Roadmappinggestützte Innovationskommunikation:
Roadmapping, innovation development, innovation communication, innovation management, strategy. - Regarding the development of innovations the intelligent use of technology alone is no longer sufficient for the market success of a new product or service. In addition, coordinated marketing actions ar...
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| Main Author: | |
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| Format: | Thesis Electronic eBook |
| Language: | German |
| Published: |
2013
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| Subjects: | |
| Online Access: | Volltext |
| Summary: | Roadmapping, innovation development, innovation communication, innovation management, strategy. - Regarding the development of innovations the intelligent use of technology alone is no longer sufficient for the market success of a new product or service. In addition, coordinated marketing actions are required from the outset. They include a customized set-ting, e.g. concerning the classic marketing mix, including price, product, distribution and communication policy. This dissertation focuses on how to interlock and synchronize the two areas (innovation development and innovation communication) with roadmapping. |
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| spelling | Vries, Meike de Verfasser aut Roadmappinggestützte Innovationskommunikation von Meike de Vries 2013 txt rdacontent c rdamedia cr rdacarrier Bremen, Univ., Diss., 2013 Roadmapping, innovation development, innovation communication, innovation management, strategy. - Regarding the development of innovations the intelligent use of technology alone is no longer sufficient for the market success of a new product or service. In addition, coordinated marketing actions are required from the outset. They include a customized set-ting, e.g. concerning the classic marketing mix, including price, product, distribution and communication policy. This dissertation focuses on how to interlock and synchronize the two areas (innovation development and innovation communication) with roadmapping. Online-Ausgabe Online-Ressource Kommunikation (DE-588)4031883-7 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Innovation (DE-588)4027089-0 s Kommunikation (DE-588)4031883-7 s Innovationsmanagement (DE-588)4161817-8 s DE-604 Reproduktion von Vries, Meike de Roadmappinggestützte Innovationskommunikation 2013 https://nbn-resolving.org/urn:nbn:de:gbv:46-00103287-19 Verlag kostenfrei Volltext |
| spellingShingle | Vries, Meike de Roadmappinggestützte Innovationskommunikation Kommunikation (DE-588)4031883-7 gnd Innovation (DE-588)4027089-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4027089-0 (DE-588)4161817-8 (DE-588)4113937-9 |
| title | Roadmappinggestützte Innovationskommunikation |
| title_auth | Roadmappinggestützte Innovationskommunikation |
| title_exact_search | Roadmappinggestützte Innovationskommunikation |
| title_full | Roadmappinggestützte Innovationskommunikation von Meike de Vries |
| title_fullStr | Roadmappinggestützte Innovationskommunikation von Meike de Vries |
| title_full_unstemmed | Roadmappinggestützte Innovationskommunikation von Meike de Vries |
| title_short | Roadmappinggestützte Innovationskommunikation |
| title_sort | roadmappinggestutzte innovationskommunikation |
| topic | Kommunikation (DE-588)4031883-7 gnd Innovation (DE-588)4027089-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Kommunikation Innovation Innovationsmanagement Hochschulschrift |
| url | https://nbn-resolving.org/urn:nbn:de:gbv:46-00103287-19 |
| work_keys_str_mv | AT vriesmeikede roadmappinggestutzteinnovationskommunikation |