Vertical price coordination and brand care: interdisciplinary perspectives on the prohibition of resale price maintenance
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Heidelberg[u.a.]
Springer
2013
|
| Series: | SpringerBriefs in Business
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | VII, 84 S. graph. Darst. |
| ISBN: | 9783642355691 3642355692 |
Staff View
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Record in the Search Index
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IMAGE 1
CONTENTS
1 INTRODUCTION TO THE CURRENT PROBLEM 1
REFERENCES 7
2 THE MYTH THAT WELFARE IS PROMOTED BY PROHIBITING VERTICAL PRICE AND
BRAND MAINTENANCE 9
2.1 STARTING POINT: WHAT GIVES RISE TO OPTIMUM CONSUMER WELFARE? 9
2.2 HOW DO STRONG BRANDS ARISE AND HOW DO THEY RAISE WELFARE? 10
2.3 HOW DOES VERTICALLY COORDINATED PRICE MANAGEMENT AFFECT THE DYNAMICS
OF INNOVATION IN MANUFACTURING AND RETAILING?. . . 12 2.4 WHY CAN THE
PROHIBITION OF VERTICAL PRICE AND BRAND MAINTENANCE DISRUPT THE
PROCESSES OF PROGRESS AND, THEREFORE,
THE EFFECTIVENESS OF INTER-BRAND COMPETITION? 14
2.5 ARE PRICE REDUCTIONS A VALID INDICATOR OF INCREASED WELFARE? 15
REFERENCES 16
3 THE RISKS OF RESALE PRICE MAINTENANCE PROHIBITION FOR THE
EFFECTIVENESS OF INTER-BRAND COMPETITION 19
3.1 RISK LEVEL 1: PREVENTING EFFICIENCY ADVANTAGES OF VERTICAL PRICE
COORDINATION 20
3.2 RISK LEVEL 2: DIRECT REDUCTION OF DIVERSITY DUE TO PROHIBITION OF
ATTRACTIVE PRICE-FORMATION PROCESSES 21
3.3 RISK LEVEL 3: INDIRECT REDUCTION OF DIVERSITY DUE TO PROHIBITION OF
EFFICIENT COMMUNICATION AND DIVISION-OF-LABOUR RELATIONSHIPS IN VALUE
NETWORKS 24
3.4 RISK LEVEL 4: PREVENTION OF DIVERSITY BY STIFLING INNOVATION AND
IMPAIRING STRONG BRANDS 27
3.5 RISK LEVEL 5: STRUCTURAL DISTORTION THROUGH UNEQUAL LEGAL TREATMENT
OF COMPETING TYPES OF ORGANISATIONS 29
HTTP://D-NB.INFO/1027871690
IMAGE 2
VI CONTENTS
3.6 CONCLUSION ON THE RISK POTENTIAL OF RESALE PRICE
MAINTENANCE PROHIBITION 30
REFERENCES 31
4 THE RISKS OF ADMISSIBLE PRICE-MAINTENANCE SYSTEMS FOR THE
EFFECTIVENESS OF INTER-BRAND COMPETITION 33
4.1 PRICE RESTRAINTS IN THE CONFLICT BETWEEN INTRA-BRAND AND INTER-BRAND
COMPETITION 33
4.2 EFFECTS OF VERTICAL PRICE RESTRAINTS ON THE DEVELOPMENT AND
STABILISATION OF HORIZONTAL PRICE CARTELS 34
4.2.1 VERTICAL PRICE MAINTENANCE FACILITATES COLLUSION AT THE
MANUFACTURER LEVEL 35
4.2.2 VERTICAL PRICE MAINTENANCE FACILITATES COLLUSION AT THE
DISTRIBUTOR LEVEL WITHIN THE FRAMEWORK OF INTERCONNECTED HUB-AND-SPOKE
CARTELS 37
4.3 IMPACT OF VERTICAL PRICE RESTRAINTS ON THE EFFECTIVENESS OF
COMPETITIVE PROCESSES 37
4.4 EFFECTS OF VERTICAL PRICE RESTRAINTS ON THE INNOVATIVENESS OF
RETAILING AND MANUFACTURING ENTERPRISES 38
4.5 EFFECTS OF VERTICAL PRICE RESTRAINTS ON CONSUMER WELFARE 39
4.5.1 VERTICAL PRICE MAINTENANCE ALLEGEDLY REDUCES SUPPLY DIVERSITY 39
4.5.2 VERTICAL PRICE MAINTENANCE ALLEGEDLY LEADS TO EXCESSIVELY HIGH AND
INFLEXIBLE PRICES FOR ALL PRODUCTS 41
4.6 CONCLUSION ON THE RISK POTENTIAL OF ADMISSIBLE PRICE RESTRAINTS 43
REFERENCES 44
5 COMPETITION-POLICY IMPLICATIONS 47
5.1 ON THE QUESTION OF THE OPTIMUM COMBINATION OF PRICE-FORMATION
PROCESSES IN THE LIGHT OF THE COMPETITION-POLICY PRINCIPLE 47
5.2 NEED FOR AMENDMENT OF BLOCK EXEMPTION REGULATIONS: THE CASE-BY-CASE
APPROACH 49
5.3 PER-SE PROHIBITION VERSUS RULE OF REASON: FROM THE DEFENCE OF
EFFICIENCY TO THE DEFENCE OF EFFECTIVENESS 52
5.4 CONCLUSIONS ON COMPETITION-POLICY AND CARTEL-LAW 55
REFERENCES 57
6 MANAGEMENT SUMMARY: 'THE LIBERATION OF THE VALUE CHAIN FROM CARTEL-LAW
RESTRAINTS' 59
6.1 THE CONTROVERSY SURROUNDING THE LIMITATION OF FREEDOM OF ACTION IN
VERTICAL MARKETING 59
IMAGE 3
CONTENTS VII
6.2 THE LIBERATION OF INTERDISCIPLINARY DIALOGUE FROM PREJUDICES
AND ECONOMIC MISUNDERSTANDINGS 60
6.2.1 THE DISTRIBUTOR CONTROL OF FINAL CONSUMER PRICES: A LAW OF NATURE?
60
6.2.2 INTENSIVE INTERNAL COMPETITION WITHIN VALUE SYSTEMS: A RIGHT OF
CONSUMERS OR DISTRIBUTORS? 60
6.2.3 LARGE QUANTITIES OF GOODS AT LOW PRICES: A REFLECTION OF CONSUMER
WELFARE AND PRINCIPLE OF COMPETITION POLICY? 61
