Memes in digital culture:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
MIT Press
2014
|
| Schriftenreihe: | The MIT Press essential knowledge series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 200 S. Ill. |
| ISBN: | 9780262525435 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Memes in digital culture
Autor: Shifman, Limor
Jahr: 2014
CONTENTS
Series Foreword vii
Acknowledgments ix
1 Introduction 1
2 A Telegraphic Biography of a Conceptual
Troublemaker 9
3 When Mernes Go Digital 17
4 Defining Internet Mernes 37
5 Mernes versus Virais 55
6 Unpacking Viral and Memetic Success 65
7 Meme Genres 99
8 May the Excessive Force Be with You: Mernes as
Political Participation 119
9 When Internet Mernes Go Global 151
10 Future Directions for Internet Meme Research 171
Glossary 177
Notes 179
Further Readings 189
Index 191
MEMES IN DIGITAL CULTURE
In December 2012, the exuberant video “Gang-
nam Style” became the first YouTube clip to
be viewed more than one billion times. Thou-
sands of its viewers responded by creating and
posting their own variations of the video____
“Mitt Romney Style,” “NASA Johnson Style,”
“Egyptian Style,” and many others. “Gangnam
Style” (and its attendant parodies, imitations,
and derivations) is one of the most famous
examples of an Internet meme: a piece of dig-
ital content that spreads quickly around the
Web in various iterations and becomes a
shared cultural experience. In this book, Limor
Shifman investigates Internet memes and
what they tell us about digital culture.
Shifman discusses a series of well-known
Internet memes—including “Leave Britney
Alone,” the Pepper-Spraying Cop, LOLCats,
Scumbag Steve, and Occupy Wall Street s “We
Are the 99 Percent.” She offers a novel defini-
tion of Internet memes: digital content units
with common characteristics, created with
awareness of each other, and circulated, imi-
tated, and transformed via the Internet by
many users. She differentiates memes from
virais; analyzes what makes memes and virais
successful; describes popular meme genres;
discusses memes as new modes of political
participation in democratic and nondemo֊
cratic regimes; and examines memes as agents
of globalization.
Memes, Shifman argues, encapsulate some
of the most fundamental aspects of the Inter-
net in general and of the participatory Web
2.0 culture in particular. Internet memes may
be entertaining, but in this book Limor Shif-
man makes a compelling argument for taking
them seriously.
|
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| discipline | Allgemeines Kunst Informatik Soziologie Kommunikationswesen Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
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