An investigation of women's and men's perceptions and meanings associated with food risks:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien
2014
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| Schlagworte: | |
| Online-Zugang: | UBG01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (333 S.) Ill., graph. Darst. |
| ISBN: | 9783658032753 |
| DOI: | 10.1007/978-3-658-03275-3 |
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Datensatz im Suchindex
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|---|---|
| adam_text | AN INVESTIGATION OF WOMEN’S AND MEN’S PERCEPTIONS AND MEANINGS
ASSOCIATED WITH FOOD RISKS
/ BIEBERSTEIN, ANDREA
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
COGNITIVE AND AFFECTIVE PROCESS IN RISK PERCEPTION
GENDER DIFFERENCES IN RISK PERCEPTION
APPROACHES HELPING TO UNCOVER COGNITIVE STRUCTURES AND UNDERLYING
MOTIVATIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
AN INVESTIGATION OF WOMEN’S AND MEN’S PERCEPTIONS AND MEANINGS
ASSOCIATED WITH FOOD RISKS
/ BIEBERSTEIN, ANDREA
: 2014
ABSTRACT / INHALTSTEXT
CONCERN ABOUT FOOD RISKS IS WIDESPREAD. CONSUMERS, HOWEVER, ARE FOUND TO
DIFFER IN TERMS OF HOW THEY EVALUATE THESE RISKS. ONE OF THE MOST
PROMINENT FINDINGS IN THIS REGARD IS THE DIFFERENCES BETWEEN WOMEN AND
MEN. MANY STUDIES REPORT THAT MEN ARE LESS WORRIED ABOUT ENVIRONMENTAL
AND TECHNOLOGICAL RISKS THAN WOMEN, WHICH IS ALSO THE CASE FOR FOOD
RISKS. AT THE SAME TIME IT IS CRITICIZED THAT THESE DIFFERENCES ARE
OFTEN EXAGGERATED, SIMILARITIES OVERLOOKED, AND SYSTEMATIC
INVESTIGATIONS ARE LACKING. ANDREA BIEBERSTEIN GIVES A COMPREHENSIVE
OVERVIEW OF THEORETICAL APPROACHES TO RISK PERCEPTION AND EMPIRICAL WORK
THAT HAS BEEN CONDUCTED IN THE FIELD OF RISK PERCEPTION RESEARCH.
FURTHERMORE, SHE PROVIDES A SYSTEMATIC INVESTIGATION OF HOW FOOD RISKS
ARE CONSTRUCTED FOR WOMEN AND MEN BY UNCOVERING THE MEANINGS IN TERMS OF
ASSOCIATIONS, FEELINGS, AND VALUES THAT THEY ATTACH TO VARIOUS FOOD
RISKS. THIS ALLOWS A DEEPER UNDERSTANDING OF THE GENDER DIFFERENCES IN
RISK PERCEPTION IN TERMS OF THEIR RELEVANCE AND MEANING. CONTENTS
COGNITIVE AND AFFECTIVE PROCESSES IN RISK PERCEPTION GENDER DIFFERENCES
IN RISK PERCEPTION APPROACHES HELPING TO UNCOVER COGNITIVE STRUCTURES
AND UNDERLYING MOTIVATIONS TARGET GROUPS RESEARCHERS, STUDENTS, AND
PRACTITIONERS IN THE FIELDS OF RISK RESEARCH AND CONSUMER BEHAVIOUR,
WITH A FOCUS ON MARKETING AND COGNITIVE PSYCHOLOGY. AUTHOR DR. ANDREA
BIEBERSTEIN IS A POSTDOCTORAL RESEARCHER AT THE DEPARTMENT OF MARKETING
AND CONSUMER RESEARCH AT TECHNISCHE UNIVERSITAET MUENCHEN, MUNICH,
GERMANY.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| title_full_unstemmed | An investigation of women's and men's perceptions and meanings associated with food risks Andrea Bieberstein |
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| title_sort | an investigation of women s and men s perceptions and meanings associated with food risks |
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