Holdings: Public relations and communication management

Public relations and communication management: current trends and emerging topics

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Bibliographic Details
Other Authors:	Sriramesh, Krishnamurthy (Editor)
Format:	Book
Language:	English
Published:	New York, NY [u.a.] Routledge 2013
Edition:	1. publ.
Subjects:	Marketing Öffentlichkeitsarbeit Kommunikation Public relations. Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Item Description:	Literaturangaben
Physical Description:	XXXIX, 389 S. Ill., graf. Darst., Kt.
ISBN:	9780415630894 9780415630900

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MARC


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adam_text	CONTENTS List of Figures ix List of Tables xi About the Editors xiii Notes on Contributors xv Notes on the Grunigs xxiii Introduction xxxi Krishnamurthy Sriramesh, Ansgar Zerlass, andJeong-Nam Kim 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function 1 James E. Grunig 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? 27 Larissa A. Grunig 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study 53 James E. Grunig and Larissa A. Grunig 4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership 79 Nigel M. de Bussy vi Contents 5 Symmetry, Social Media, and the Enduring Imperative of Two-Way Communication 93 Sandra Dühé and Donald K. Wright 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations 108 Kńshnamurthy Sriramesh, Yunna Rhee, and Minjung Sung 7 Conceptualizing Publics and Constructing Public Relations Theory: The Situational Theory of Problem Solving and Its New Research 126 Jeong-Nam Kim and Lan Ni 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices Over the Course of 40 Years 143 Fraser Likely and Tom Watson 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations 163 Kenneth D. Plowman and Robert I. Wakefield 10 Power and Influence in Public Relations 178 Bruce K. Berger and Bryan H. Reber 11 A Philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory 193 Shannon A. Bowen and Tiffany Deruille Gallicano 12 Globalization, Public Relations, and Activism for Social Change: A Culture-Centered Approach 210 Mohan J. Dutta 13 The Effects of Organization—Public Relationship Types and Quality on Crisis Attributes 225 Chun-ju Flora Hung-Baesecke and Yi-Ru Regina Chen 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model 244 Gunter Bentele Contents vii 15 Organizational Contexts and Strategic Impacts: On Power and Mediation 260 Dejan Veríič ana Ana Tkalac Verčič 16 Institutionalization, Organizations, and Public Relations: A Dual Process 268 Anne Gregory, Emanuele Invemizzi, ana Stefania Romenti 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm 283 Derina R. Holtzhausen and Ansgar Zerfass 18 The Pretoria School ofThought: From Strategy to Governance and Sustainability 303 Estelle de Beer, Benita Steyn, and Ronél Rensburg 19 The Grunig Legacy to Academic Studies and Professional Practice in Latin America 324 Maria Apareada Ferrari 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership 336 David Dozier and Louis C. Williams, Jr. 21 The Influence of Excellence: A Citation Analysis of the Excellence Study in PR Scholarship, 1992-2011 349 Yi-Hui Christine Huang and Joanne Chen Lyu Author Index 375 Subject Index 384
any_adam_object	1
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dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.2
dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	1. publ.
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spelling	Public relations and communication management current trends and emerging topics ed. by Krishnamurthy Sriramesh ... 1. publ. New York, NY [u.a.] Routledge 2013 XXXIX, 389 S. Ill., graf. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Public relations. (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Sriramesh, Krishnamurthy (DE-588)1044971355 edt Erscheint auch als Online-Ausgabe 978-0-203-07925-6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026868834&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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title	Public relations and communication management current trends and emerging topics
title_auth	Public relations and communication management current trends and emerging topics
title_exact_search	Public relations and communication management current trends and emerging topics
title_full	Public relations and communication management current trends and emerging topics ed. by Krishnamurthy Sriramesh ...
title_fullStr	Public relations and communication management current trends and emerging topics ed. by Krishnamurthy Sriramesh ...
title_full_unstemmed	Public relations and communication management current trends and emerging topics ed. by Krishnamurthy Sriramesh ...
title_short	Public relations and communication management
title_sort	public relations and communication management current trends and emerging topics
title_sub	current trends and emerging topics
topic	Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd
topic_facet	Marketing Öffentlichkeitsarbeit Kommunikation Aufsatzsammlung
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