The one-hour business plan the simple and practical way to start anything new - McAdam, John (Wiley, 2013)
Includes index
Introduction -- Module 1: create a value proposition that makes a stronger business model -- Module 2: who are you offering to? -- Module 3: viewing your offering through your customers' eyes -- Module 4: what milestones & actions plans do for your business -- Final thoughts -- Acknowledgements
A guide to writing a successful business plan--in just one hour outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time