Communicating sustainability for the green economy:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY [u.a.]
Sharpe
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | X, 302 S. |
| ISBN: | 9780765636812 9780765636805 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword,
Diane
M.
Martin
Preface
1.
Introduction to the Psychology of Communicating
Sustainabîlity
Lynn R.
Kahle
and
Eda
Gurel-Atay
3
Part
L
Understanding Environmental
Sustainabîlity:
What It Means to Consumers
23
2.
Sustainabîlity:
Is Perception as Good as Reality?
Andrew G. Parsons, Samuel
Soo,
and Nicole Berth
25
3.
The Many Shades of Greenwashing: Using Consumer
Input for Policy Decisions Regarding Green Advertisements
Kim Bartel Sheehan
43
4.
Product End-of-Life Decisions
Sommer
Kapitan,
Rajesh Bhargave, Kristin Trask, Jill M. Sundie,
and David H.
Silvem
56
Part II. Determinants of Sustainable Consumption
71
5.
Religion and Religiosity s Influence on Sustainable
Consumption Behaviors
Elizabeth Minton
73
6.
Sustainable Behavior and Holistic Thinking
Yun Lee,
Nara
Youn, and Dhananjay Nayakankuppam
88
7.
Green Advertising and Behavior: Non-Hispanics vs.
Acculturating Hispanics
SigalSegev
104
VI
8.
The Influence of Visual Information on Environmentally
Significant Behavior
Jill
Mosteller
122
Part
ΙΠ.
Increasing Sustainable Consumption:
Conceptual Frameworks
129
9.
Reluctant for a Reason? A Persuasion Knowledge Perspective
on Green Advertising
Guang-Xin
ХІе,
Alex Cavallero, and
Meng
Cheng
141
10.
Promoting Low-Carbon Policy to the Public:
Message Framing Matters
Sidney
Su
Han, Ying Yu, and
Lef
a Teng
158
11.
Consumer Creativity and Its Implications for Sustainability Marketing
Xiaojing Yang, Melissa G. Bublitz, Kai-Yu Wang,
and Laura A. Peracchio
174
12.
Consequences of Legislating Packaging Behavior: Germany s
Green Dot Program and Its Communications
Lukas
Jones, Scott Owen, and Lynn R.
Kahle 191
Part IV. Applications of Environmental Sustainability
217
13.
Preschool Children s Preference for Energy-Dense,
Branded Foods: An Unsustainable Trajectory
T.
Bettina
Cornwell and Anna R. McAlister
209
14.
Semantic Analysis of Energy-Related Conversations in Social Media:
A Twitter Case Study
Martha G. Russell, June Flora,
Markus
Stwhmaier,
Jan Pöschho,
Rafael Perez, Jiafeng Yu, Marc A. Smith, and Neil Rubens
223
15.
Oregon s Iconic Bottle Bill
Ethan Moskowitz and Lynn R.
Kahle 242
16.
Defining Livability: How Livable Communities Contribute to
and Benefit from Social Cohesion
Kyra
L Wiggin
258
About the Editors and Contributors
271
Author Index
281
Subject Index
295
Communicating Sustainability for the Green Economy
This book advances the understanding of theory, and the successful practice of
marketing and promoting environmental sustainability.
Communicating with consumers about sustainability provides a set of challenges
for marketers that do not necessarily follow all of the rules of marketing commu¬
nication. Marketing sustainability has unique combinations of tools that lead to
distinctive patterns of psychological responses and therefore demand out-of-the-
ordinary attention to a variety of marketing communication tactics.
Communicating Sustainability for the Green Economy includes topics such
ãs
corporate
advertising strategy related to sustainability, corporate social responsibility
advertising, greenwashing, advertising related to values, persuasion and persua¬
sion knowledge in sustainability marketing, social media and sustainability, and
advertising and public policy.
About the Editors
Lynn R.
Kahle
is die Ehrman Giustina Professor of Marketing at the University of
Oregon,
where he was Founding Director of the Warsaw
Sporte
Marketing Center.
