Produktmarketing: Entscheidungsgrundlagen für Produktmanager
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
1997
|
| Edition: | 5., vollständig überarbeitete und erweiterte Auflage |
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 1 Online-Ressource (XVI, 641S. 299 Abb) |
| ISBN: | 9783642979552 9783540618249 |
| DOI: | 10.1007/978-3-642-97955-2 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804151815754743808 |
|---|---|
| any_adam_object | |
| author | Koppelmann, Udo 1939-2023 |
| author_GND | (DE-588)120323834 |
| author_facet | Koppelmann, Udo 1939-2023 |
| author_role | aut |
| author_sort | Koppelmann, Udo 1939-2023 |
| author_variant | u k uk |
| building | Verbundindex |
| bvnumber | BV041612056 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI ZDB-2-BAD |
| ctrlnum | (OCoLC)863859417 (DE-599)BVBBV041612056 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-97955-2 |
| edition | 5., vollständig überarbeitete und erweiterte Auflage |
| format | Electronic eBook |
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| genre_facet | Einführung |
| id | DE-604.BV041612056 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:49Z |
| institution | BVB |
| isbn | 9783642979552 9783540618249 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027053189 |
| oclc_num | 863859417 |
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| physical | 1 Online-Ressource (XVI, 641S. 299 Abb) |
| psigel | ZDB-2-SWI ZDB-2-BAD ZDB-2-SWI_Archive ZDB-2-SWI_1990/1999 |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Springer Berlin Heidelberg |
| record_format | marc |
| spelling | Koppelmann, Udo 1939-2023 Verfasser (DE-588)120323834 aut Produktmarketing Entscheidungsgrundlagen für Produktmanager von Udo Koppelmann 5., vollständig überarbeitete und erweiterte Auflage Berlin, Heidelberg Springer Berlin Heidelberg 1997 1 Online-Ressource (XVI, 641S. 299 Abb) txt rdacontent c rdamedia cr rdacarrier Economics Marketing Economics/Management Science Management Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Produktmarketing (DE-588)4134049-8 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Produktgestaltung (DE-588)4047340-5 s 4\p DE-604 Produktmanagement (DE-588)4125960-9 s 5\p DE-604 https://doi.org/10.1007/978-3-642-97955-2 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Koppelmann, Udo 1939-2023 Produktmarketing Entscheidungsgrundlagen für Produktmanager Economics Marketing Economics/Management Science Management Wirtschaft Marketing (DE-588)4037589-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktgestaltung (DE-588)4047340-5 gnd Produktmarketing (DE-588)4134049-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125960-9 (DE-588)4047340-5 (DE-588)4134049-8 (DE-588)4151278-9 |
| title | Produktmarketing Entscheidungsgrundlagen für Produktmanager |
| title_auth | Produktmarketing Entscheidungsgrundlagen für Produktmanager |
| title_exact_search | Produktmarketing Entscheidungsgrundlagen für Produktmanager |
| title_full | Produktmarketing Entscheidungsgrundlagen für Produktmanager von Udo Koppelmann |
| title_fullStr | Produktmarketing Entscheidungsgrundlagen für Produktmanager von Udo Koppelmann |
| title_full_unstemmed | Produktmarketing Entscheidungsgrundlagen für Produktmanager von Udo Koppelmann |
| title_short | Produktmarketing |
| title_sort | produktmarketing entscheidungsgrundlagen fur produktmanager |
| title_sub | Entscheidungsgrundlagen für Produktmanager |
| topic | Economics Marketing Economics/Management Science Management Wirtschaft Marketing (DE-588)4037589-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktgestaltung (DE-588)4047340-5 gnd Produktmarketing (DE-588)4134049-8 gnd |
| topic_facet | Economics Marketing Economics/Management Science Management Wirtschaft Produktmanagement Produktgestaltung Produktmarketing Einführung |
| url | https://doi.org/10.1007/978-3-642-97955-2 |
| work_keys_str_mv | AT koppelmannudo produktmarketingentscheidungsgrundlagenfurproduktmanager |