your findings for maximum impact |
| title_full | Presenting data effectively communicating your findings for maximum impact Stephanie D. H. Evergreen |
| title_fullStr | Presenting data effectively communicating your findings for maximum impact Stephanie D. H. Evergreen |
| title_full_unstemmed | Presenting data effectively communicating your findings for maximum impact Stephanie D. H. Evergreen |
| title_short | Presenting data effectively |
| title_sort | presenting data effectively communicating your findings for maximum impact |
| title_sub | communicating your findings for maximum impact |
| topic | Visual communication Presentation graphics software Graphic design (Typography) Information visualization Vortragstechnik (DE-588)4188737-2 gnd Präsentation (DE-588)4135231-2 gnd Präsentationsgrafik (DE-588)4194195-0 gnd |
| topic_facet | Visual communication Presentation graphics software Graphic design (Typography) Information visualization Vortragstechnik Präsentation Präsentationsgrafik |
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