APA (7th ed.) Citation

Rajagopal. (2013). Managing social media and consumerism: The grapevine effect in competitive markets. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Rajagopal. Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets. London: Palgrave Macmillan, 2013.

MLA (9th ed.) Citation

Rajagopal. Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets. Palgrave Macmillan, 2013.

Warning: These citations may not always be 100% accurate.