Social marketing: from tunes to symphonies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2014
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXIV, 526 S. Ill., graph. Darst. |
| ISBN: | 9780415683722 9780415683739 |
Staff View
MARC
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| 245 | 1 | 0 | |a Social marketing |b from tunes to symphonies |c Gerard Hastings and Christine Domegan |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2014 | |
| 300 | |a XXIV, 526 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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|---|---|
| adam_text | SOCIAL MARKETING
/ HASTINGS, GERARD
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
IF IT WORKS FOR COCA COLA
SOCIAL MARKETING PRINCIPLES
THE SHOULDERS OF GIANTS
MAKING IT HAPPEN - THE TOOLBOX
RESEARCH AND THE ART OF STORYTELLING
ONLY CONNECT
COMPETITIVE ANALYSIS
CRITICAL MARKETING
ETHICAL ISSUES
THE BIG PICTURE : SYSTEMS SOCIAL MARKETING.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| id | DE-604.BV041379035 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:55:23Z |
| institution | BVB |
| isbn | 9780415683722 9780415683739 |
| language | English |
| lccn | 2013007129 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026827042 |
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| physical | XXIV, 526 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| spelling | Hastings, Gerard Verfasser aut Social marketing from tunes to symphonies Gerard Hastings and Christine Domegan 2. ed. London [u.a.] Routledge 2014 XXIV, 526 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Social marketing Handbooks, manuals, etc Behavior modification Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Domegan, Christine Verfasser aut Erscheint auch als Online-Ausgabe 978-0-203-38092-5 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026827042&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hastings, Gerard Domegan, Christine Social marketing from tunes to symphonies Social marketing Handbooks, manuals, etc Behavior modification Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Social marketing from tunes to symphonies |
| title_auth | Social marketing from tunes to symphonies |
| title_exact_search | Social marketing from tunes to symphonies |
| title_full | Social marketing from tunes to symphonies Gerard Hastings and Christine Domegan |
| title_fullStr | Social marketing from tunes to symphonies Gerard Hastings and Christine Domegan |
| title_full_unstemmed | Social marketing from tunes to symphonies Gerard Hastings and Christine Domegan |
| title_short | Social marketing |
| title_sort | social marketing from tunes to symphonies |
| title_sub | from tunes to symphonies |
| topic | Social marketing Handbooks, manuals, etc Behavior modification Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Social marketing Handbooks, manuals, etc Behavior modification Soziomarketing |
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