APA-Zitierstil (7. Ausg.)

Palmer, A. (2014). Principles of services marketing (7. ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Palmer, Adrian. Principles of Services Marketing. 7. ed. London [u.a.]: McGraw-Hill, 2014.

MLA-Zitierstil (9. Ausg.)

Palmer, Adrian. Principles of Services Marketing. 7. ed. McGraw-Hill, 2014.