Internationales Marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
München
Vahlen
2013
|
| Edition: | 3., überarb. Aufl. |
| Series: | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
|
| Subjects: | |
| Item Description: | Literaturverz. S. [599] - 647 |
| Physical Description: | 1 Online-Ressource (XXXIII, 662 S.) Ill., graph. Darst., Kt. |
| ISBN: | 9783800646708 |
Staff View
MARC
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| 245 | 1 | 0 | |a Internationales Marketing |c Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein |
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| 700 | 1 | |a Schramm-Klein, Hanna |d 1974- |e Verfasser |0 (DE-588)124525563 |4 aut | |
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Record in the Search Index
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| any_adam_object | |
| author | Zentes, Joachim 1947- Swoboda, Bernhard 1965- Schramm-Klein, Hanna 1974- |
| author_GND | (DE-588)115533907 (DE-588)115533893 (DE-588)124525563 |
| author_facet | Zentes, Joachim 1947- Swoboda, Bernhard 1965- Schramm-Klein, Hanna 1974- |
| author_role | aut aut aut |
| author_sort | Zentes, Joachim 1947- |
| author_variant | j z jz b s bs h s k hsk |
| building | Verbundindex |
| bvnumber | BV041423903 |
| classification_rvk | QP 680 |
| classification_tum | WIR 800f |
| collection | ZDB-22-CAN |
| ctrlnum | (OCoLC)915296880 (DE-599)BVBBV041423903 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3., überarb. Aufl. |
| format | Electronic eBook |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV041423903 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:28Z |
| institution | BVB |
| isbn | 9783800646708 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026870915 |
| oclc_num | 915296880 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (XXXIII, 662 S.) Ill., graph. Darst., Kt. |
| psigel | ZDB-22-CAN |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Vahlen |
| record_format | marc |
| series2 | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften |
| spelling | Zentes, Joachim 1947- Verfasser (DE-588)115533907 aut Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein 3., überarb. Aufl. München Vahlen 2013 1 Online-Ressource (XXXIII, 662 S.) Ill., graph. Darst., Kt. txt rdacontent c rdamedia cr rdacarrier Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Literaturverz. S. [599] - 647 Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Swoboda, Bernhard 1965- Verfasser (DE-588)115533893 aut Schramm-Klein, Hanna 1974- Verfasser (DE-588)124525563 aut Erscheint auch als Druck-Ausgabe 978-3-8006-4669-2 (DE-604)BV041001006 |
| spellingShingle | Zentes, Joachim 1947- Swoboda, Bernhard 1965- Schramm-Klein, Hanna 1974- Internationales Marketing Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4123623-3 |
| title | Internationales Marketing |
| title_auth | Internationales Marketing |
| title_exact_search | Internationales Marketing |
| title_full | Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein |
| title_fullStr | Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein |
| title_full_unstemmed | Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein |
| title_short | Internationales Marketing |
| title_sort | internationales marketing |
| topic | Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT zentesjoachim internationalesmarketing AT swobodabernhard internationalesmarketing AT schrammkleinhanna internationalesmarketing |