Dimensions of employer brands:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2013
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 370 S. |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Dimensions of employer brands
Autor: Hillebrandt, Isabelle
Jahr: 2013
Contents
Tables..........................................................................................................IX
Abbreviations.............................................................................................XI
1. Introduction.............................................................................................1
1.1 Academic relevance of employer branding........................................................4
1.2 Managerial relevance of employer branding......................................................5
1.3 Research objective of the thesis.........................................................................7
1.4 Epistemological position....................................................................................9
1.5 Structure of the thesis.......................................................................................11
2. Theoretical foundations of employer branding..................................15
2.1 The concept of employer branding..................................................................16
2.1.1 Theoretical underpinnings of brand research......................................16
2.1.2 The marketing perspective...................................................................19
2.1.2.1 Corporate branding..................................................................23
2.1.2.2 Employer branding..................................................................24
2.1.2.2.1 Definitions..................................................................25
2.1.2.2.2 Employer branding process........................................28
2.1.2.2.3 Positive outcomes of employer branding activities ....30
2.1.2.3 Employer marketing................................................................32
2.1.2.4 Brand equity and employer brand equity................................36
2.1.2.5 Employer rankings and employer evaluation websites...........39
2.1.2.6 Internal branding and internal marketing................................44
2.1.3 The human resource perspective.........................................................48
2.1.3.1 Strategic human resource management...................................49
2.1.3.2 Human resource management.................................................52
2.1.3.3 Differentiation of employer branding from SHRM and HRM54
2.1.3.4 Human resource marketing.....................................................55
2.1.4 Summary..............................................................................................58
2.2 Theories for strategic business planning..........................................................60
2.2.1 Market-based view...............................................................................61
2.2.1.1 Market orientation...................................................................63
2.2.1.2 Market-driven and market driving organizations....................65
2.2.2 Resource-based view...........................................................................68
2.2.2.1 Foundations.............................................................................69
2.2.2.2 Resource-based view and marketing.......................................70
2.2.2.3 Resource-based view and human resource management........73
2.2.2.4 Resource-based view and employer branding.........................73
2.2.3 Competence-based view......................................................................75
2.3 Megatrends: Challenges faced by human resource management....................78
2.3.1 Demographic changes..........................................................................79
2.3.2 Value changes......................................................................................84
2.3.3 Technological innovations...................................................................86
2.3.4 Globalization........................................................................................89
2.3.5 Energy and resource orientation..........................................................91
2.4 Review of selected employer branding literature.............................................92
2.5 Conclusion.....................................................................................................106
3. An empirical data analysis of contents in job advertisements........109
3.1 Literature review............................................................................................111
3.1.1 Recruitment messages research.........................................................112
3.1.2 Theoretical foundations.....................................................................115
3.1.2.1 Job market signaling.............................................................116
3.1.2.2 Person-organization fit..........................................................117
3.1.2.3 Psychological contract..........................................................118
3.1.3 Employer attractiveness and organizational characteristics..............119
3.1.3.1 Industry affiliation.................................................................120
3.1.3.2 Organizational size................................................................123
3.1.4 Summary............................................................................................130
3.2 Research objective.........................................................................................130
3.3 Empirical data analysis..................................................................................131
3.3.1 Research design.................................................................................132
3.3.1.1 Evaluation form.....................................................................132
3.3.1.2 Data collection......................................................................134
3.3.1.3 Data sample...........................................................................135
3.3.2 Data analysis......................................................................................136
3.3.2.1 Exploratory factor analysis...................................................136
3.3.2.2 ANOVA................................................................................137
3.3.2.3 MANOVA.............................................................................138
3.3.3 Research results: Analysis of job advertisements..............................138
3.3.3.1 Exploratory factor analysis...................................................139
3.3.3.2 Analysis of variance..............................................................144
3.3.3.2.1 First factor: Recognition and development...............146
3.3.3.2.2 Second factor: Quality and reputation......................148
3.3.3.2.3 Third factor: Social and ecological engagement.......149
3.3.3.2.4 Fourth factor: Tasks..................................................151
3.3.3.2.5 Fifth factor: Benefits.................................................152
3.3.3.3 Factor results.........................................................................152
3.3.4 Summary: Analysis of job advertisements........................................153
3.4 Discussion......................................................................................................153
3.4.1 Theoretical implications....................................................................154
3.4.2 Managerial implications....................................................................154
3.5 Limitations and directions of future research.................................................156
3.6 Conclusion.....................................................................................................158
4. Employer value model: A qualitative data analysis of expert
interviews with marketing and human resources executives..............159
4.1 Literature review............................................................................................160
4.2 Research objective.........................................................................................163
