Holdings: Aerospace Marketing Management

Aerospace Marketing Management: A Handbook for the Entire Value Chain

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Bibliographic Details
Main Authors:	Malaval, Philippe (Author), Bénaroya, Christophe (Author), Aflalo, Jonathan (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham [u.a.] Springer 2014
Series:	Management for Professionals
Subjects:	Management Wirtschaft Economics Astronautics Marketing Economics/Management Science
Online Access:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Physical Description:	Online-Ressource (XV, 590 p. 375 illus, online resource)
ISBN:	9783319013541
DOI:	10.1007/978-3-319-01354-1

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DE-BY-FWS_katkey	504940
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adam_text	AEROSPACE MARKETING MANAGEMENT / MALAVAL, PHILIPPE : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS 1. MARKETING IN THE AERONAUTICS INDUSTRY 2. THE INDIVIDUAL AND ORGANIZATIONAL PURCHASE 3. BUSINESS MARKETING INTELLIGENCE 4. MARKET SEGMENTATION AND POSITIONING 5. MARKETING AND SALES ACTION PLAN 6. INNOVATION AND PRODUCT MANAGEMENT 7. MARKETING OF SERVICES 8. PRICING POLICY 9. SELECTING DISTRIBUTION CHANNELS AND SALES TEAM MANAGEMENT 10. PROJECT MARKETING 11. COMMUNICATION POLICY 12. SELECTING MEDIA 13. BRAND MANAGEMENT 14. BUILDING LOYALTY: MAINTENANCE, CUSTOMER TRAINING AND OFFSETS 15. ALLIANCE STRATEGIES DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. AEROSPACE MARKETING MANAGEMENT / MALAVAL, PHILIPPE : 2014 ABSTRACT / INHALTSTEXT THIS BOOK PRESENTS AN OVERALL PICTURE OF BOTH B2B AND B2C MARKETING STRATEGIES, CONCEPTS AND TOOLS, IN THE AERONAUTICS SECTOR. THIS IS A SIGNIFICANT UPDATE TO AN EARLIER BOOK SUCCESSFULLY PUBLISHED IN THE NINETIES WHICH WAS RELEASED IN EUROPE, CHINA, AND THE USA. IT ADDRESSES THE MOST RECENT TRENDS SUCH AS SOCIAL MARKETING AND THE INTERNET, CUSTOMER ORIENTATION, PROJECT MARKETING AND CON CURRENT ENGINEERING, COOPETITION, AND EXTENDED ENTERPRISE. AEROSPACE MARKETING MANAGEMENT IS THE FIRST MARKETING HANDBOOK RICHLY ILLUSTRATED WITH EXECUTIVE AND EXPERT INPUTS AS WELL AS EXAMPLES FROM PARTS SUPPLIERS, AIRCRAFT BUILDERS, AIRLINES, HELICOPTER MANUFACTURERS, AERONAUTICS SERVICE PROVIDERS, AIRPORTS, DEFENCE AND MILITARY COMPANIES, AND INDUSTRIAL INTEGRATORS (TIER-1, TIER-2). THIS BOOK IS DESIGNED AS A READY REFERENCE FOR PROFESSIONALS AND GRADUATES FROM BOTH ENGINEERING AND BUSINESS SCHOOLS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Malaval, Philippe Bénaroya, Christophe Aflalo, Jonathan
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series2	Management for Professionals
spellingShingle	Malaval, Philippe Bénaroya, Christophe Aflalo, Jonathan Aerospace Marketing Management A Handbook for the Entire Value Chain Management Wirtschaft Economics Astronautics Marketing Economics/Management Science
title	Aerospace Marketing Management A Handbook for the Entire Value Chain
title_auth	Aerospace Marketing Management A Handbook for the Entire Value Chain
title_exact_search	Aerospace Marketing Management A Handbook for the Entire Value Chain
title_full	Aerospace Marketing Management A Handbook for the Entire Value Chain Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
title_fullStr	Aerospace Marketing Management A Handbook for the Entire Value Chain Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
title_full_unstemmed	Aerospace Marketing Management A Handbook for the Entire Value Chain Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
title_short	Aerospace Marketing Management
title_sort	aerospace marketing management a handbook for the entire value chain
title_sub	A Handbook for the Entire Value Chain
topic	Management Wirtschaft Economics Astronautics Marketing Economics/Management Science
topic_facet	Management Wirtschaft Economics Astronautics Marketing Economics/Management Science
url	https://doi.org/10.1007/978-3-319-01354-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027067995&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027067995&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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