Principles of direct, database and digital marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow ; Munich [u.a.]
Pearson
2014
|
| Edition: | 5. ed. |
| Series: | Always learning
|
| Subjects: | |
| Physical Description: | XIV, 559 S. Ill., graph. Darst. |
| ISBN: | 9780273756507 9780273794806 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041620356 | ||
| 003 | DE-604 | ||
| 005 | 20140305 | ||
| 007 | t | ||
| 008 | 140203s2014 ad|| |||| 00||| eng d | ||
| 016 | 7 | |a 016482203 |2 DE-101 | |
| 020 | |a 9780273756507 |c pbk. : £47.99 |9 978-0-273-75650-7 | ||
| 020 | |a 9780273794806 |c eText |9 978-0-273-79480-6 | ||
| 024 | 3 | |a 9780273756507 | |
| 035 | |a (OCoLC)873431400 | ||
| 035 | |a (DE-599)BSZ395217261 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-1043 | ||
| 082 | 0 | |a 658.872 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Tapp, Alan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of direct, database and digital marketing |c Alan Tapp ; Ian Whitten ; Matthew Housden |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Harlow ; Munich [u.a.] |b Pearson |c 2014 | |
| 300 | |a XIV, 559 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Always learning | |
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Database marketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Database-Marketing |0 (DE-588)4263308-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Database-Marketing |0 (DE-588)4263308-4 |D s |
| 689 | 0 | 1 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Whitten, Ian |e Verfasser |0 (DE-588)1046275623 |4 aut | |
| 700 | 1 | |a Housden, Matthew |e Verfasser |0 (DE-588)173064485 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-0-273-75652-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027061401 | ||
Record in the Search Index
| _version_ | 1804151830704291840 |
|---|---|
| any_adam_object | |
| author | Tapp, Alan Whitten, Ian Housden, Matthew |
| author_GND | (DE-588)1046275623 (DE-588)173064485 |
| author_facet | Tapp, Alan Whitten, Ian Housden, Matthew |
| author_role | aut aut aut |
| author_sort | Tapp, Alan |
| author_variant | a t at i w iw m h mh |
| building | Verbundindex |
| bvnumber | BV041620356 |
| classification_rvk | QP 621 QP 650 |
| ctrlnum | (OCoLC)873431400 (DE-599)BSZ395217261 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01654nam a2200481 c 4500</leader><controlfield tag="001">BV041620356</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140305 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140203s2014 ad|| |||| 00||| eng d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">016482203</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273756507</subfield><subfield code="c">pbk. : £47.99</subfield><subfield code="9">978-0-273-75650-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273794806</subfield><subfield code="c">eText</subfield><subfield code="9">978-0-273-79480-6</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9780273756507</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)873431400</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ395217261</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-1043</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tapp, Alan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles of direct, database and digital marketing</subfield><subfield code="c">Alan Tapp ; Ian Whitten ; Matthew Housden</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow ; Munich [u.a.]</subfield><subfield code="b">Pearson</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 559 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Always learning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Database marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Whitten, Ian</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1046275623</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Housden, Matthew</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173064485</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-0-273-75652-1</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027061401</subfield></datafield></record></collection> |
| id | DE-604.BV041620356 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:01:03Z |
| institution | BVB |
| isbn | 9780273756507 9780273794806 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027061401 |
| oclc_num | 873431400 |
| open_access_boolean | |
| owner | DE-945 DE-1043 |
| owner_facet | DE-945 DE-1043 |
| physical | XIV, 559 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Tapp, Alan Verfasser aut Principles of direct, database and digital marketing Alan Tapp ; Ian Whitten ; Matthew Housden 5. ed. Harlow ; Munich [u.a.] Pearson 2014 XIV, 559 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Always learning Direct marketing Database marketing Internet marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s Direktmarketing (DE-588)4012421-6 s b DE-604 Whitten, Ian Verfasser (DE-588)1046275623 aut Housden, Matthew Verfasser (DE-588)173064485 aut Erscheint auch als Online-Ausgabe, PDF 978-0-273-75652-1 |
| spellingShingle | Tapp, Alan Whitten, Ian Housden, Matthew Principles of direct, database and digital marketing Direct marketing Database marketing Internet marketing Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4263308-4 |
| title | Principles of direct, database and digital marketing |
| title_auth | Principles of direct, database and digital marketing |
| title_exact_search | Principles of direct, database and digital marketing |
| title_full | Principles of direct, database and digital marketing Alan Tapp ; Ian Whitten ; Matthew Housden |
| title_fullStr | Principles of direct, database and digital marketing Alan Tapp ; Ian Whitten ; Matthew Housden |
| title_full_unstemmed | Principles of direct, database and digital marketing Alan Tapp ; Ian Whitten ; Matthew Housden |
| title_short | Principles of direct, database and digital marketing |
| title_sort | principles of direct database and digital marketing |
| topic | Direct marketing Database marketing Internet marketing Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd |
| topic_facet | Direct marketing Database marketing Internet marketing Direktmarketing Database-Marketing |
| work_keys_str_mv | AT tappalan principlesofdirectdatabaseanddigitalmarketing AT whittenian principlesofdirectdatabaseanddigitalmarketing AT housdenmatthew principlesofdirectdatabaseanddigitalmarketing |