Holdings: Rationeller Einsatz der Marketinginstrumente

Rationeller Einsatz der Marketinginstrumente:

Saved in:

Bibliographic Details
Format:	Electronic eBook
Language:	German
Published:	Wiesbaden Gabler Verlag 1971
Series:	Schriften zur Unternehmensführung 15
Subjects:	Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Rationalisierung Marketing Marketing-Mix Marketinginstrument Aufsatzsammlung
Online Access:	FLA01 FHN01 Volltext
Physical Description:	1 Online-Ressource (133 S.)
ISBN:	9783663002253 9783663000747
DOI:	10.1007/978-3-663-00225-3

Staff View

MARC


LEADER	00000nmm a2200000zcb4500
001	BV041613006
003	DE-604
005	20191029
007	cr\|uuu---uuuuu
008	140130s1971 \|\|\|\| o\|\|u\| \|\|\|\|\|\|ger d
020			\|a 9783663002253 \|c Online \|9 978-3-663-00225-3
020			\|a 9783663000747 \|c Print \|9 978-3-663-00074-7
024	7		\|a 10.1007/978-3-663-00225-3 \|2 doi
035			\|a (OCoLC)859367695
035			\|a (DE-599)BVBBV041613006
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a ger
049			\|a DE-634 \|a DE-91 \|a DE-573 \|a DE-706 \|a DE-860 \|a DE-92
082	0		\|a 330 \|2 23
084			\|a WIR 000 \|2 stub
245	1	0	\|a Rationeller Einsatz der Marketinginstrumente \|c herausgegeben von H. Jacob
264		1	\|a Wiesbaden \|b Gabler Verlag \|c 1971
300			\|a 1 Online-Ressource (133 S.)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	1		\|a Schriften zur Unternehmensführung \|v 15
650		4	\|a Economics
650		4	\|a Economics/Management Science
650		4	\|a Economics/Management Science, general
650		4	\|a Management
650		4	\|a Wirtschaft
650	0	7	\|a Rationalisierung \|0 (DE-588)4048499-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing-Mix \|0 (DE-588)4168908-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketinginstrument \|0 (DE-588)4214539-9 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Marketinginstrument \|0 (DE-588)4214539-9 \|D s
689	0	1	\|a Rationalisierung \|0 (DE-588)4048499-3 \|D s
689	0		\|8 2\p \|5 DE-604
689	1	0	\|a Marketing-Mix \|0 (DE-588)4168908-2 \|D s
689	1		\|8 3\p \|5 DE-604
689	2	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	2		\|8 4\p \|5 DE-604
700	1		\|a Hansen, Bernhard \|d 1896- \|e Sonstige \|0 (DE-588)13252919X \|4 oth
700	1		\|a Jacob, Herbert \|d 1927-1997 \|e Sonstige \|0 (DE-588)118822829 \|4 oth
700	1		\|a Hirte, Konrad \|e Sonstige \|4 oth
830		0	\|a Schriften zur Unternehmensführung \|v 15 \|w (DE-604)BV035611151 \|9 15
856	4	0	\|u https://doi.org/10.1007/978-3-663-00225-3 \|x Verlag \|3 Volltext
912			\|a ZDB-2-SWI \|a ZDB-2-BAD
940	1		\|q ZDB-2-SWI_Archive
940	1		\|q ZDB-2-SWI_1844/1989
999			\|a oai:aleph.bib-bvb.de:BVB01-027054139
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
966	e		\|u https://doi.org/10.1007/978-3-663-00225-3 \|l FLA01 \|p ZDB-2-SWI \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-663-00225-3 \|l FHN01 \|p ZDB-2-SWI \|x Verlag \|3 Volltext