6.3 OPPORTUNITIES FOR CARTEL-LAW DEREGULATION OF CONSUMER-GOODS
DISTRIBUTION 63
6.3.1 THE LIBERATION OF SYSTEM COMPETITION FROM STRUCTURAL DISTORTIONS
63
6.3.2 RAISING EFFICIENCY BY MEANS OF FREE COMMUNICATION, COOPERATION AND
A DIVISION OF LABOUR WITHIN THE VALE CHAIN 64
6.3.3 INNOVATIVE SERVICES AND STRONG BRANDS AS A CONSEQUENCE OF
LIBERATING VALUE PROCESSES 64
6.3.4 PROMOTING SUPPLY DIVERSITY BY MEANS OF COMPETING PRICE-FORMATION
METHODS 67
6.4 PRINCIPLES OF PARTIAL DEREGULATION ON A CASE-BY-CASE APPROACH 68
6.4.1 RISKS OF FREE PRICE-FORMATION PROCESSES WITHIN THE VALUE CHAIN 68
6.4.2 THE CASE-BY-CASE APPROACH: LIMITING THE PROHIBITION OF PRICE
RESTRAINTS TO CERTAIN CRITICAL SITUATIONS 69
REFERENCES 70
ANNEX 1 71
ANNEX II 75 |
| any_adam_object | 1 |
| author | Ahlert, Dieter 1944- Schefer, Benjamin C. 1983- |
| author_GND | (DE-588)121756750 (DE-588)1044380675 |
| author_facet | Ahlert, Dieter 1944- Schefer, Benjamin C. 1983- |
| author_role | aut aut |
| author_sort | Ahlert, Dieter 1944- |
| author_variant | d a da b c s bc bcs |
| building | Verbundindex |
| bvnumber | BV041449884 |
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| dewey-full | 338.870943 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.870943 |
| dewey-search | 338.870943 |
| dewey-sort | 3338.870943 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Ahlert, Dieter 1944- Verfasser (DE-588)121756750 aut Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance Dieter Ahlert ; Benjamin Schefer Heidelberg[u.a.] Springer 2013 VII, 84 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier SpringerBriefs in Business Europäische Union (DE-588)5098525-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Kartellrecht (DE-588)4029788-3 gnd rswk-swf Preisabsprache (DE-588)4802019-9 gnd rswk-swf Vertikale Kooperation (DE-588)4188072-9 gnd rswk-swf Wettbewerbsverzerrung (DE-588)4189758-4 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Europäische Union (DE-588)5098525-5 b Deutschland (DE-588)4011882-4 g Markenartikel (DE-588)4037584-5 s Vertikale Kooperation (DE-588)4188072-9 s Preisabsprache (DE-588)4802019-9 s Wettbewerbsverzerrung (DE-588)4189758-4 s Kartellrecht (DE-588)4029788-3 s DE-604 Schefer, Benjamin C. 1983- Verfasser (DE-588)1044380675 aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4179897&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026896479&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ahlert, Dieter 1944- Schefer, Benjamin C. 1983- Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance Europäische Union (DE-588)5098525-5 gnd Markenartikel (DE-588)4037584-5 gnd Kartellrecht (DE-588)4029788-3 gnd Preisabsprache (DE-588)4802019-9 gnd Vertikale Kooperation (DE-588)4188072-9 gnd Wettbewerbsverzerrung (DE-588)4189758-4 gnd |
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| title | Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance |
| title_auth | Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance |
| title_exact_search | Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance |
| title_full | Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance Dieter Ahlert ; Benjamin Schefer |
| title_fullStr | Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance Dieter Ahlert ; Benjamin Schefer |
| title_full_unstemmed | Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance Dieter Ahlert ; Benjamin Schefer |
| title_short | Vertical price coordination and brand care |
| title_sort | vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance |
| title_sub | interdisciplinary perspectives on the prohibition of resale price maintenance |
| topic | Europäische Union (DE-588)5098525-5 gnd Markenartikel (DE-588)4037584-5 gnd Kartellrecht (DE-588)4029788-3 gnd Preisabsprache (DE-588)4802019-9 gnd Vertikale Kooperation (DE-588)4188072-9 gnd Wettbewerbsverzerrung (DE-588)4189758-4 gnd |
| topic_facet | Europäische Union Markenartikel Kartellrecht Preisabsprache Vertikale Kooperation Wettbewerbsverzerrung Deutschland |
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