He has served as President of the Society for Consumer Psychology and as Chair
of the Sports and
Spedai
Events
SIG
in the American Marketing Association. His
twelve books include Marketplace Lifestyles in an Age of Social Media, Creating Images
and
те
Psychology of Marketing Communication, Sports Marketing and the Psychology
of Marketing Communications, Social Values and Social Change, and Values, Lifestyles,
and Psychographics.
Eda
Gurel-Atay is an Assistant Professor of Marketing at the University of
Puget
Sound. Her research interests center on the impact of social values on various
consumer behaviors, lifestyles and psychographics, celebrity endorsements and
advertising effectiveness, and materialism. Her scholarly work has appeared in
Journal of Advertising Research, Social Indicators Research, and The International
Review of Retail, Distribution, and Consumer Research.
Praise for Communicating Sustainability for
tåte
Green
Economy
Communicating Sustainability for the Green Economy provides fundamental and
advanced insights into the psychology of green consumption and establishes
the link between consumer psychology and marketing communication. The book
is a captivating study of
tihe
dynamic reasons behind our perceptions, emotions,
cognitions, and
beha
viors. The authors lens or analysis
equipe
schoLars, marketing
professionals and policy makers with useful background information as well as
detailed case knowledge to better
onderstand
why consumers reel, mink, and
behave the way they do when
susta
inability is a* a stake.
—Ulrich
R.
Orm, Chiietian-Afcrechts-Universitat,
Germany
(Editor, International Journal of Wine Business Research)
¿M.E.Sharpe
Armonk, New York
London, England
|
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| discipline | Wirtschaftswissenschaften Geographie |
| format | Book |
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| language | English |
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| spelling | Communicating sustainability for the green economy Lynn R.Kahle and Eda Gurel-Atay, ed. Armonk, NY [u.a.] Sharpe 2014 X, 302 S. txt rdacontent n rdamedia nc rdacarrier Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Umweltpolitik (DE-588)4078523-3 gnd rswk-swf Umweltökonomie (DE-588)4061638-1 gnd rswk-swf Emotionale Werbung (DE-588)4491154-3 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Umweltverträglichkeit (DE-588)4061655-1 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 s DE-604 Marketing (DE-588)4037589-4 s Werbebotschaft (DE-588)4193382-5 s Emotionale Werbung (DE-588)4491154-3 s Umweltverträglichkeit (DE-588)4061655-1 s Verbraucherverhalten (DE-588)4062644-1 s Umweltökonomie (DE-588)4061638-1 s Umweltbezogenes Management (DE-588)4201709-9 s Umweltpolitik (DE-588)4078523-3 s Kahle, Lynn R. 1950- Sonstige (DE-588)170119661 oth Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026882013&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026882013&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Communicating sustainability for the green economy Umweltbezogenes Management (DE-588)4201709-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Umweltpolitik (DE-588)4078523-3 gnd Umweltökonomie (DE-588)4061638-1 gnd Emotionale Werbung (DE-588)4491154-3 gnd Werbebotschaft (DE-588)4193382-5 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd |
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| title | Communicating sustainability for the green economy |
| title_auth | Communicating sustainability for the green economy |
| title_exact_search | Communicating sustainability for the green economy |
| title_full | Communicating sustainability for the green economy Lynn R.Kahle and Eda Gurel-Atay, ed. |
| title_fullStr | Communicating sustainability for the green economy Lynn R.Kahle and Eda Gurel-Atay, ed. |
| title_full_unstemmed | Communicating sustainability for the green economy Lynn R.Kahle and Eda Gurel-Atay, ed. |
| title_short | Communicating sustainability for the green economy |
| title_sort | communicating sustainability for the green economy |
| topic | Umweltbezogenes Management (DE-588)4201709-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Umweltpolitik (DE-588)4078523-3 gnd Umweltökonomie (DE-588)4061638-1 gnd Emotionale Werbung (DE-588)4491154-3 gnd Werbebotschaft (DE-588)4193382-5 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd |
| topic_facet | Umweltbezogenes Management Verbraucherverhalten Marketing Nachhaltigkeit Umweltpolitik Umweltökonomie Emotionale Werbung Werbebotschaft Umweltverträglichkeit |
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