Digital innovations for mass communications: engaging the user
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Routledge
2014
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIX, 272 S. Ill., Kt. 26 cm |
| ISBN: | 9780415662949 9780415662932 |
Staff View
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Record in the Search Index
| _version_ | 1804151788703580160 |
|---|---|
| adam_text | DIGITALINNOVATIONS FORMASS
COMMUNICATIONS
ENGAGING
THE
USER
PAULMARTIN
LESTER
I~
~~O~!!;N~S~UP
NEWYORKAND
LONDON
CONTENTS
AUTHOR BIOGRAPHY
PREFACE:DIGITAL
INNOVATIONSFORMASS
COMMUNICATIONS
SOURCES
XL
XUL
XVIU
SECTION
I
ESSENTIAL
KNOWLEDGE
1
1
AHISTORICAL
PERSPECTIVE
3
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
7
8
12
2
DIGITAL
MEDIA
CONSUMER
TYPES
13
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
19
20
22
3
ETHICAL
AND
LEGAL
CONSIDERATIONS
23
CHALLENGES,
CRITIQUES,
ANDAMUSEMENTS
EXERCISES
SOURCES
28
28
30
4
VISUALAESTHETICS
33
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
38
39
43
SECTION
II
USER-GENERATED
CONTENT
45
5
SOCIALNETWORKS
47
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
SI
SL
S4
VII
VIII
CONTENTS
6 VIRTUAL
COMMUNITIES
57
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
60
EXERCISES
60
SOURCES
69
7
VIRTUAL
REALITY
71
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
73
EXERCISES
74
SOURCES
91
SECTION
III
DATABASE-GENERATED
CONTENT
93
8
SUGGESTIVE
INNOVATIONS
95
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
99
EXERCISES
99
SOURCES
106
9
PERSONALIZATION
109
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
113
EXERCISES
113
SOURCES
132
10
MAPPING
135
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
140
EXERCISES
141
SOURCES
160
SECTION
IV
SOFTWARE-DRIVEN
CONTENT
163
11
GAMES
165
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
169
EXERCISES
169
SOURCES
180
12
SIMULATIONS
181
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
184
EXERCISES
185
SOURCES
192
13
QRCODES
CHALLENGES, CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
14
3D
DISPLAYS
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
15
APPS
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
SECTIONV
IMMERSIVE
EXPERIENCES
16
TRANSMEDIA
STORYTELLING
CHALLENGES,
CRITIQUES,
AND
AMUSEMENTS
EXERCISES
SOURCES
CONCLUSION:
TELLSTORIESTHAT
ENGAGE
APPENDIX:
SHORTSTORY,
VIRTUAL
PHOTOGRAPHY:
WHENIMAGESBECOMEREAL
INDEX
CONTENTS
IX
193
196
196
200
203
208
208
218
219
224
224
239
241
243
248
248
252
255
259
267
MASS COMMUNICATIONS
Paul Lester provides a conceptual roadmap to the myriad digital innovations
transforming the media landscape. From user-generated content to
transmedia
storytelling, the book delves deeply and provocatively into the new technologies
and applications sweeping through the domain of mass communications. The reader
emerges engaged in a new media world.
—John V. Pavlik, Northwestern University in Qatar
Lester s approach is breezy and practical. Every chapter includes suggestions for
hands-on exploration to help students use and create engaging online features. Add to
that the right dose of history and ethical guidance, and you ve got the perfect resource
for anyone who wants their students to practice mindful craft.
—Mary Angela Bock, University of Texas at Austin
In every field of mass communications—advertising, entertainment studies, journalism,
public relations, radio-television-film, tourism, and visual reporting—professionals understand
the importance of storytelling. Regardless of whether the finished product is a commercial,
an in-depth investigative piece, a public service campaign, an independent documentary,
a travelogue, or a collection of photographs, effective storytelling requires a combination
of creativity, empathy, and expertise. Through the innovative technologies and techniques
described in this textbook, students will learn how to turn passive readers and viewers into
engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-
by-step exercises, and sources for additional information in which users will learn to produce
apps, informational graphics, quick response codes, quizzes, simulations, smartphone and
tablet icons, social media campaigns, three-dimensional pictures, and video. Students will
work with the following programs: Blogger. Dreamweaver, Excel, Facebook, GeoCommons,
Google Maps. Illustrator Imgur, ¡Movie,
Infogram, iShowU,
JavaScript, JustGive, Kaywa,
Kickstarter, Linkedln,
Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life,
SurveyMonkey, TheAppBuilder, Twitter, Vizualize. Wikipedia, Word. WordPress. and YouTube.
When digital innovations are added to traditional print and screen presentations, a media
user is not only allowed to interact with the information but can also physically engage with
the story displayed. Giving students the tools they need to transform their storytelling in this
manner is the ultimate goal of this textbook.
|
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| author | Lester, Paul Martin 1953- |
| author_GND | (DE-588)1044667680 |
| author_facet | Lester, Paul Martin 1953- |
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| bvnumber | BV041594101 |
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| discipline | Allgemeines Soziologie |
| edition | 1. publ. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:00:23Z |
| institution | BVB |
| isbn | 9780415662949 9780415662932 |
| language | English |
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| physical | XIX, 272 S. Ill., Kt. 26 cm |
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| spelling | Lester, Paul Martin 1953- Verfasser (DE-588)1044667680 aut Digital innovations for mass communications engaging the user Paul Martin Lester 1. publ. New York [u.a.] Routledge 2014 XIX, 272 S. Ill., Kt. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Mass media / Technological innovations Communication / Technological innovations Mass media and technology Communication / Technological innovations fast Mass media and technology fast Mass media / Technological innovations fast Massenmedien Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Erzähler (DE-588)4152967-4 gnd rswk-swf Online-Medien (DE-588)4535907-6 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s Online-Medien (DE-588)4535907-6 s Erzähler (DE-588)4152967-4 s DE-604 Erscheint auch als Online-Ausgabe, ebk 978-0-203-07181-6 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027039101&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027039101&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Lester, Paul Martin 1953- Digital innovations for mass communications engaging the user Mass media / Technological innovations Communication / Technological innovations Mass media and technology Communication / Technological innovations fast Mass media and technology fast Mass media / Technological innovations fast Massenmedien Massenkommunikation (DE-588)4037875-5 gnd Erzähler (DE-588)4152967-4 gnd Online-Medien (DE-588)4535907-6 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4152967-4 (DE-588)4535907-6 |
| title | Digital innovations for mass communications engaging the user |
| title_auth | Digital innovations for mass communications engaging the user |
| title_exact_search | Digital innovations for mass communications engaging the user |
| title_full | Digital innovations for mass communications engaging the user Paul Martin Lester |
| title_fullStr | Digital innovations for mass communications engaging the user Paul Martin Lester |
| title_full_unstemmed | Digital innovations for mass communications engaging the user Paul Martin Lester |
| title_short | Digital innovations for mass communications |
| title_sort | digital innovations for mass communications engaging the user |
| title_sub | engaging the user |
| topic | Mass media / Technological innovations Communication / Technological innovations Mass media and technology Communication / Technological innovations fast Mass media and technology fast Mass media / Technological innovations fast Massenmedien Massenkommunikation (DE-588)4037875-5 gnd Erzähler (DE-588)4152967-4 gnd Online-Medien (DE-588)4535907-6 gnd |
| topic_facet | Mass media / Technological innovations Communication / Technological innovations Mass media and technology Massenmedien Massenkommunikation Erzähler Online-Medien |
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