Record in the Search Index

_version_	1804151817804709888
any_adam_object
author_GND	(DE-588)13252919X (DE-588)118822829
building	Verbundindex
bvnumber	BV041613006
classification_tum	WIR 000
collection	ZDB-2-SWI ZDB-2-BAD
ctrlnum	(OCoLC)859367695 (DE-599)BVBBV041613006
dewey-full	330
dewey-hundreds	300 - Social sciences
dewey-ones	330 - Economics
dewey-raw	330
dewey-search	330
dewey-sort	3330
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-663-00225-3
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02754nmm a2200673zcb4500</leader><controlfield tag="001">BV041613006</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20191029 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">140130s1971 \|\|\|\| o\|\|u\| \|\|\|\|\|\|ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783663002253</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-663-00225-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783663000747</subfield><subfield code="c">Print</subfield><subfield code="9">978-3-663-00074-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-663-00225-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)859367695</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041613006</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Rationeller Einsatz der Marketinginstrumente</subfield><subfield code="c">herausgegeben von H. Jacob</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Gabler Verlag</subfield><subfield code="c">1971</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (133 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Schriften zur Unternehmensführung</subfield><subfield code="v">15</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics/Management Science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics/Management Science, general</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Rationalisierung</subfield><subfield code="0">(DE-588)4048499-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketinginstrument</subfield><subfield code="0">(DE-588)4214539-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketinginstrument</subfield><subfield code="0">(DE-588)4214539-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Rationalisierung</subfield><subfield code="0">(DE-588)4048499-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hansen, Bernhard</subfield><subfield code="d">1896-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)13252919X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jacob, Herbert</subfield><subfield code="d">1927-1997</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)118822829</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hirte, Konrad</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Schriften zur Unternehmensführung</subfield><subfield code="v">15</subfield><subfield code="w">(DE-604)BV035611151</subfield><subfield code="9">15</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-663-00225-3</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SWI</subfield><subfield code="a">ZDB-2-BAD</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SWI_Archive</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SWI_1844/1989</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027054139</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-663-00225-3</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-663-00225-3</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV041613006
illustrated	Not Illustrated
indexdate	2024-07-10T01:00:51Z
institution	BVB
isbn	9783663002253 9783663000747
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027054139
oclc_num	859367695
open_access_boolean
owner	DE-634 DE-91 DE-BY-TUM DE-573 DE-706 DE-860 DE-92
owner_facet	DE-634 DE-91 DE-BY-TUM DE-573 DE-706 DE-860 DE-92
physical	1 Online-Ressource (133 S.)
psigel	ZDB-2-SWI ZDB-2-BAD ZDB-2-SWI_Archive ZDB-2-SWI_1844/1989
publishDate	1971
publishDateSearch	1971
publishDateSort	1971
publisher	Gabler Verlag
record_format	marc
series	Schriften zur Unternehmensführung
series2	Schriften zur Unternehmensführung
spelling	Rationeller Einsatz der Marketinginstrumente herausgegeben von H. Jacob Wiesbaden Gabler Verlag 1971 1 Online-Ressource (133 S.) txt rdacontent c rdamedia cr rdacarrier Schriften zur Unternehmensführung 15 Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Rationalisierung (DE-588)4048499-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketinginstrument (DE-588)4214539-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketinginstrument (DE-588)4214539-9 s Rationalisierung (DE-588)4048499-3 s 2\p DE-604 Marketing-Mix (DE-588)4168908-2 s 3\p DE-604 Marketing (DE-588)4037589-4 s 4\p DE-604 Hansen, Bernhard 1896- Sonstige (DE-588)13252919X oth Jacob, Herbert 1927-1997 Sonstige (DE-588)118822829 oth Hirte, Konrad Sonstige oth Schriften zur Unternehmensführung 15 (DE-604)BV035611151 15 https://doi.org/10.1007/978-3-663-00225-3 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rationeller Einsatz der Marketinginstrumente Schriften zur Unternehmensführung Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Rationalisierung (DE-588)4048499-3 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketinginstrument (DE-588)4214539-9 gnd
subject_GND	(DE-588)4048499-3 (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4214539-9 (DE-588)4143413-4
title	Rationeller Einsatz der Marketinginstrumente
title_auth	Rationeller Einsatz der Marketinginstrumente
title_exact_search	Rationeller Einsatz der Marketinginstrumente
title_full	Rationeller Einsatz der Marketinginstrumente herausgegeben von H. Jacob
title_fullStr	Rationeller Einsatz der Marketinginstrumente herausgegeben von H. Jacob
title_full_unstemmed	Rationeller Einsatz der Marketinginstrumente herausgegeben von H. Jacob
title_short	Rationeller Einsatz der Marketinginstrumente
title_sort	rationeller einsatz der marketinginstrumente
topic	Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Rationalisierung (DE-588)4048499-3 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketinginstrument (DE-588)4214539-9 gnd
topic_facet	Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Rationalisierung Marketing Marketing-Mix Marketinginstrument Aufsatzsammlung
url	https://doi.org/10.1007/978-3-663-00225-3
volume_link	(DE-604)BV035611151
work_keys_str_mv	AT hansenbernhard rationellereinsatzdermarketinginstrumente AT jacobherbert rationellereinsatzdermarketinginstrumente AT hirtekonrad rationellereinsatzdermarketinginstrumente

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text

MARC

Record in the Search Index

There is no print copy available.

Similar Items