Můžeme, chceme, dokážeme?: česká ekonomická, veřejná a kulturní diplomacie a Balkán
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Ústav Mezinárodních Vztahů
2013
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Abstract |
| Item Description: | Zsfassung in engl. Sprache |
| Physical Description: | 218 S. Ill., graph. Darst. |
| ISBN: | 9788087558096 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1812271640240717824 |
|---|---|
| adam_text |
vztahů s Balkánem
český
cin
Заікапи
nem
\r letech
2ОО4
—
2О11
Icé
integrace
vuci
ьаїкали
STRATEGICKÁ
KOMUNIKACE
V ČESKÝCH VZTAZÍCH
S
BALKÁNEM
91
Obraz České republiky na Balkáně
91
Obraz, národní značka
a branding
91
Dva póly Čechů na Balkáně: Chorvatsko a Bulharsko
93
Techničtí, kulturní, nebojovní, vtipní
101
Společnost v Česku a na Balkáně
105
Individualismus a kolektivismus v Česku a na Balkáně
105
Kolektivismus, spolupráce a komunikační styl
111
Sdílená historie
114
Kulturní diplomacie ve službách národní značky
116
Změna obrazu státu
120
Komunikační strategie pro Balkán
124
Značka ČR a komunikační strategie ČR v zahraničí
124
Západ Východu, východ Západu
126
Praha, pivo, Škoda
128
Specifické hodnoty značky
130
ZAVER
133
Několik slov závěrem
133
Résumé
136
Poznámky
137
Literatura
147
Můžeme, chceme, dokážeme?
Résumé
The book
"Můžeme, chceme, dokážeme? Česká ekonomická, veřejná a kul¬
turní diplomacie a Balkán"
deals with prospects of the Czech-Balkan econo¬
mic relations. It provides a comprehensive overview of the current situation
and provides a series of recommendations for Czech foreign policy in this
respect. After an initial analysis of current Czech foreign priorities and the
potential benefits of Balkan markets for the diversification of the Czech fo¬
reign trade, the author analyzes the development of the Czech-Balkan trade
and investment relations during
2004-2011
and proposes a basic framework
for Czech foreign policy towards the Balkans. In this regard he explains the
links within the Euro-Atlantic integration of the
Bałkan
countries. Subse¬
quently, he estimates the existing capabilities of the Czech politics towards
the Balkans and assesses some possible measures for strengthening its ca¬
pacity. With respect to existing organizational and financial limits, as well
as impacts of globalization, in the next few chapters the book focuses pri¬
marily on levels of coordination and marketing of national brands instead of
classical trade diplomacy. It first offers a brief insight into the perception of
Czechs and the Czech Republic in the Balkan countries and proposes suita¬
ble ways of communication between the two sides. The author then outli¬
nes the possible prospects of the Czech public and the Czech cultural diplo¬
macy when they are in the service of promotion of the Czech Republic in the
Balkans. Finally, he tries to formulate a communication strategy for the Bal¬
kans which should enhance the positive national image of the Czech Repub¬
lic in the Balkans.
136 |
| any_adam_object | 1 |
| author | Tesař, Filip 1969- |
| author_GND | (DE-588)1042693374 |
| author_facet | Tesař, Filip 1969- |
| author_role | aut |
| author_sort | Tesař, Filip 1969- |
| author_variant | f t ft |
| building | Verbundindex |
| bvnumber | BV041270506 |
| ctrlnum | (OCoLC)862801688 (DE-599)BVBBV041270506 |
| era | Geschichte 2004-2011 gnd |
| era_facet | Geschichte 2004-2011 |
| format | Book |
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| geographic | Tschechien (DE-588)4303381-7 gnd Südosteuropa (DE-588)4058449-5 gnd |
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| id | DE-604.BV041270506 |
| illustrated | Illustrated |
| indexdate | 2024-10-07T16:01:56Z |
| institution | BVB |
| isbn | 9788087558096 |
| language | Czech |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026244125 |
| oclc_num | 862801688 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 218 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Ústav Mezinárodních Vztahů |
| record_format | marc |
| spelling | Tesař, Filip 1969- Verfasser (DE-588)1042693374 aut Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán Filip Tesař Praha Ústav Mezinárodních Vztahů 2013 218 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zsfassung in engl. Sprache Geschichte 2004-2011 gnd rswk-swf Wirtschaftsbeziehungen (DE-588)4068297-3 gnd rswk-swf Außenpolitik (DE-588)4003846-4 gnd rswk-swf Tschechische Republik Motiv (DE-588)4337600-9 gnd rswk-swf Tschechien (DE-588)4303381-7 gnd rswk-swf Südosteuropa (DE-588)4058449-5 gnd rswk-swf Tschechien (DE-588)4303381-7 g Wirtschaftsbeziehungen (DE-588)4068297-3 s Südosteuropa (DE-588)4058449-5 g Geschichte 2004-2011 z DE-604 Außenpolitik (DE-588)4003846-4 s Tschechische Republik Motiv (DE-588)4337600-9 s Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026244125&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026244125&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Tesař, Filip 1969- Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán Wirtschaftsbeziehungen (DE-588)4068297-3 gnd Außenpolitik (DE-588)4003846-4 gnd Tschechische Republik Motiv (DE-588)4337600-9 gnd |
| subject_GND | (DE-588)4068297-3 (DE-588)4003846-4 (DE-588)4337600-9 (DE-588)4303381-7 (DE-588)4058449-5 |
| title | Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán |
| title_auth | Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán |
| title_exact_search | Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán |
| title_full | Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán Filip Tesař |
| title_fullStr | Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán Filip Tesař |
| title_full_unstemmed | Můžeme, chceme, dokážeme? česká ekonomická, veřejná a kulturní diplomacie a Balkán Filip Tesař |
| title_short | Můžeme, chceme, dokážeme? |
| title_sort | muzeme chceme dokazeme ceska ekonomicka verejna a kulturni diplomacie a balkan |
| title_sub | česká ekonomická, veřejná a kulturní diplomacie a Balkán |
| topic | Wirtschaftsbeziehungen (DE-588)4068297-3 gnd Außenpolitik (DE-588)4003846-4 gnd Tschechische Republik Motiv (DE-588)4337600-9 gnd |
| topic_facet | Wirtschaftsbeziehungen Außenpolitik Tschechische Republik Motiv Tschechien Südosteuropa |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026244125&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026244125&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT tesarfilip muzemechcemedokazemeceskaekonomickaverejnaakulturnidiplomacieabalkan |