4.3 Qualitative data analysis................................................................................165
4.3.1 Research design.................................................................................165
4.3.1.1 Guideline questionnaire........................................................166
4.3.1.2 Interviewee sample................................................................169
4.3.1.3 Interview procedure..............................................................173
4.3.2 Data analysis......................................................................................175
4.3.2.1 Categorization.......................................................................176
4.3.2.2 Abstraction............................................................................178
4.3.2.3 Comparison...........................................................................178
4.3.2.4 Integration.............................................................................178
4.3.3 Research results: Employer value model...........................................180
4.3.3.1 Work-related attributes..........................................................182
4.3.3.1.1 Group 1: Work attributes..........................................182
4.3.3.1.2 Group 2: Development opportunities.......................186
4.3.3.1.3 Group 3: Employee benefits.....................................188
4.3.3.2 Company-related attributes...................................................191
4.3.3.2.1 Group 4: Organizational traits..................................191
4.3.3.2.2 Group 5: Organizational spirit..................................203
4.3.3.3 Work- and company-related attributes..................................211
4.3.4 Summary: Employer value model.....................................................212
4.4 Discussion......................................................................................................212
4.4.1 Theoretical implications....................................................................212
4.4.2 Managerial implications....................................................................215
4.5 Limitations and directions of future research.................................................216
4.6 Conclusion.....................................................................................................217
5. Development of an employer brand measurement scale.................219
5.1 Literature review............................................................................................220
5.1.1 Instrumental employer characteristics...............................................221
5.1.2 Symbolic employer characteristics....................................................231
5.2 Research objective.........................................................................................236
5.2.1 Measurement model specification.....................................................236
5.2.1.1 Single versus multi-item measurement.................................237
5.2.1.2 Reflective versus formative measurement models................239
5.2.1.2.1 Theoretical considerations........................................241
5.2.1.2.2 Empirical considerations..........................................242
5.2.1.3 Confirmatory factor analysis.................................................243
5.2.1.3.1 Chi-square test..........................................................244
5.2.1.3.2 RMSEA.....................................................................244
5.2.1.3.3 CFI............................................................................244
5.2.1.3.4 Reliability and validity.............................................245
5.2.1.4 Summary: Measurement model specification.......................246
5.2.2 C-OAR-SE procedure for scale development....................................246
5.2.2.1 Construct definition (C)........................................................247
5.2.2.2 Object classification (O).......................................................248
5.2.2.3 Attribute classification (A)....................................................250
5.2.2.4 Rater entity (R)......................................................................252
5.2.2.4.1 Common method variance........................................253
5.2.2.4.2 Construct validity......................................................254
5.2.2.5 C-OAR-SE procedure: First part...........................................255
5.2.3 Summary............................................................................................255
5.3 Empirical data analysis..................................................................................255
5.3.1 C-OAR-SE procedure for scale development (continued)................256
5.3.1.1 Scale formation (S)...............................................................256
5.3.1.2 Enumeration (E)....................................................................261
5.3.1.2.1 First stage: Scale purification...................................262
5.3.1.2.2 Second stage: Scale validation..................................271
5.3.1.2.3 Third stage: Nomological scale validation...............273
5.3.1.3 C-OAR-SE procedure: Second part......................................283
5.3.2 Research results: Employer brand measurement scale......................283
5.3.3 Summary: Employer brand measurement scale................................289
5.4 Discussion......................................................................................................289
5.4.1 Theoretical implications....................................................................290
5.4.2 Managerial implications....................................................................293
5.5 Limitations and directions of future research.................................................294
5.6 Conclusion.....................................................................................................297
6. Summary and outlook.........................................................................299
6.1 Research summary.........................................................................................300
6.2 Academic research contribution.....................................................................303
6.3 Managerial research contribution...................................................................307
6.4 Limitations and future research directions.....................................................309
References................................................................................................313
|
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| author | Hillebrandt, Isabelle |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.311 |
| dewey-search | 658.311 |
| dewey-sort | 3658.311 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Hillebrandt, Isabelle Verfasser (DE-588)1046341928 aut Dimensions of employer brands von Isabelle Hillebrandt 2013 XIII, 370 S. txt rdacontent n rdamedia nc rdacarrier Bamberg, Univ., Diss., 2013 Personalmarketing (DE-588)4260586-6 gnd rswk-swf Personalimage (DE-588)4379851-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Personalmarketing (DE-588)4260586-6 s Personalimage (DE-588)4379851-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027005528&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hillebrandt, Isabelle Dimensions of employer brands Personalmarketing (DE-588)4260586-6 gnd Personalimage (DE-588)4379851-2 gnd |
| subject_GND | (DE-588)4260586-6 (DE-588)4379851-2 (DE-588)4113937-9 |
| title | Dimensions of employer brands |
| title_auth | Dimensions of employer brands |
| title_exact_search | Dimensions of employer brands |
| title_full | Dimensions of employer brands von Isabelle Hillebrandt |
| title_fullStr | Dimensions of employer brands von Isabelle Hillebrandt |
| title_full_unstemmed | Dimensions of employer brands von Isabelle Hillebrandt |
| title_short | Dimensions of employer brands |
| title_sort | dimensions of employer brands |
| topic | Personalmarketing (DE-588)4260586-6 gnd Personalimage (DE-588)4379851-2 gnd |
| topic_facet | Personalmarketing Personalimage Hochschulschrift |
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