APA-Zitierstil (7. Ausg.)

Tapp, A., Whitten, I., & Housden, M. (2014). Principles of direct, database and digital marketing (5. ed.). Pearson.

Chicago-Zitierstil (17. Ausg.)

Tapp, Alan, Ian Whitten, und Matthew Housden. Principles of Direct, Database and Digital Marketing. 5. ed. Harlow ; Munich [u.a.]: Pearson, 2014.

MLA-Zitierstil (9. Ausg.)

Tapp, Alan, et al. Principles of Direct, Database and Digital Marketing. 5. ed. Pearson, 2014.