Modern entrepreneurship and e-business innovations:
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| Format: | Book |
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| Language: | English |
| Published: |
Hershey, PA
Business Science Reference
2013
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | "Premier reference source"...Cover. - Includes bibliographical references (p. 207-232) and index |
| Physical Description: | XXIV, 240 S. Ill., graph. Darst. 29 cm |
| ISBN: | 9781466629462 9781466629479 9781466629486 |
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| adam_text | Titel: Modern entrepreneurship and e-business innovations
Autor: Nasır, Süphan
Jahr: 2013
Detailed Table of Contents
Preface.................................................................................................................................................xiv
Section 1
New Trends in E-Business
Chapter 1
Innovative Electronic Business: Current Trends and Future Potentials.
Tobias Kollmann, University of Duisburg-Essen, Germany
Patrick Krell, University of Duisburg-Essen, Germany
In this paper, the development of the Internet from Web 1.0 to Web 2.0 to Web 3.0 is analysed to define
current trends and discover future potential trends. Furthermore, a definition of these different stages
is made and supported with examples. Starting with Web 1.0 and the corresponding e-procurement, e-
shop and e-marketplace, the first e-business activities are defined. Thereafter, Web 2.0 is determined by
innovative e-community systems. Finally, Web 3.0 is characterised by e-customization and e-request
platforms. This article creates a clearer understanding of the development of the Internet, defines current
trends, and discovers potential trends.
Chapter 2
Megatrends in Electronic Business: An Analysis of the Impacts on SMEs..........................................12
Marko Ovaskainen, Central Ostrobothnia University of Applied Sciences, Finland
Markku Tinnila, Aalto University School of Economics, Findland
This paper analyses the impact of megatrends of electronic business on small and medium sized busi-
nesses (SMEs). The limited resources of SMEs create particular challenges in surviving the fast pace
of changes in electronic business. This paper discusses megatrends and presents a qualitative study
of e-business trends. The authors reveal entrepreneurial opportunities for agile small businesses and
emphasize the need to keep up with technology. They examine core competences and finding a role in
networks, the creation of business models and processes, and the challenges of multi-channel digital
environments. The main trends are analysed for their particular impact on SMEs, and directions for
development needs in SMEs are discussed.
Chapter 3
Change for Entrepreneurial Chances? E-Government in the European Union 2020 and 2040............28
Ina Kayser, University of Duisburg-Essen, Germany
Electronic government provides multifarious opportunities for entrepreneurs regarding public-private
sector partnerships and the exploitation of administrative benefits. The occurrence of entrepreneurial
opportunities is influenced by many distinct intrinsic and external factors. This paper examines the op-
portunities that occur for entrepreneurs through the electronic implementation of public services across
the European Union until the years 2020 and 2040, respectively. The development of the European Union
is currently at the crossroads of economic and political stagnation. Building on two scenario analyses,
the author thereby accounts for economic and political factors of different possible trajectories of the
European Union, analyzing the corresponding state of e-government implementation and deducing impli-
cations for entrepreneurial opportunity occurrence. All scenarios show different opportunities emerging
from the distinct states of e-government across Europe; these opportunities depend, nonetheless, on the
specific market needs and value creation capabilities determined by each scenario presented.
Section 2
Adaptation of E-Business Innovations
Chapter 4
Adoption of Social Media by Online Retailers: Assessment of Current Practices and
Future Directions..................................................................................................................................41
Farhod P. Karimov, Vrije Universiteit Brussel, Belgium
Malaika Brengman, Vrije Universiteit Brussel, Belgium
In the online environment, the absence of social presence may prevent consumers from purchasing online,
while it can enhance their trust, loyalty and enjoyment toward the e-retailer. Thus, today many online
retailers try to create social presence by adopting media-rich technologies. In this paper, the authors as-
sess to what degree social media cues are currently adopted by thriving web-vendors and on that basis
speculate about future developments. To this purpose, 210 top B2C e-commerce websites have been
content analyzed to identify how they differ in the deployment of diverse social media cues. While a
wide range of social media cues are adopted by a majority of top e-retailers, a number of more advanced
social media features like avatars, recommendation agents, and video-streams are in their infancy where
adoption is concerned. The paper demonstrates that the utilization of social media features differs ac-
cording to the monetary and symbolic value of products sold by the e-commerce vendors.
