Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden
Deutscher Universitätsverlag
1999
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Since the emergence of consumer spending in the late eighties, the People's Republic of China has met with an invasion of consumer goods companies willing to exploit the country's promising consumer base. Yet, there is a discrepancy between China's vast potential for company growth and the negative experiences Western companies have to cope with when trying to gain a foothold on the mainland. Alexander G. C. Dony examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. The author highlights areas - mainly related to China's geographical segmentation, its highly dynamic situation, and its idiosyncrasies - which require particular attention when developing an appropriate entry mode and an effective marketing plan |
| Physical Description: | 1 Online-Ressource (XXVI, 234 S.) |
| ISBN: | 9783663081999 9783824467815 |
| DOI: | 10.1007/978-3-663-08199-9 |
Staff View
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| 500 | |a Since the emergence of consumer spending in the late eighties, the People's Republic of China has met with an invasion of consumer goods companies willing to exploit the country's promising consumer base. Yet, there is a discrepancy between China's vast potential for company growth and the negative experiences Western companies have to cope with when trying to gain a foothold on the mainland. Alexander G. C. Dony examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. The author highlights areas - mainly related to China's geographical segmentation, its highly dynamic situation, and its idiosyncrasies - which require particular attention when developing an appropriate entry mode and an effective marketing plan | ||
| 505 | 0 | |a Fundamentals and Theoretical Framework -- Theoretical Framework -- PR China: An Investor’s Perspective -- Empirical Study -- Determinants of Market Entry Behavior -- Designing the Mode of Entry -- Developing the Marketing Plan -- Conclusion | |
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Record in the Search Index
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| contents | Fundamentals and Theoretical Framework -- Theoretical Framework -- PR China: An Investor’s Perspective -- Empirical Study -- Determinants of Market Entry Behavior -- Designing the Mode of Entry -- Developing the Marketing Plan -- Conclusion |
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| language | German |
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| spelling | Dony, Alexander G. C. Verfasser aut Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry von Alexander G. C. Dony Dissertation Universität St. Gallen 1998 Wiesbaden Deutscher Universitätsverlag 1999 1 Online-Ressource (XXVI, 234 S.) txt rdacontent c rdamedia cr rdacarrier Since the emergence of consumer spending in the late eighties, the People's Republic of China has met with an invasion of consumer goods companies willing to exploit the country's promising consumer base. Yet, there is a discrepancy between China's vast potential for company growth and the negative experiences Western companies have to cope with when trying to gain a foothold on the mainland. Alexander G. C. Dony examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. The author highlights areas - mainly related to China's geographical segmentation, its highly dynamic situation, and its idiosyncrasies - which require particular attention when developing an appropriate entry mode and an effective marketing plan Fundamentals and Theoretical Framework -- Theoretical Framework -- PR China: An Investor’s Perspective -- Empirical Study -- Determinants of Market Entry Behavior -- Designing the Mode of Entry -- Developing the Marketing Plan -- Conclusion Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Getränkemarkt (DE-588)4020787-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content China (DE-588)4009937-4 g Getränkemarkt (DE-588)4020787-0 s Markteintrittsstrategie (DE-588)4326311-2 s 2\p DE-604 https://doi.org/10.1007/978-3-663-08199-9 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dony, Alexander G. C. Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry Fundamentals and Theoretical Framework -- Theoretical Framework -- PR China: An Investor’s Perspective -- Empirical Study -- Determinants of Market Entry Behavior -- Designing the Mode of Entry -- Developing the Marketing Plan -- Conclusion Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Markteintrittsstrategie (DE-588)4326311-2 gnd Getränkemarkt (DE-588)4020787-0 gnd |
| subject_GND | (DE-588)4326311-2 (DE-588)4020787-0 (DE-588)4009937-4 (DE-588)4113937-9 |
| title | Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry |
| title_alt | Dissertation Universität St. Gallen 1998 |
| title_auth | Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry |
| title_exact_search | Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry |
| title_full | Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry von Alexander G. C. Dony |
| title_fullStr | Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry von Alexander G. C. Dony |
| title_full_unstemmed | Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry von Alexander G. C. Dony |
| title_short | Market Entry Strategies for the PR China |
| title_sort | market entry strategies for the pr china an empirical study on the beer and softdrink industry |
| title_sub | An Empirical Study on the Beer and Softdrink Industry |
| topic | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Markteintrittsstrategie (DE-588)4326311-2 gnd Getränkemarkt (DE-588)4020787-0 gnd |
| topic_facet | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Markteintrittsstrategie Getränkemarkt China Hochschulschrift |
| url | https://doi.org/10.1007/978-3-663-08199-9 |
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