Advances in Services Marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Deutscher Universitätsverlag
1997
|
| Ausgabe: | Gabler Edition Wissenschaft |
| Schriftenreihe: | Focus Dienstleistungsmarketing
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (X, 235S.) |
| ISBN: | 9783322915078 9783824465088 |
| DOI: | 10.1007/978-3-322-91507-8 |
Internformat
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| 650 | 4 | |a Economics | |
| 650 | 4 | |a Economics/Management Science | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Mühlbacher, Hans |
| author_facet | Mühlbacher, Hans |
| author_role | aut |
| author_sort | Mühlbacher, Hans |
| author_variant | h m hm |
| building | Verbundindex |
| bvnumber | BV041608889 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI ZDB-2-BAD |
| contents | Intangibility and the "State of Being Informed" - and Analysis of their Impact on Market Processes -- Service Coproduction and Customer Participation -- Customer Integration in Business-to-Business-Marketing -- Formalizing the Gambling Market: What are the Interaction Strategies between the Gambling Companies and their Clients? -- Automatization of the Service Delivery Systems: How Far? -- Services Marketing in Consumer Durables Industries -- Service Development Process and Performance: Facts and Measures -- The Dissatisfaction Potential of Satisfied Customers - The Qualitative Satisfaction Model – -- Services Companies: The Importance of the Staff Leaming Process in the Diversification Process -- Using Means-End Structures for Benefit Segmentation in a Service Industry -- A New Approach to Spatial Management of Retail Networks, based on th Germans School’s Central Place Theory -- Internationalization of Services -- International Dimensions of Customer Service |
| ctrlnum | (OCoLC)864045187 (DE-599)BVBBV041608889 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-322-91507-8 |
| edition | Gabler Edition Wissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV041608889 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:42Z |
| institution | BVB |
| isbn | 9783322915078 9783824465088 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027050023 |
| oclc_num | 864045187 |
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| publishDate | 1997 |
| publishDateSearch | 1997 |
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| publisher | Deutscher Universitätsverlag |
| record_format | marc |
| series2 | Focus Dienstleistungsmarketing |
| spelling | Mühlbacher, Hans Verfasser aut Advances in Services Marketing herausgegeben von Hans Mühlbacher, Jean-Paul Flipo Gabler Edition Wissenschaft Wiesbaden Deutscher Universitätsverlag 1997 1 Online-Ressource (X, 235S.) txt rdacontent c rdamedia cr rdacarrier Focus Dienstleistungsmarketing Intangibility and the "State of Being Informed" - and Analysis of their Impact on Market Processes -- Service Coproduction and Customer Participation -- Customer Integration in Business-to-Business-Marketing -- Formalizing the Gambling Market: What are the Interaction Strategies between the Gambling Companies and their Clients? -- Automatization of the Service Delivery Systems: How Far? -- Services Marketing in Consumer Durables Industries -- Service Development Process and Performance: Facts and Measures -- The Dissatisfaction Potential of Satisfied Customers - The Qualitative Satisfaction Model – -- Services Companies: The Importance of the Staff Leaming Process in the Diversification Process -- Using Means-End Structures for Benefit Segmentation in a Service Industry -- A New Approach to Spatial Management of Retail Networks, based on th Germans School’s Central Place Theory -- Internationalization of Services -- International Dimensions of Customer Service Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Dienstleistung (DE-588)4012178-1 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift 1996 Innsbruck gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 Servicepolitik (DE-588)4234502-9 s 3\p DE-604 Flipo, Jean-Paul Sonstige oth https://doi.org/10.1007/978-3-322-91507-8 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mühlbacher, Hans Advances in Services Marketing Intangibility and the "State of Being Informed" - and Analysis of their Impact on Market Processes -- Service Coproduction and Customer Participation -- Customer Integration in Business-to-Business-Marketing -- Formalizing the Gambling Market: What are the Interaction Strategies between the Gambling Companies and their Clients? -- Automatization of the Service Delivery Systems: How Far? -- Services Marketing in Consumer Durables Industries -- Service Development Process and Performance: Facts and Measures -- The Dissatisfaction Potential of Satisfied Customers - The Qualitative Satisfaction Model – -- Services Companies: The Importance of the Staff Leaming Process in the Diversification Process -- Using Means-End Structures for Benefit Segmentation in a Service Industry -- A New Approach to Spatial Management of Retail Networks, based on th Germans School’s Central Place Theory -- Internationalization of Services -- International Dimensions of Customer Service Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Dienstleistung (DE-588)4012178-1 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4234502-9 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Advances in Services Marketing |
| title_auth | Advances in Services Marketing |
| title_exact_search | Advances in Services Marketing |
| title_full | Advances in Services Marketing herausgegeben von Hans Mühlbacher, Jean-Paul Flipo |
| title_fullStr | Advances in Services Marketing herausgegeben von Hans Mühlbacher, Jean-Paul Flipo |
| title_full_unstemmed | Advances in Services Marketing herausgegeben von Hans Mühlbacher, Jean-Paul Flipo |
| title_short | Advances in Services Marketing |
| title_sort | advances in services marketing |
| topic | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Dienstleistung (DE-588)4012178-1 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Dienstleistung Servicepolitik Marketing Konferenzschrift 1996 Innsbruck |
| url | https://doi.org/10.1007/978-3-322-91507-8 |
| work_keys_str_mv | AT muhlbacherhans advancesinservicesmarketing AT flipojeanpaul advancesinservicesmarketing |