Internationales Marketing-Management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
1999
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt |
| Physical Description: | 1 Online-Ressource (XVIII, 321 S.) |
| ISBN: | 9783662079850 9783540659853 |
| DOI: | 10.1007/978-3-662-07985-0 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Berndt, Ralph 1947-2020 |
| author_GND | (DE-588)10901815X (DE-588)112607845 (DE-588)171257014 |
| author_facet | Berndt, Ralph 1947-2020 |
| author_role | aut |
| author_sort | Berndt, Ralph 1947-2020 |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV041612406 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI ZDB-2-BAD |
| contents | Einführung -- Informationsgrundlagen des Internationalen Marketing-Management -- Internationale Marketing-Planung -- Internationales Marketing-Controlling -- Internationale Marketing-Organisation -- Human Resources Management im Internationalen Marketing |
| ctrlnum | (OCoLC)863919812 (DE-599)BVBBV041612406 |
| dewey-full | 381 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381 |
| dewey-search | 381 |
| dewey-sort | 3381 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-07985-0 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:50Z |
| institution | BVB |
| isbn | 9783662079850 9783540659853 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027053539 |
| oclc_num | 863919812 |
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| physical | 1 Online-Ressource (XVIII, 321 S.) |
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| spelling | Berndt, Ralph 1947-2020 Verfasser (DE-588)10901815X aut Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander Berlin, Heidelberg Springer Berlin Heidelberg 1999 1 Online-Ressource (XVIII, 321 S.) txt rdacontent c rdamedia cr rdacarrier Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Märkten wird berücksichtigt Einführung -- Informationsgrundlagen des Internationalen Marketing-Management -- Internationale Marketing-Planung -- Internationales Marketing-Controlling -- Internationale Marketing-Organisation -- Human Resources Management im Internationalen Marketing Economics Industrial management Marketing Economics/Management Science Trade Management/Business for Professionals Management Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Strategisches Management (DE-588)4124261-0 s 3\p DE-604 Fantapié Altobelli, Claudia Sonstige (DE-588)112607845 oth Sander, Matthias 1964- Sonstige (DE-588)171257014 oth https://doi.org/10.1007/978-3-662-07985-0 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Berndt, Ralph 1947-2020 Internationales Marketing-Management Einführung -- Informationsgrundlagen des Internationalen Marketing-Management -- Internationale Marketing-Planung -- Internationales Marketing-Controlling -- Internationale Marketing-Organisation -- Human Resources Management im Internationalen Marketing Economics Industrial management Marketing Economics/Management Science Trade Management/Business for Professionals Management Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4123623-3 |
| title | Internationales Marketing-Management |
| title_auth | Internationales Marketing-Management |
| title_exact_search | Internationales Marketing-Management |
| title_full | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_fullStr | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_full_unstemmed | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_short | Internationales Marketing-Management |
| title_sort | internationales marketing management |
| topic | Economics Industrial management Marketing Economics/Management Science Trade Management/Business for Professionals Management Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Economics Industrial management Marketing Economics/Management Science Trade Management/Business for Professionals Management Wirtschaft Internationales Marketing Marketingmanagement Strategisches Management Lehrbuch |
| url | https://doi.org/10.1007/978-3-662-07985-0 |
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