Handelsmarketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden
Gabler
1995
|
| Series: | Praxis der Unternehmensführung
|
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 1 Online-Ressource (VI, 126 S. 2 Abb) |
| ISBN: | 9783663058564 9783409135153 |
| DOI: | 10.1007/978-3-663-05856-4 |
Staff View
MARC
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| 020 | |a 9783409135153 |c Print |9 978-3-409-13515-3 | ||
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| 100 | 1 | |a Pepels, Werner |d 1952- |e Verfasser |0 (DE-588)115496688 |4 aut | |
| 245 | 1 | 0 | |a Handelsmarketing |c von Werner Pepels |
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| 490 | 0 | |a Praxis der Unternehmensführung | |
| 505 | 0 | |a 1 Die Herleitung des Handelsmarketing -- 2 Der Handel als Untersuchungsgegenstand -- 3 Der Handel als Absatzkanal -- 4 Die Übergabepolitik im Handel -- Stichwortverzeichnis | |
| 650 | 4 | |a Economics | |
| 650 | 4 | |a Economics/Management Science | |
| 650 | 4 | |a Economics/Management Science, general | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Wirtschaft | |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Pepels, Werner 1952- |
| author_GND | (DE-588)115496688 |
| author_facet | Pepels, Werner 1952- |
| author_role | aut |
| author_sort | Pepels, Werner 1952- |
| author_variant | w p wp |
| building | Verbundindex |
| bvnumber | BV041613552 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI ZDB-2-BAD |
| contents | 1 Die Herleitung des Handelsmarketing -- 2 Der Handel als Untersuchungsgegenstand -- 3 Der Handel als Absatzkanal -- 4 Die Übergabepolitik im Handel -- Stichwortverzeichnis |
| ctrlnum | (OCoLC)864029187 (DE-599)BVBBV041613552 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-663-05856-4 |
| format | Electronic eBook |
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| id | DE-604.BV041613552 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:52Z |
| institution | BVB |
| isbn | 9783663058564 9783409135153 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027054685 |
| oclc_num | 864029187 |
| open_access_boolean | |
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| owner_facet | DE-634 DE-91 DE-BY-TUM DE-573 DE-860 DE-706 DE-92 DE-824 DE-739 |
| physical | 1 Online-Ressource (VI, 126 S. 2 Abb) |
| psigel | ZDB-2-SWI ZDB-2-BAD ZDB-2-SWI_Archive ZDB-2-SWI_1990/1999 |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Gabler |
| record_format | marc |
| series2 | Praxis der Unternehmensführung |
| spelling | Pepels, Werner 1952- Verfasser (DE-588)115496688 aut Handelsmarketing von Werner Pepels Wiesbaden Gabler 1995 1 Online-Ressource (VI, 126 S. 2 Abb) txt rdacontent c rdamedia cr rdacarrier Praxis der Unternehmensführung 1 Die Herleitung des Handelsmarketing -- 2 Der Handel als Untersuchungsgegenstand -- 3 Der Handel als Absatzkanal -- 4 Die Übergabepolitik im Handel -- Stichwortverzeichnis Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 https://doi.org/10.1007/978-3-663-05856-4 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pepels, Werner 1952- Handelsmarketing 1 Die Herleitung des Handelsmarketing -- 2 Der Handel als Untersuchungsgegenstand -- 3 Der Handel als Absatzkanal -- 4 Die Übergabepolitik im Handel -- Stichwortverzeichnis Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketing (DE-588)4037589-4 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4023226-8 |
| title | Handelsmarketing |
| title_auth | Handelsmarketing |
| title_exact_search | Handelsmarketing |
| title_full | Handelsmarketing von Werner Pepels |
| title_fullStr | Handelsmarketing von Werner Pepels |
| title_full_unstemmed | Handelsmarketing von Werner Pepels |
| title_short | Handelsmarketing |
| title_sort | handelsmarketing |
| topic | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketing (DE-588)4037589-4 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
| topic_facet | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketing Handelsbetrieb |
| url | https://doi.org/10.1007/978-3-663-05856-4 |
| work_keys_str_mv | AT pepelswerner handelsmarketing |