History Marketing: ein Leitfaden zum Umgang mit Geschichte in Unternehmen
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Bielefeld
transcript
2013
|
| Edition: | 2., unveränd. Aufl. |
| Series: | Praxis-Guide
|
| Subjects: | |
| Physical Description: | 212 S. Ill. |
| ISBN: | 9783899421613 3899421612 |
Staff View
MARC
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Record in the Search Index
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| author | Schug, Alexander 1973- |
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| discipline | Allgemeines Geschichte Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | 2., unveränd. Aufl. |
| format | Book |
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| id | DE-604.BV041257512 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:43:20Z |
| institution | BVB |
| isbn | 9783899421613 3899421612 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026231411 |
| oclc_num | 915026545 |
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| owner_facet | DE-523 DE-N2 DE-824 |
| physical | 212 S. Ill. |
| psigel | DHB_BSB_BVID_0004 |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | transcript |
| record_format | marc |
| series2 | Praxis-Guide |
| spelling | Schug, Alexander 1973- Verfasser (DE-588)133972836 aut History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen Alexander Schug 2., unveränd. Aufl. Bielefeld transcript 2013 212 S. Ill. txt rdacontent n rdamedia nc rdacarrier Praxis-Guide Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Geschichtsbewusstsein (DE-588)4020526-5 gnd rswk-swf Geschichtsmarketing (DE-588)1123602891 gnd rswk-swf Geschichtsmarketing (DE-588)1123602891 s Marketingmanagement (DE-588)4168907-0 s Unternehmenskultur (DE-588)4131484-0 s Geschichtsbewusstsein (DE-588)4020526-5 s Corporate Identity (DE-588)4193565-2 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schug, Alexander 1973- History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen Marketingmanagement (DE-588)4168907-0 gnd Unternehmenskultur (DE-588)4131484-0 gnd Corporate Identity (DE-588)4193565-2 gnd Geschichtsbewusstsein (DE-588)4020526-5 gnd Geschichtsmarketing (DE-588)1123602891 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4131484-0 (DE-588)4193565-2 (DE-588)4020526-5 (DE-588)1123602891 |
| title | History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen |
| title_auth | History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen |
| title_exact_search | History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen |
| title_full | History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen Alexander Schug |
| title_fullStr | History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen Alexander Schug |
| title_full_unstemmed | History Marketing ein Leitfaden zum Umgang mit Geschichte in Unternehmen Alexander Schug |
| title_short | History Marketing |
| title_sort | history marketing ein leitfaden zum umgang mit geschichte in unternehmen |
| title_sub | ein Leitfaden zum Umgang mit Geschichte in Unternehmen |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Unternehmenskultur (DE-588)4131484-0 gnd Corporate Identity (DE-588)4193565-2 gnd Geschichtsbewusstsein (DE-588)4020526-5 gnd Geschichtsmarketing (DE-588)1123602891 gnd |
| topic_facet | Marketingmanagement Unternehmenskultur Corporate Identity Geschichtsbewusstsein Geschichtsmarketing |
| work_keys_str_mv | AT schugalexander historymarketingeinleitfadenzumumgangmitgeschichteinunternehmen |