Chapter 5
Call U Back: An Agent-Based Infrastructure for Mobile Commerce...................................................61
Xining Li, University ofGuelph, Canada
Jiazao Lin, Lanzhou University, China
Mobile commerce (M-commerce) is an attractive research area due to its relative novelty, rapid growth,
and great potential in business applications. Over the last decade, various M-commerce applications have
been geared to target mobile users and achieved great success. However, most M-commerce applications
are developed by different retailers for special purposes and thus lack fully automated business processes
to integrate various existing services. This paper presents a novel infrastructure, Call U Back (CUB), for
M-commerce applications. The proposed scheme integrates concepts of agent and context-aware work-
flow to implement automated trading tasks and compose services dynamically. The context awareness
is based on ontology and logic models which derive from a set of descriptive contextual attributes for
knowledge sharing and logical inference. Based upon the context-aware workflow analysis, the system
will generate automated intelligent agents to conduct commerce transactions on behalf of mobile us-
ers. The middleware layer of the CUB server has been implemented. An experimental prototype of the
system is under development and testing.
Chapter 6
Mobile Banking Innovations and Entrepreneurial Adoption Decisions ..............................................74
Vanessa Ratten, Deakin University, Australia
This paper examines an individual s entrepreneurial adoption decisions to use mobile banking for
both business and social reasons. A conceptual model based on social cognitive theory is developed to
explain an individual s propensity to adopt mobile banking. The theoretical framework examines how
advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influence a
person s intention to use mobile banking. This paper stresses the role of financial risk in determining
a person s intention to use mobile banking and whether their entrepreneurial nature is influenced by
their experience and advertising they are subjected to about the advantages or disadvantages of mobile
banking. This paper ties together research on technological innovation with entrepreneurship and learn-
ing studies. The author stresses the importance for financial institutions to market the innovativeness
of mobile banking whilst addressing security concerns. The impact of a person s social environment
through personal contacts and acquaintances underpins social cognitive theory and helps to understand
the motives for a person adopting mobile banking. The paper integrates mobile banking literature with
current thinking on the importance of entrepreneurship and learning influences to how a person adopts
a technological innovation.
Chapter 7
Reality Mining, Location Based Services, and E-Business Opportunities: The Case of
City Analytics........................................................................................................................................87
Jose Antonio Ariza Monies, University of Cordoba, Spain
Alfonso Carlos Morales Gutierrez, University of Cordoba, Spain
Emilio Morales Fernandez, University of Cordoba, Spain
Alfredo Romeo, City 2020 Ltd., Spain
The use of internet along with other technologies that enable wireless connectivity and the expansion
and dissemination of the real-time positioning (GPS) in all countries and levels of the population is a
great opportunity for entrepreneurship in the field of information technology. This paper shows how
the effective channeling of the available information would place decision making at different levels
and, regarding different concerns of today s society, connect the online world of the Internet with the
physical world. This paper has three parts. The first part shows characteristics of some applications that
emerge from individual needs -geosocial networking- and those that arise to improve the functioning
of society and of the public interest- like collaborative mapping and augmented reality. In the second
part an example of e-enterprise-City 2020 Ltd-is described as well as its use of these sources of op-
portunities. Finally, the third part analyzes the main socio-ethical problems and some opportunities of
location based services.
