Principles of services marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
McGraw-Hill
2014
|
| Edition: | 7. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVIII, 495 S. Ill., graph. Darst. |
| ISBN: | 9780077152345 0077152344 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Titel: Principles of services marketing
Autor: Palmer, Adrian
Jahr: 2014
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Brief table of
contents
Detailed table of contents vii
About the author X
Preface xi
Acknowledgements xiii
Guided tour xiv
Technology to enhance teaching
and learning xvii
What is services marketing? 1
Service systems 43
Managing the customer experience 81
Making services accessible to consumers 114
Relationships, partnerships and networks 152
Understanding services buyer behaviour 193
Innovation and new service development 222
Developing service brands 250
Service quality 276
Engaging employees in service delivery 322
The pricing of services 353
Yield management: matching capacity with demand 389
Managing communications 409
Globalized services marketing 456
Index 481
|
| any_adam_object | 1 |
| author | Palmer, Adrian |
| author_facet | Palmer, Adrian |
| author_role | aut |
| author_sort | Palmer, Adrian |
| author_variant | a p ap |
| building | Verbundindex |
| bvnumber | BV041626263 |
| classification_rvk | QQ 250 QR 560 |
| classification_tum | WIR 935f WIR 800f |
| ctrlnum | (OCoLC)873438069 (DE-599)BVBBV041626263 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| isbn | 9780077152345 0077152344 |
| language | English |
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| physical | XVIII, 495 S. Ill., graph. Darst. |
| publishDate | 2014 |
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| publisher | McGraw-Hill |
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| spelling | Palmer, Adrian Verfasser aut Principles of services marketing Adrian Palmer 7. ed. London [u.a.] McGraw-Hill 2014 XVIII, 495 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Dienstleistungsbetrieb (DE-588)4012181-1 s Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027067262&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Palmer, Adrian Principles of services marketing Marketingmanagement (DE-588)4168907-0 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4012178-1 (DE-588)4012181-1 (DE-588)4037589-4 |
| title | Principles of services marketing |
| title_auth | Principles of services marketing |
| title_exact_search | Principles of services marketing |
| title_full | Principles of services marketing Adrian Palmer |
| title_fullStr | Principles of services marketing Adrian Palmer |
| title_full_unstemmed | Principles of services marketing Adrian Palmer |
| title_short | Principles of services marketing |
| title_sort | principles of services marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Dienstleistung Dienstleistungsbetrieb Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027067262&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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