Marketing: eine managementorientierte Einführung
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
München
Vahlen
2011
|
| Edition: | 3., grundlegend überarb. Aufl. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XX, 489 S. Ill., graph. Darst. |
| ISBN: | 9783800638383 |
Staff View
MARC
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Record in the Search Index
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| author | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- |
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| id | DE-604.BV041345612 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:54:33Z |
| institution | BVB |
| isbn | 9783800638383 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026794299 |
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| physical | XX, 489 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Vahlen |
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| spelling | Esch, Franz-Rudolf 1960- Verfasser (DE-588)121239713 aut Marketing eine managementorientierte Einführung von Franz-Rudolf Esch ; Andreas Herrmann ; Henrik Sattler 3., grundlegend überarb. Aufl. München Vahlen 2011 XX, 489 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Herrmann, Andreas 1964- Verfasser (DE-588)12117526X aut Sattler, Henrik 1961- Verfasser (DE-588)112575048 aut Erscheint auch als Online-Ausgabe 978-3-8006-4476-6 |
| spellingShingle | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- Marketing eine managementorientierte Einführung Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing eine managementorientierte Einführung |
| title_auth | Marketing eine managementorientierte Einführung |
| title_exact_search | Marketing eine managementorientierte Einführung |
| title_full | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch ; Andreas Herrmann ; Henrik Sattler |
| title_fullStr | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch ; Andreas Herrmann ; Henrik Sattler |
| title_full_unstemmed | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch ; Andreas Herrmann ; Henrik Sattler |
| title_short | Marketing |
| title_sort | marketing eine managementorientierte einfuhrung |
| title_sub | eine managementorientierte Einführung |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
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