Chapter 8
Low-Cost Methods for Generating Panoramic Views for a Mobile Virtual Heritage Application and
its Application to the Heritage Zone of George Town Malaysia .......................................................100
Chen Kim Lim, Universiti Sains Malaysia, Malaysia
Kian Lam Tan, Universiti Sains Malaysia, Malaysia
Abdullah Zawawi bin Haji Talib, Universiti Sains Malaysia, Malaysia
With rapid advancement of technology, people can roam around the virtual world through the aid of the
Internet. One of these advances is a photographic technique called panoramic view where the images are
captured with elongated field of view using specialized software or equipments. One popular software
for generating panoramic views is Apple Inc. s QuickTime VR (QTVR). However, iphone Operating
System (iOS) does not support the existing QTVR software. Therefore, a low-cost method for generat-
ing panoramic views on mobile platform is proposed. The proposed method is to store finite images in
an array in order to generate a 360o panoramic view from different angles of the heritage sites. This
method can be supported various platforms and can be installed in any mobile device without using
intermediate software to convert the image file format. The key aspects of the iOS User Experience
(UX) are also explored from the perspectives of Model-View-Control (MVC) strategies. The outcome
is 360o cylindrical panoramic views that allow the user to gain a clear vision around historical monu-
ments with standardize iOS interface design on a mobile platform using lower computational cost but
with similar quality of production. The results of the evaluation have shown that the application is suc-
cessfully implemented in George Town, Malaysia.
Chapter 9
Mobile Virtual Heritage Exploration with Heritage Hunt with a Case Study of George Town,
Penang, Malaysia...............................................................................................................................115
Kiam Lam Tan, Universiti Sains Malaysia, Malaysia
Chen Kim Lim, Universiti Sains Malaysia, Malaysia
Abdullah Zawawi bin Haji Talib, Universiti Sains Malaysia, Malaysia
Computer games with fully intensive graphics are very common in desktop computers or game console,
but the development of mobile games with intensive graphics are fairly new. With the advancement in
mobile phone technology, it is possible to create a mobile game incorporates integrate the virtual reality
techniques. In this paper, the authors present a virtual heritage application called M-Heritage Hunt that
integrates virtual reality and game for mobile platforms. M-Heritage Hunt provides panoramic views
of the heritage sites and a game background that is customized for the core of heritage zone of George
Town, Penang in Malaysia. M-Heritage Hunt was evaluated and examined by letting the respondents to
play the game in its proposed setting.
Section 3
ICT Based Systems in Modern Enterprises
Chapter 10
ICTs in the Micro-Enterprise: An Examination of Usage, Benefits and Firm Growth in Hawaii s
Agricultural Sector..............................................................................................................................128
Kelly Burke, University of Hawaii at Hilo, USA
Though there is an extensive body of research regarding information and communication technology
(ICT) use in small and medium sized enterprises (SMEs), relatively few studies have examined ICT use
specifically in the subset of SMEs known as micro-enterprises. This study compares ICT use among
micro-enterprises (MEs) in the agricultural sector. Factors expected to influence IC adoption include firm
size, CEO education, and the type of crop produced. Results indicate extensive use of computers and the
Internet, especially for functions like email, online purchasing, and online business-related research, while
website ownership is less widespread. Larger MEs are more likely than smaller ones to use a computer.
Among those MEs owning computers, larger ones are more likely than smaller ones to have a website
and to conduct financial activities online. However, most other ICTs (email, online purchasing, etc.) are
used similarly by both smaller and larger MEs. Thus, for most internet ICTs micro-enterprise growth
does not result in differing adoption rates. The study also investigates micro-enterprise use of emerging
social technologies like instant messaging, chat, blogging, etc. Micro-entrepreneurs perceptions of ICT
benefits and implications for development are also discussed.
