Marketing: eine managementorientierte Einführung
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
München
Vahlen
2013
|
| Edition: | 4., überarb. Aufl. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. [455] - 481 |
| Physical Description: | 1 Online-Ressource (XX, 489 S.) Ill., graph. Darst. |
| ISBN: | 9783800646920 |
Staff View
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041423944 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 131119s2013 |||| o||u| ||||||ger d | ||
| 015 | |a 13N23 |2 dnb | ||
| 020 | |a 9783800646920 |c Online |9 9783800646920 | ||
| 035 | |a (OCoLC)868338282 | ||
| 035 | |a (DE-599)BVBBV041423944 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-2070s | ||
| 100 | 1 | |a Esch, Franz-Rudolf |d 1960- |e Verfasser |0 (DE-588)121239713 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b eine managementorientierte Einführung |c von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| 250 | |a 4., überarb. Aufl. | ||
| 264 | 1 | |a München |b Vahlen |c 2013 | |
| 300 | |a 1 Online-Ressource (XX, 489 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Literaturverz. S. [455] - 481 | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Herrmann, Andreas |d 1964- |e Verfasser |0 (DE-588)12117526X |4 aut | |
| 700 | 1 | |a Sattler, Henrik |d 1961- |e Verfasser |0 (DE-588)112575048 |4 aut | |
| 856 | 4 | |u http://www.gbv.de/dms/weimar/toc/747720746_toc.pdf |z lizenzfrei |3 Inhaltsverzeichnis | |
| 912 | |a ZDB-22-CAN | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026870952 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804151542522052608 |
|---|---|
| any_adam_object | |
| author | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- |
| author_GND | (DE-588)121239713 (DE-588)12117526X (DE-588)112575048 |
| author_facet | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- |
| author_role | aut aut aut |
| author_sort | Esch, Franz-Rudolf 1960- |
| author_variant | f r e fre a h ah h s hs |
| building | Verbundindex |
| bvnumber | BV041423944 |
| collection | ZDB-22-CAN |
| ctrlnum | (OCoLC)868338282 (DE-599)BVBBV041423944 |
| edition | 4., überarb. Aufl. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01655nmm a2200433 c 4500</leader><controlfield tag="001">BV041423944</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">131119s2013 |||| o||u| ||||||ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">13N23</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783800646920</subfield><subfield code="c">Online</subfield><subfield code="9">9783800646920</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)868338282</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041423944</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Esch, Franz-Rudolf</subfield><subfield code="d">1960-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121239713</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">eine managementorientierte Einführung</subfield><subfield code="c">von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4., überarb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Vahlen</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XX, 489 S.)</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. [455] - 481</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Herrmann, Andreas</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12117526X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sattler, Henrik</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)112575048</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.gbv.de/dms/weimar/toc/747720746_toc.pdf</subfield><subfield code="z">lizenzfrei</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-22-CAN</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026870952</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV041423944 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:28Z |
| institution | BVB |
| isbn | 9783800646920 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026870952 |
| oclc_num | 868338282 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (XX, 489 S.) Ill., graph. Darst. |
| psigel | ZDB-22-CAN |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Vahlen |
| record_format | marc |
| spelling | Esch, Franz-Rudolf 1960- Verfasser (DE-588)121239713 aut Marketing eine managementorientierte Einführung von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler 4., überarb. Aufl. München Vahlen 2013 1 Online-Ressource (XX, 489 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Literaturverz. S. [455] - 481 Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Herrmann, Andreas 1964- Verfasser (DE-588)12117526X aut Sattler, Henrik 1961- Verfasser (DE-588)112575048 aut http://www.gbv.de/dms/weimar/toc/747720746_toc.pdf lizenzfrei Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- Marketing eine managementorientierte Einführung Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing eine managementorientierte Einführung |
| title_auth | Marketing eine managementorientierte Einführung |
| title_exact_search | Marketing eine managementorientierte Einführung |
| title_full | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| title_fullStr | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| title_full_unstemmed | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| title_short | Marketing |
| title_sort | marketing eine managementorientierte einfuhrung |
| title_sub | eine managementorientierte Einführung |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
| url | http://www.gbv.de/dms/weimar/toc/747720746_toc.pdf |
| work_keys_str_mv | AT eschfranzrudolf marketingeinemanagementorientierteeinfuhrung AT herrmannandreas marketingeinemanagementorientierteeinfuhrung AT sattlerhenrik marketingeinemanagementorientierteeinfuhrung |