Chapter 11
Building the Agile Enterprise with Service-Oriented Architecture, Business Process
Management and Decision Management...........................................................................................149
Marinela Mircea, Bucharest Academy of Economic Studies, Romania
Organizations are permanently confronted with the need for adaptation to a complex business environ-
ment that is in a continuous change and transformation. Thus, the organization s agility represents a key
element in obtaining the strategic advantage and the market success. The paper analyzes the connection
between the Service-Oriented Architecture (SOA), the Business Process Management (BPM) and the
Decision Management, as well as the way in which these modern approaches contribute to obtaining
organization agility. The main changes determined by the organization s service orientation, changes that
are necessary for the success of the transition to the agile organization, are also identified and presented
within the paper. Obtaining and maintaining agility implies the existence of an agile architecture at the
level of organization. For that matter, the final part of the paper analyzes the creation of an organizational
architecture based on standards and oriented on services. Four relevant approaches have been selected,
which joined may lead to obtaining an agile enterprise architecture, namely: SOA, Cloud Computing,
BPM, and Decision Management.
Chapter 12
A Semi-Structured Methodology for ERP System Selection Based on MACBETH and
Choquet Integral Applied to Small and Medium Sized Enterprises ..................................................166
Abdelilah Khaled, National Higher School for Computer Science and System Analysis
(ENSIAS), Morocco
Mohammed Abdou Janati Idrissi, National Higher School for Computer Science and System Analysis
(ENSIAS), Morocco
Historically, Enterprise Resource Planning (ERP) systems were initially destined to large companies in
order to standardize and streamline their key business processes. Recently, they have been increasingly
adopted by Small and Medium Enterprises (SMEs). However, making strategic tradeoffs among the
various marketplace solutions is a troublesome balance task for SMEs without the rescue of systematic
multicriteria decision approaches. This paper addresses the question of how to choose an ERP solution
that best suits a given SME. It serves twofold objectives; firstly it defines a set of selection criteria re-
lated to SMEs context. Secondly, it presents a selection methodology based on the construction of an
induced decision model through capturing the decision maker s preferences. The key contribution of
this paper is the introduction of a new iterative learning based approach destined to make enlightened
decisions through the consideration of interdependencies among the adopted selection criteria thanks
to the Choquet Integral.
Chapter 13
Visualization and Simulation for the Analysis of Business Intelligence Products ............................186
Milena Janakova, Silesian University in Opava, Czech Republic
This paper analyzes information technology products for improvement existing solutions and imple-
mentations. Selected products are Business Intelligence (BI) applications in comparison with Customer
Relationship Management (CRM), database and operating systems. The subject of interest is the architec-
ture. BI architecture is less sophisticated in regard to adopted arrangements for other products. The best
resolution offers an Oracle database system. This arrangement helps provide extraordinary stability to
the given system. Operating systems have minimalist architecture with necessary processes and configu-
ration files; similarly as for CRM products. BI architecture is without order, with items as tools for end
users, component analysis, database components, components for data transformation and integration,
and system sources. The solution is to merge the system source with methods for their transformation,
and tools for end users with component analysis. Presented analysis is based on Petri Nets.
Chapter 14
Intelligent Agent for Modeling and Processing Decisional Workflows in Logistics.........................198
Thomas Tamisier, Centre de Rercherche Public - Gabriel Lippmann, Luxembourg
Fernand Feltz, Centre de Rercherche Public - Gabriel Lippmann, Luxembourg
The authors present the design and some implementation trials of Atlas, a new reasoning and decision
making assistant used for processing complex and heterogeneous procedural workflows. Benefiting from
a multicore implementation, Atlas includes different solving engines that are selected according to the
intrinsic complexity of the problem being processed. The operational knowledge of Atlas is accessed
through 2 different views. In an analytical view, the knowledge is modeled on elementary if-then rules,
which are processed by a resolution engine written in the Soar architecture. A synthetic view offers a
pictorial representation of all the knowledge, and in particular, shows the inter-dependence of the rules
and their procedural references. In addition to allowing an efficient processing, the system checks the
coherence of the knowledge and produces a justification of the decision with respect to relevant opera-
tional procedures.
Compilation of References...............................................................................................................207
About the Contributors....................................................................................................................233
Index...................................................................................................................................................238
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